PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025

Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI.

We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and boost your PR outcomes.

And if that’s not enough—we linked lists that dig deeper into particular tool types, where you will find even more examples with full descriptions.

Ready to test out comprehensive PR software where you can manage all your key PR activities in one place?

What is Public Relations software?

Public Relations software is a suite of tools designed to help organizations manage their communication and public relation efforts more effectively. 

It supports PR teams in key activities and helps streamline processes to maintain and enhance an organization's public image and relationships.

For example, Prowly is an all-in-one PR tool that supports your daily PR activities at every stage. It also lets you try it for 7 days for free, which is uncommon in the PR tool industry.

#1 PR tools for media monitoring

Staying on top of what’s being said about your brand is crucial for any PR strategy. PR media monitoring tools track mentions across news outlets, blogs and social media, providing real-time insights into your brand’s visibility. Whether you’re tracking a campaign’s success or managing a potential crisis, these tools help you stay informed.

Here are the top PR tools for media monitoring to help you keep ahead:

→ For more information on media monitoring—how to do it, what the leading PR software prices are, and the best tools with all their pros and cons—check out these articles:

• Best Media Monitoring Tools
• How to Do Media Monitoring
• Media Monitoring Cost

#2 PR tools for print & broadcast monitoring

A good PR monitoring tool helps PR teams track media coverage across both print and broadcast channels, allowing you to monitor your brand's full visibility and analyze the effectiveness of your PR efforts.

We know that figuring out which PR monitoring software to choose for print and broadcast can be challenging, which is why we've collected our guides on print and broadcast monitoring below:

• How to Use Print Media Monitoring in Your PR Strategy
• Top Print Media Monitoring Tools
• Radio & TV Broadcast Monitoring Guide

#3 PR tools for media list building & databases

Looking for a reliable media database to connect with journalists and influencers? Choosing the right tool can make or break your PR strategy by helping you build targeted media lists and reach the right people with your story, helping you secure coverage. 

Key things to consider when choosing a media database:

• Database size: Ensure the database has a substantial number of contacts, especially in your industry or region.
• Contact information: Look for databases that provide comprehensive information, including names, positions, emails, social media accounts, and recent coverage.
• Accuracy & update frequency: Make sure the data is regularly updated to avoid outdated or inaccurate contacts.
• Search filters: A good database should allow you to filter by location, media outlet, beat and more to narrow down your options.
• Trial access: Check if the database offers a free trial or sample to evaluate the contacts and features.

Here are some of the best media database tools you should consider:

→ Want to dive deeper? Check out the full guide on the Best Media Databases for PR for an in-depth comparison and tips on choosing the best tool for your PR needs.

#4 PR tools for media measurement

PR measurement tools are used to track and analyze various channels' performance.

These tools assess a wide range of metrics, such as reach, engagement, sentiment, and the overall effectiveness of communication strategies. PR analytics tools give detailed information on how your PR efforts are performing.

Here is a list of the best online PR platforms for media measurement:

• Google Analytics: Tracks and reports website traffic and user interactions.
• Prowly: Offers media monitoring integrated with a PR reporting tool, one of the best public relations measurement tools to help you estimate and show the success of your PR activities more easily and in a more relevant way.
• Meltwater: Provides insights into media coverage with real-time analytics.
• Hootsuite: Monitors social media channels and measures campaign results.
• Nielsen: Specializes in audience measurement for television, radio, and other broadcasting media.
• Kantar Media: Delivers audience research and detailed media consumption metrics.
• Brandwatch: Analyzes social media data to gauge brand sentiment and reach.
• BuzzSumo: Monitors content performance and influencer effectiveness across social media.

→ If you're looking for an in-depth guide on media measurement, check out these articles:

• Best Tools for Media Measurement
• How to Measure PR Campaign Success

#5 PR tools for reporting

PR reporting software is used to track and analyze the effectiveness of public relations campaigns. Such PR media relations platforms usually put all the data into visually pleasing, branded reports.

Let’s explore some top tools for PR reporting:

Prowly

• Pricing: starts from $258/month (billed annually)
• Free trial: yes

Prowly gives you it all. It is a PR tool that combines reporting with comprehensive system management.

That means you can seamlessly add data, coverage screenshots, and mentions directly from Media Monitoring to show the business value of your PR activities with PR metrics that matter (not only AVE).

All in an eye-pleasing format. And with no extra fees for creating branded reports.

Releasd

• Pricing: from $95/month
• Free trial: no

Releasd features user-friendly, drag-and-drop interfaces for creating reports. It compiles coverage from websites and social media onto one single, easy-to-digest page.

The software automates metrics and highlights its unique coverage impressions metric as a standout feature. You can enhance your PR reports by including further details, such as press releases.

🔻 It's not an all-in-one PR platform—to cover other areas, you'd need to pay for other tools.

→ Check out these articles for more examples and details about each software system: 

• The Best PR Reporting Tools Available to You Right Now
• How to Choose the Best PR Analytics Tools

#6 PR tools for outreach

Another, and often more effective, way of reaching out to journalists to cover your story is to pitch them using an outreach tool.

Here are some tools to simplify your PR outreach:

Prowly

• Pricing: from $258/mo
• Free trial: yes

Besides personalization emails, follow-up scheduling, and email analytics (like email viewing time, journalist engagement history, delivery & engagement) it provides AI-powered comprehensive help.

The AI Assistant not only supports you when writer's block looms but also gives you suggestions for catchy titles and picks out journalists from the media database. All well-fitted to your topic.

You also get email evaluations and tips on how to cut down on bounce-backs and stand out from the sea of unread messages in journalists' inboxes. 

Muck Rack

• Pricing: $10,000/year (estimate)
• Free trial: no

Muck Rack is one of the best PR software tools, offering personalized outreach where users can tailor pitches with customized text, subject lines, and attachments from the media database. All these actions can help minimize email bounce-backs.

This tool also enables the creation of pitches upon discovering relevant journalists and lets you schedule outreach and manage follow-ups. You can also monitor pitch effectiveness through open and click-through rates.

→ Read a detailed comparison between leading PR outreach tools:
Muck Rack vs. Cision vs. Prowly

Prowly is the only one of these tools that lets you try before you buy.

#7 PR tools for media relations & CRM

PR CRM tools are are specialized software solutions that help PR teams manage their relationships with media contacts, track interactions, and analyze the effectiveness of their outreach campaigns.

With improved brand monitoring, PR pros may even better execute their duties. Here are the top PR CRM software offers:

👉🏼 JustReachOut blends PR tools with expert guidance, providing personalized assistance to refine your pitches and achieve PR goals using industry-specific insights.

👉🏼 Meltwater delivers media monitoring, a journalist database, and robust campaign analytics, supporting PR professionals in managing media relations.

👉🏼 Cision provides a comprehensive PR solution. It includes media lists, distribution of press releases, monitoring, and analytics.

👉🏼 Prowly is an all-in-one tool that features media database management, press release distribution, an AI Assistant, PR reporting, and storytelling tools, making it ideal for media relationship management.

👉🏼 Prezly allows users to manage contacts, send press releases, and track engagement while organizing content in brand newsrooms.

→ If you're looking for an in-depth guide on PR CRMs, check out our article on Top PR CRM Tools for Public Relations Success.

#8 PR tools for sending press release & PR distribution

Press release distribution is vital in public relations. There are two main options for sending out a press release:

• Using a press release website: Services like PR Newswire or Business Wire distribute press releases for a fee.
• Using an all-in-one PR platform: Platforms like Prowly or Meltwater offer comprehensive PR services.

Here are some examples of tools you can use for the first tactic.

EIN Presswire

• Pricing: starts from $99.95 per release
• Free trial: no

EIN Presswire provides press release distribution for all business sizes. This public relations software has access to a global media network, tracking and monitoring, RSS feeds, and SEO enhancements.

→ You can learn more about EIN Presswire's plans in our article Best Press Release Websites in 2025: Top 20 Free and Paid.

Newswire

• Pricing: starts from $349.00 per release
• Free trial: no

Newswire distributes and monitors press releases locally and globally. It also provides a media database for targeted media outreach. Moreover, you can find analytical tools for strategy refinement.

It's worth noting that Newswire's services are more expensive than others, including the basic offers with only one image and additional charges for videos.

→ You’ll find a complete guide to Newswire’s plans here.

PR Newswire

• Pricing: starting from $350 per release
• Free trial: no

PR Newswire is one of the most popular paid press release distribution services, known for its wide-reaching global media network. It helps businesses distribute press releases to journalists, media outlets, investors, and consumers.

While it offers comprehensive global distribution, it does not provide services like SEO enhancement, media monitoring, or direct engagement with journalists.

