If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.
The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena.
SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach.
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.
2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.
There’s a reason why communication relies on visuals; pictures drive attention way better than any text. Why should a press release be any different?
Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed.
There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR.
Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director.
Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.