on 12 Jun 2017
Care to Learn the Myths of PR?
Sometime around March this year, I saw a tweet about this book which has just come out; I’m talking about the Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) by Rich Leigh. Being in this industry for a fair amount of time already, I
on 1 Jun 2017
I was surprised to read recently that the CIPR plan to take disciplinary action against members who use the advertising equivalent value (AVE) metric to measure their performance to clients. Forgive me, but does anyone actually still use this outdated form of measurement to demonstrate the worth of their PR services?!
on 30 May 2017
How To Optimize YouTube Channel’s Graphics To Boost Growth
YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube
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on 18 May 2017
With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer?
on 16 May 2017
How To Collaborate With Influencers In Six Simple Steps
In case you’ve been wondering, collaboration with online creators works! What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. It seems like a
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on 10 May 2017
Content Marketing – Your Weapon to Fight Against the Crisis
Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact