Reputation PR Effective Strategies Prowly
,  · 11 min read

Why is Brand Protection Important in PR? Useful Tips and Strategies

Kamila Hanson · 16 May 2025
PR thrives on trust. But in today’s digital chaos—where AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases—trust is fragile. That’s why brand protection has become a core PR function. It’s not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, […]

Latest articles

 ∙ 9 min read

Best Twitter Monitoring Tools for PR Specialists in 2025 (Paid + Free Options)

Mile Zivkovic ∙ 14 May 2025
One mention is all it takes for your brand’s reputation to take a hit. In PR, Twitter is key—not just for connecting with journalists, but for monitoring trends, managing reputation, and staying ahead of the competition. The right tool offers more than metrics—it brings real-time alerts, sentiment analysis, and competitor tracking to make Twitter monitoring […]
Prowly Magazine: Media monitoring costs - Prowly Magazine
 ∙ 9 min read

How Much Does Media Monitoring Cost (2025 Pricing Guide)

Gina Nowicki ∙ 7 May 2025
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories).  Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
TV & Radio Broadcast Monitoring with Prowly
,  ∙ 8 min read

Broadcast Monitoring Services: Guide on Tracking TV & Radio Mentions

Natalia Koltunova ∙ 6 May 2025
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
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 ∙ 5 min read

Talkwalker Pricing and Alternatives Explained (2025)

Bart Donda ∙ 6 May 2025
Need the numbers on Talkwalker’s PR and media‑monitoring plans? Get an estimated price range—and see how Prowly offers a budget‑friendly alternative.
critical mention pricing
 ∙ 4 min read

Critical Mention Pricing and Alternatives Explained (2025)

Bart Donda ∙ 29 Apr 2025
Looking for Critical Mention pricing? Get an estimated cost for their PR software & media monitoring, and discover Prowly as a smart alternative that fits your budget.
Share of Voice in PR: How to Calculate Your Brand SOV
 ∙ 15 min read

Share of Voice Guide: Calculation, Tools, and Best Practices

Gina Nowicki ∙ 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]

Editor's choice

,  ∙ 11 min read

Why is Brand Protection Important in PR? Useful Tips and Strategies

Kamila Hanson ∙ 16 May 2025
PR thrives on trust. But in today’s digital chaos—where AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases—trust is fragile. That’s why brand protection has become a core PR function. It’s not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, […]
 ∙ 9 min read

Best Twitter Monitoring Tools for PR Specialists in 2025 (Paid + Free Options)

Mile Zivkovic ∙ 14 May 2025
One mention is all it takes for your brand’s reputation to take a hit. In PR, Twitter is key—not just for connecting with journalists, but for monitoring trends, managing reputation, and staying ahead of the competition. The right tool offers more than metrics—it brings real-time alerts, sentiment analysis, and competitor tracking to make Twitter monitoring […]
Prowly Magazine: Media monitoring costs - Prowly Magazine
 ∙ 9 min read

How Much Does Media Monitoring Cost (2025 Pricing Guide)

Gina Nowicki ∙ 7 May 2025
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories).  Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
TV & Radio Broadcast Monitoring with Prowly
,  ∙ 8 min read

Broadcast Monitoring Services: Guide on Tracking TV & Radio Mentions

Natalia Koltunova ∙ 6 May 2025
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
Talkwalker pricing image
 ∙ 5 min read

Talkwalker Pricing and Alternatives Explained (2025)

Bart Donda ∙ 6 May 2025
Need the numbers on Talkwalker’s PR and media‑monitoring plans? Get an estimated price range—and see how Prowly offers a budget‑friendly alternative.

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
, ,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]

PR Outreach & Media Relations

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 ∙ 5 min read

Top News Journalists – The 2025 List

Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
,  ∙ 15 min read

The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact

Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
new product press release
 ∙ 11 min read

New Product Press Release Writing Guide (Examples & Template)

Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Press release format
 ∙ 14 min read

Press Release Format and Structure (w/ Tips and Examples)

Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
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