→ We also created a guide on the most useful and popular press release distribution services—read it to learn more about their key features, pricing, and pros and cons.

#9 AI PR tools

According to The State of PR Technology, 67.8% of PR professionals surveyed leverage AI for idea generation, press release creation, PR research, reporting, and monitoring.

Here are some AI-powered PR tool examples:

ChatGPT

• Pricing: ChatGPT 3.5 is free; ChatGPT 4 is $25 per month per seat
• Free trial: no, but you can use the free version

Everybody knows it. Some love it, some hate it.

Even though it's not a tool designed specifically for PR purposes, ChatGPT is the most popular AI tool with the power to help anyone. You can use it as if it were a PR tool to enhance your workflows, create press releases, and conduct research.

🔻 However, detailed prompts are needed if you want to use it as a tool for PR. Without being guided through the process, it won't be very helpful (unlike PR tools like Prowly's AI Assistant).

🔻 While the use of ChatGPT has increased significantly, users consistently encounter two major obstacles: the production of generic, lower-quality content, and challenges with effectively prompting the system.

Prowly

• Pricing: starts from $258/month (billed annually)
• Free trial: yes

Prowly is one of the leading online PR tools, featuring the first AI Assistant built specifically for public relations professionals. It helps you navigate the entire process of press release creation and helps send it to the right journalists. It works to ensure your content resonates with your intended audience:

• Generate press release drafts from the idea, where you can spark your creativity by inputting a concept to receive three story angles, to drafting and tailoring your content with suggestions on tone, quotes and text length.
• Simplify pitching by matching press release keywords with relevant journalists to expand your media contact list. This can help you achieve more coverage. 
• Get personalized recommendations for your email subject line, body and preview text to enhance open rates and engagement. 

Your sentence is clear, but it can be slightly refined for readability:

To see for yourself how AI Assistant can help you with daily PR tasks, you can try Prowly for free.

Cision One

• Cision pricing: not provided on the website
• Free trial: no

CisionOne is a platform integrating monitoring, insights, and outreach for public relations using AI technology.

Its key AI features include Narrative Tracking. In other words, it merges various media perspectives with a tool for advanced sentiment analysis. The tool also offers an Outreach component, combining AI and human research to build a comprehensive media database, making it one of the best PR software solutions.

→ Want to implement AI solutions into your marketing or PR strategy? Check out the following guides, which include all kinds of tools from press release and written content generation to image and video creation:

• Top 30+ AI Marketing Tools in 2025
• 11 Best AI Tools for Public Relations in 2025
• Introducing AI Assistant—the Work Buddy Every PR Practitioner Needs

#10 PR tools for press release creation

Do you need a hand crafting, formatting, and publishing press releases? 

Press release creators are tools designed to assist you during this process. 

The best of them include:

• ready to use templates
• text editing features
• advice on PR best practices
• AI-powered suggestions

Once you sit down in front of your screen, you're starting with a blank canvas. You have to develop the structure and formatting. Then you should choose assets and handle everything independently. Hit a creative block?

Let’s explore the 3 PR tools we chose for press release creation:

Prowly

• Pricing: starts from $258/month (billed annually)
• Free trial: yes

Prowly's press release creator tool provides a user-friendly drag-and-drop interface, simplifying the creation of press releases. Prowly's UI is designed to catch the attention of journalists and media professionals.

For those who don't know where to begin, there are many templates available. You can choose one and start with a dose of inspiration and a clear structure.

Last but not least—from now on, you have a partner in crime when preparing your press releases:

1️⃣ The AI Assistant is there to help you brainstorm ideas if you're starting from point zero.

2️⃣ Or in creating a draft based on your concept and answers to essential questions.

3️⃣ Moreover, you can use the AI Assistant to customize and add some spice to existing press releases. Just to increase your chances of landing top media coverage.

→ Learn how to create press releases faster with Prowly's AI Assistant.

Hyperuse.ai

• Pricing: starts at $29/month
• Free trial: yes

Although Hyperuse.ai is not a tool dedicated specifically to PR, it could help PR specialists with content. It's an AI text generator that can support you in delivering content, such as blog articles, product descriptions, and marketing copy.

And you can use it directly for PR purposes. It lets you generate a press release in one step. All you have to do is add your topic and briefly describe it. Then, you can review and make the necessary edits.

🔻 It lacks PR-specific features and understanding.

