PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already:

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Measuring PR with Google Analytics - A Step-By-Step Guide



Breaking Out Of The Creativity Crisis Part 2

Breaking Out Of The Creativity Crisis Part 2

In Part One, we took a closer look at the mechanics of breaking problems down, so they would be less overwhelming and seemingly more bearable. The aim of Part Two is to spark creativity and facilitate the process of coming up with solutions for the problems at hand.

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Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Your Media Contacts Database: How to Keep It Organized Without Going Crazy

After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.

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Explore Feed—Is There Anything Brands Should Be Nervous About?

Explore Feed—Is There Anything Brands Should Be Nervous About?

“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?

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