Prowly Magazine

on 20 Sep 2017

Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do.

How To

A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

Edyta Kowal

on 19 Sep 2017

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

How To

The Generally Understood Rules Governing the Recycling of Blog Content

Gina Kawalek

on 13 Sep 2017

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content.

Trends

Why You Must Be Clear on What Your Company Does in All Areas of Business

Payman Taei

on 5 Sep 2017

It's a bit like trying to drive a large boat like a yacht. That thing doesn't turn on a dime—the size doesn't allow for it. You need to know exactly where you're going before you start and everyone else needs to know it, too.

How To

Why You Need to Have a Crisis Communications Plan in Place

Michelle Garrett

on 29 Aug 2017

With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the

How To

3 Tips for Creative Marketing That Beats Fake News

Pratik Dholakiya

on 24 Aug 2017

As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.

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Trends

10 Best Mobile Apps For Content Creation

Vlad Shvets

on 17 Aug 2017

If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience...

How To

How to Boost Your B2B Content With A Brand Journalist

Marialetizia Mele

on 16 Aug 2017

A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.

How To

4 Content Marketing Practices That Will Make You Awesome

Pratik Dholakiya

on 8 Aug 2017

How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.

How To

Outbound vs Inbound PR: Why We Need a Mindset Change

Iliyana Stareva

on 3 Aug 2017

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.

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PR news, analysis and insight

Content Marketing World Wrap-Up: The Three Themes That Stood Out

A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

The Generally Understood Rules Governing the Recycling of Blog Content

Why You Must Be Clear on What Your Company Does in All Areas of Business

Why You Need to Have a Crisis Communications Plan in Place

3 Tips for Creative Marketing That Beats Fake News

Want to Supercharge Your PR?

10 Best Mobile Apps For Content Creation

How to Boost Your B2B Content With A Brand Journalist

4 Content Marketing Practices That Will Make You Awesome

Outbound vs Inbound PR: Why We Need a Mindset Change

Want to Supercharge Your PR?

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