Today, we present our list of top trends in communication AD 2017, and soon, we are going to publish a rank of trends by PR people we admire. So, what trends will change the way you work?
Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not
Your audience doesn’t know what it means to be offline anymore. Sometimes they are only away from the keyboard. The times of digital and non-digital communication are long gone. If you want to stay in play and get measurable marketing PR results, it’s about time to embrace new technologies.

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