Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

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How Has Technology Changed the PR Practice for the Better?

How Has Technology Changed the PR Practice for the Better?

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.

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Effective Communication During Live Events Can Improve Safety  

During live events, it’s vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis.

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How to Get Your Customers More Involved with Your PR and Branding Strategy

How to Get Your Customers More Involved with Your PR and Branding Strategy

PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.

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