PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine.
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public.
What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor’s or master’s degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and…
Personal branding might sound like a buzzword, but it’s so much more than that. Especially at the beginning of anyone’s career.
As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach.
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.
I believe that good PR can be a real sales booster, and PR efforts targeted specifically at your enterprise clients can help your sales staff reach completely different figures in their sales quotas.
During live events, it’s vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis.
PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.