Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list…
There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.
There are many reasons why you should have some knowledge on how to pick a good content writer. And not only that, as it is also important that you find someone who is not only good at their job but who can also adapt to your company’s needs.
In 2018, blogs are still good for business. Through blogging, you can reap several key benefits that make the practice worthwhile—from new leads to better website traffic to a way to connect with customers. Curious to learn more?
As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself.
It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.
PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine.
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public.
What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor’s or master’s degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and…
Personal branding might sound like a buzzword, but it’s so much more than that. Especially at the beginning of anyone’s career.
As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.