Predicting the future is not an easy task, but it’s that time of year where we all feel like we should at least have a stab at it. And we do – with every new year comes a landslide of predictions and trends to guide us into the new year.

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Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not