Reputation PR Effective Strategies Prowly
 · 15 min read

Share of Voice Guide: Calculation, Tools, and Best Practices

Gina Nowicki · 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]

Latest articles

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, ,  ∙ 8 min read

How to create effective media monitoring queries (with real-life examples)

Karolina Borak ∙ 25 Apr 2025
When building advanced queries, Boolean can be cumbersome, ineffective, and prone to human error. Is there a simpler way to create effective monitoring searches?
,  ∙ 10 min read

Brand Perception: A PR-Centric Guide to Manage Public Opinion

Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
 ∙ 15 min read

Brand Metrics - How to Measure Your Brand Impact

Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
 ∙ 12 min read

What is Brand Performance and How to Measure It in 2025

Mile Zivkovic ∙ 22 Apr 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, […]
Cision vs Meltwater vs Prowly
 ∙ 15 min read

Cision vs Meltwater vs Prowly – 2025 Pricing & Feature Comparison

Natalia Koltunova ∙ 22 Apr 2025
When comparing PR tools, the Meltwater vs Cision debate often centers on pricing opacity, distribution reach, and database size. Both platforms dominate the enterprise PR tech space—but what if you’re looking for something more modern, flexible, and transparent? This comparison breaks down Cision, Meltwater, and Prowly across key categories like pricing, features, media monitoring, outreach, […]
,  ∙ 15 min read

Top 5 Media Monitoring Services in The UK (2025 Guide)

Mile Zivkovic ∙ 22 Apr 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]

Editor's choice

Share of Voice in PR: How to Calculate Your Brand SOV
 ∙ 15 min read

Share of Voice Guide: Calculation, Tools, and Best Practices

Gina Nowicki ∙ 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]
media monitoring queries hero image
, ,  ∙ 8 min read

How to create effective media monitoring queries (with real-life examples)

Karolina Borak ∙ 25 Apr 2025
When building advanced queries, Boolean can be cumbersome, ineffective, and prone to human error. Is there a simpler way to create effective monitoring searches?
,  ∙ 10 min read

Brand Perception: A PR-Centric Guide to Manage Public Opinion

Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
 ∙ 15 min read

Brand Metrics - How to Measure Your Brand Impact

Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
 ∙ 12 min read

What is Brand Performance and How to Measure It in 2025

Mile Zivkovic ∙ 22 Apr 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, […]

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 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
, ,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]

PR Outreach & Media Relations

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 ∙ 5 min read

Top News Journalists – The 2025 List

Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
,  ∙ 15 min read

The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact

Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
new product press release
 ∙ 11 min read

New Product Press Release Writing Guide (Examples & Template)

Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Press release format
 ∙ 14 min read

Press Release Format and Structure (w/ Tips and Examples)

Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
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