Reputation PR Effective Strategies Prowly
 · 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson · 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]

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Find your PR Mates: Join PR Collective by Prowly

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Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
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Dig Deeper Using Audience Analytics and AI Keyword Search

Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
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9 Best Journalist & Media Databases Compared (2024)

Bart Donda ∙ 2 Jul 2024
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
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Top Media Outlets for Your News - The 2023 List

Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
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30+ Best Media Measurement Tools for PR Pros in 2024

Mile Zivkovic ∙ 20 Jun 2024
Have you been diligently working on your client's PR campaigns but have no idea what your results are? Without valuable insights, you won't know what to do next, and it's hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […]
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 ∙ 11 min read

How to Measure Brand Sentiment in PR - The 2024 Guide

Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]

Editor's choice

 ∙ 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
PR Collective by Prowly
 ∙ 3 min read

Find your PR Mates: Join PR Collective by Prowly

Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
Dig Deeper Using Audience Analytics and AI Keyword Search
 ∙ 5 min read

Dig Deeper Using Audience Analytics and AI Keyword Search

Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
Best Media Database
 ∙ 12 min read

9 Best Journalist & Media Databases Compared (2024)

Bart Donda ∙ 2 Jul 2024
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
Top media outlets - Prowly Magazine
 ∙ 5 min read

Top Media Outlets for Your News - The 2023 List

Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]

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15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

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Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
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PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
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8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
Best Media Database
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9 Best Journalist & Media Databases Compared (2024)

Bart Donda ∙ 2 Jul 2024
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]

PR Outreach & Media Relations

 ∙ 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
Top media outlets - Prowly Magazine
 ∙ 5 min read

Top Media Outlets for Your News - The 2023 List

Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
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How to Write a Rebranding Press Release (Examples and Template)

Zuzanna Dora ∙ 23 May 2024
Learning how to write a rebranding press release? Congrats! That means that the long process of creating the rebrand is coming to an end. We'll show you how to announce a rebrand with an efficient press release. Getting it right is crucial, especially when you share a business name change announcement. Here's what you will […]
Why Micro Influencers Should Be Part of Your PR Strategy
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Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)

Dominika Kuras ∙ 17 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
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