Readability or Pleasure?

Readability or Pleasure?

It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.

Get a Job in PR: Visit an Art Gallery, Network & Create Content

Get a Job in PR: Visit an Art Gallery, Network & Create Content

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR.

Golden Drum: Is Content More Important Than Technology?

Golden Drum: Is Content More Important Than Technology?

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director.

Are You Making These 5 Mistakes with Your Facebook Advertising?

Are You Making These 5 Mistakes with Your Facebook Advertising?

Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.

Lions for logos. Branding cases from Cannes Lions

Lions for logos. Branding cases from Cannes Lions

The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks. Here are 4 examples of my favorite PR campaigns with logotypes playing the lead…