This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions.
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.
We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.
“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?
Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right.
Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer.
This year’s Filmteractive festival caught my attention mainly because of two presentations – one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?
Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.
If you’re thinking about putting together a crisis communications plan for your business, where do you start? Here are the basics to consider:
Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t.
Have you ever found yourself in a team meeting that’s supposed to smoothly put everyone’s heads together to conceptualize something big, something groundbreaking, but, instead, you’ve ended up getting everyone exhausted, pissed off, and mentally wandering off while the feasible outcome remained a distant dream?