Muck Rack: PressPal

• Pricing: not provided, but you can check our estimates here
• Free trial: PressPal is free; the full Muck Rack suite doesn’t offer a free trial

Muck Rack is software dedicated to journalists and public relations professionals, while PressPal generates AI-powered press releases and pitches in one step.

What is the big pro about it? You don't have to buy a Muck Rack subscription to use PressPal.

🔻 This one is very simple. Yet, it doesn't offer extra AI assistance after draft generation. In this case, the whole press release is based on what you type into a single window without in-depth questions.

→ If you want to learn more about press release tools for any PR need (not only press release creation), check out this Ultimate Guide to Press Release Tools—the Top List for 2025.

#11 PR tools for media & social media monitoring 

Social media monitoring tools track mentions of specific brand-related terms (you can configure these in the tool) across social media platforms. They then analyze such mentions to provide insights that help inform and guide PR and marketing strategies.

Here are some top tools for media and social media monitoring:

Prowly

• Pricing: starts from $258/month (billed annually)
• Free trial: yes

Prowly's media monitoring tool scans the whole web. Plus—this tool is designed for PR functions. It can indicate mentions across news websites, blogs, forums, and social media. With it, you can gather relevant data.

Moreover, it leverages artificial intelligence to analyze the context, sentiment, and over 15 additional properties per media mention.

Prowly supports PR-specific metrics like AVE, SOV, domain tiers and outlet reach. It combines these with conventional measures such as reach and sentiment to gauge each campaign's effectiveness.

🔻 For those who don't work in PR, the downside is that it's more than just a media monitoring tool. However, if you need both a PR tool and a media monitoring tool, you get everything you need in one place.

Brand24

• Pricing: starts at $149 per month for three tracked keywords
• Free trial: yes

Thanks to its comprehensive features, Brand24 is one of the top PR listening tools. This platform is established as a clear choice for agencies and marketing specialists. With this software, you gain access to a mentions feed (an effective way to visualize mentions and data), real-time alerts, the capability to export data, and robust filtering options.

🔻 However, it can be relatively costly. Especially, considering the limited number of keywords you can track with the lower-tier plans.

Google Alerts

• Pricing: free

Google Alerts is a free notification service. You can receive emails when it finds new results that match your search terms. It covers web pages, newspaper articles, and blogs. You can use these alerts to track mentions of your or your clients' brands, competitors, or industry trends.

🔻 However, since it's a free tool, it may sometimes miss crucial media mentions that highlight the effectiveness of your PR efforts. Here's an article that compares Google Alert to paid tools.

→ Depending on what you’re looking for, we’ve prepared three specific tool lists. They may help you choose the option that suits you best:

• 13 Best Brand Monitoring Tools for PR Managers Compared
• 20+ Top Sentiment Analysis Tools for PR Pros
• Top 15+ Social Listening Tools for PR Pros
• 15 Top Competitor Analysis Tools

#12 PR tools for digital journalism

These tools help in digital PR. With them, journalists and media workers can easily find needed information, as well as create and share stories online. They provide features for keeping up with the news in real time, creating multimedia content, analyzing data, and posting on different digital platforms.

Hemingway

• Pricing: starts from $10/month
• Free trial: no, but there’s a free online version available

Hemingway aids journalists in crafting clearer, more engaging content. It identifies errors and complex sentences to enhance readability. Hemingway offers features like estimated reading time and suggests changes, helping tailor content to audience preferences.

Connectively (ex: HARO)

• Pricing: starts from $19/month
• Free trial: no, but there’s a free version available

We can call it a community for journalists, content creators, PR professionals, and experts to collaborate and enhance brand growth. It features tools for submitting queries, searching for requests from journalists, sending pitches, tracking their progress, and integrating familiar and new functionalities.

#13 PR tools for online newsrooms

Online newsroom software is a digital platform used by organizations to centralize and manage press releases, multimedia content, company news, and media contacts. It makes it easier to distribute and track when all the relevant information is in one place. 

Here are some tools to help you create and manage your online newsroom:

Prowly

• Pricing: starts from $258/month, billed annually
• Free trial: yes

Prowly's media relations software offers an SEO-friendly newsroom that hosts press releases, blog posts, and visual content. You can set it up easily without any need for coding.

Mynewsdesk

• Pricing: pricing upon request
• Free trial: yes

Provides tools for publishing and distributing your story. It also assists in engaging with your audience and tracking impact.

