While there are certainly a lot of tools in the PR specialist’s arsenal, the one which is the most effective is also one that is the most popular: video content.
World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram.
Looking for some bad press release example? Here are some real press release fails that should have never reached the people they did.
Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!
Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area.
Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire office.
If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.
The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena.
SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach.
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.