Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director.
Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.
The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks. Here are 4 examples of my favorite PR campaigns with logotypes playing the lead…
Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image.
Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way.
Whenever you launch an email marketing campaign, is to obtain the highest possible open rate, so you will have to decide the time and day of the mailing.
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Here are my top tips for communicating with journalists when you are a newbie in the PR industry. They are all based on my personal experience from the past year.
Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy?
Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists.
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. I was deeply wrong. How do cultural institutions use technology today?