PR Strategy & Planning, Reputation Management ∙ 10 min read
Brand Perception: A PR-Centric Guide to Manage Public Opinion
Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
Marketing, Reputation Management ∙ 12 min read
Reputation Marketing: How to Shape Public Perception
Dominika Kuras ∙ 11 Apr 2025
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album — and taught us all how to shake it off — she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, we’ll explore how […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Mar 2025
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
Reputation Management ∙ 10 min read
How to Choose the Best Reputation Management Software? (+ Examples)
Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]
PR Strategy & Planning, Reputation Management ∙ 12 min read
Corporate Reputation Management: Strategies for PR Pros
Zuzanna Dora ∙ 21 Aug 2024
What is being said about your company and why should you care? Corporate reputation impacts all business aspects: from who buys your products through partnerships, stock market results, and even job candidates. All of which translates into your financial results. And the good news is, it can be managed. It's called effective corporate reputation management. […]
Reputation Management ∙ 11 min read
Reputation PR: Effective Strategies & Management Tips (w/ Examples)
Zuzanna Dora ∙ 17 May 2024
A positive reputation in public relations isn't merely an advantage; it's a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […]
Reputation Management ∙ 13 min read
All You Need to Know About PR Packages: Examples, Ideas and Strategies
Dominika Kuras ∙ 26 Apr 2024
It doesn’t matter whether you’re a big fan of influencers' PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […]
Reputation Management ∙ 9 min read
How to Recover from a Reputation Crisis and Rebuild Your Brand
Adela Belin ∙ 4 Apr 2024
A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. So, how […]
Reputation Management ∙ 7 min read
Media Overexposure: How to Take Back Control of Your Media Presence
Abbi Head ∙ 3 Apr 2024
The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […]
Reputation Management ∙ 9 min read
3 Proactive Ways to Protect Your Brand Image and Reputation
Gaurav Belani ∙ 18 Dec 2023
Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […]
Reputation Management ∙ 13 min read
Tips for Effective Online Reputation Management [2023 Guide]
Jan Kuzel ∙ 18 Dec 2023
Reputation management is not a simple concept anymore. Not too long ago, it depended heavily on how traditional media (including magazines, TV, radio, and newspapers) perceived your business. Nowadays, though, you have to add at least websites, social networks, and online review sites to the mix. Let’s have a look at what effective online reputation […]
Reputation Management ∙ 10 min read
Measure Your Online Reputation: 9 Key Metrics to Track
Hanson Cheng ∙ 3 Dec 2023
At one point or another, your business could experience a PR nightmare. It has happened even to the biggest and most established names. Pepsi received flak with their ad featuring Kendall Jenner. Dove's Facebook ad was labeled racist even when it was anything but. Then, there's the matter of consumers' trust being heavily dependent on […]