GlobeNewswire

• Pricing: pricing upon request
• Free trial: no

Offers newsrooms that integrates with Nasdaq's services to enhance visibility and reach.

#14 PR tools for social media management

Both marketing and PR agencies can include social media management in their offers. To do it fluently and effectively, they need the right tools.

Here are some popular tools for managing your social media presence.

Sprout Social

• Pricing: from $199/month
• Free trial: yes

Sprout Social is a comprehensive suite for social media management.

This one offers tools for scheduling, analytics, influencer marketing, and more. It's connected to LinkedIn, allowing you to schedule company posts in advance.

Hootsuite

• Pricing: from $99/month
• Free trial: yes

Hootsuite is a full suite of tools dedicated to social media management.

It includes scheduling, engagement, and analytics. Moreover, you can schedule posts and get insights into analytics and reporting. It can help you identify optimal posting times, provide social listening, and help manage social inboxes.

Napoleon Cat

• Pricing: from $24/month
• Free trial: yes

NapoleonCat consolidates communication and sales across various platforms into one unified interface.

Its features include a social inbox, automated moderation, content scheduling and publishing, in-depth analytics, and social CRM capabilities.

→ Find more tools like this:

• 45+ Best Social Media Management Tools
• Top 10 Social Media Monitoring Tools for PR Pros
• The Best Media Monitoring Tools in 2025

Tip: If your toolkit lacks social media monitoring, adding these capabilities is crucial for enhancing the effectiveness of your social media efforts. Keep your finger on the pulse and track public sentiment across accounts and provide insights into key metrics, like engagement.

For example, Prowly offers real-time alerts and summaries that showcase your campaign's impact. With such info in hand, you can gain an overview of the benefits to showcase value or plan future efforts.

Benefits of using PR tools

1️⃣ Enhanced efficiency

Public relations communications tools automate routine tasks such as media monitoring, distributing press releases, and tracking engagement. They could save you hours and allow you to focus on more strategic activities.

2️⃣ Improved reach

With access to extensive media databases, public relations platforms enable organizations to distribute their messages more widely. And to target specific journalists and media outlets that are most likely to be interested in your story. 

If you want to dive deeper into the topic of PR metrics, such as reach and impressions, check out this article.

3️⃣ Data-driven insights

Media tools in public relations provide analytics and metrics that measure the impact of PR campaigns. You can get insights into media coverage, audience engagement, and the effectiveness of different strategies. This data helps refine tactics and make informed decisions.

4️⃣ Crisis management

When it comes to a crisis, it is better to know as early as possible. Real-time monitoring features provide alerts on potential issues or negative publicity early on. Giving you a chance to respond swiftly and manage crises more effectively. Before they escalate.

5️⃣ Relationship management

Public relations tools often include CRM functionalities that help manage relationships with key journalists and influencers. These make it easier to build and maintain connections that are crucial for effective media relations.

Choose the all-in-one PR tool that fits you best

PR monitoring, PR reporting, email personalization—PR covers it all and much more. While choosing the best public relations tool for your company, think about all your needed features, your team's workflow, your budget, and how the tool integrates with your existing PR strategy.

Choose a tool that covers all of your requirements. And benefit from comprehensive software that simplifies your daily duties and processes.

Frequently asked questions

What is PR software?

PR and comms software is a set of tools that help PR professionals manage their work more easily. It can help with tasks like tracking media mentions, sending press releases, reaching out to journalists, and creating reports. These tools make it easier to run PR campaigns, track results, and show the impact of your efforts.

Is PR software free?

While most digital PR platforms come at a cost and there is no entirely free PR software, many tools, like Prowly, offer a free trial. This allows you to explore the features before you buy PR software and decide if the tool meets your needs.

What is the most widely used PR tool?

The most widely used media relation tool depends on your goals, budget, and team setup. For media monitoring, tools like Meltwater, Prowly, and Brand24 are popular. For PR measurement, Prowly and Cision offer comprehensive reporting capabilities. When it comes to outreach and media relations, Muck Rack and Prowly are commonly used.

What is the best tool for public relations?

There isn’t one "best" PR tool for everyone. The right digital PR software depends on your goals, budget, and team setup. Prowly, Cision, and Meltwater are great all-in-one solutions. If you need media monitoring, Brand24 is a solid choice, while Prowly and Coveragebook are great PR performance reporting tools. Choose the tool that fits your needs and resources!