92/48/36: World Leaders on Instagram

92/48/36: World Leaders on Instagram

World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram.

Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018

Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018

Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!

PR and Marketing: The Skills Experts Wish to Succeed in 2019

PR and Marketing: The Skills Experts Wish to Succeed in 2019

Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area.

Influencer Marketing Strategies that are Particularly Useful for Small and Medium-sized Businesses

Influencer Marketing Strategies that are Particularly Useful for Small and Medium-sized Businesses

Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire office.

New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.

Email is the Supreme Marketing Channel – Then, Now and Forever

Email is the Supreme Marketing Channel – Then, Now and Forever

The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena.

Readability or Pleasure?

Readability or Pleasure?

It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.