Reputation PR Effective Strategies Prowly
 · 19 min read

13 Top Brand Monitoring Software for PR Managers Compared (2025)

Zuzanna Dora · 18 Jun 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.  Prowly is the best brand monitoring […]

Latest articles

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17 Top Competitor Analysis Tools to Track Your Competition

Mile Zivkovic ∙ 16 Jun 2025
Why do you need a competitive analysis tool? To follow your competitors' traffic, SEO insights, and analyze their marketing channels. Giving yourself the tools you need to boost your online presence. A good PR strategy requires being a step ahead of your competitors. So this is why today we're giving you a full list of the very […]
Best media monitoring services in the UK – 2025 guide
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Top 5 Media Monitoring Services & Tools in The UK (2025 Guide)

Mile Zivkovic ∙ 12 Jun 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
Prowly logo and random icons on a yellow background with "MR" letters symbolising Muck Rack PR tool
 ∙ 13 min read

The Best 7 Muck Rack Competitors & Alternatives for 2025 (Features & Pricing)

Natalia Koltunova ∙ 10 Jun 2025
Looking for a Muck Rack alternative that actually fits your team's size, budget and workflow? As PR becomes more data-driven and media landscapes shift, many small and mid-sized comms teams are rethinking their PR toolkits. Whether you're a growing agency juggling multiple clients or an in-house team looking to pitch smarter—not harder—this guide covers the […]
How to Choose the Best PR Analytics Tools in 2024
 ∙ 20 min read

How to Choose the Best PR Analytics Tools in 2025: Metrics That Matter Most

Kamila Hanson ∙ 9 Jun 2025
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
Best Media Database
 ∙ 12 min read

9 Best Journalist & Media Databases Compared (2025)

Bart Donda ∙ 3 Jun 2025
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
Meltwater pricing
 ∙ 9 min read

Meltwater Pricing—How Much Does Meltwater Cost in 2025?

Mile Zivkovic ∙ 3 Jun 2025
Meltwater is PR software platform that helps track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Unfortunately, Meltwater pricing is impossible to find on their website. Based on research and user […]

Editor's choice

Best Brand Monitoring Tools
 ∙ 19 min read

13 Top Brand Monitoring Software for PR Managers Compared (2025)

Zuzanna Dora ∙ 18 Jun 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.  Prowly is the best brand monitoring […]
 ∙ 22 min read

17 Top Competitor Analysis Tools to Track Your Competition

Mile Zivkovic ∙ 16 Jun 2025
Why do you need a competitive analysis tool? To follow your competitors' traffic, SEO insights, and analyze their marketing channels. Giving yourself the tools you need to boost your online presence. A good PR strategy requires being a step ahead of your competitors. So this is why today we're giving you a full list of the very […]
Best media monitoring services in the UK – 2025 guide
,  ∙ 16 min read

Top 5 Media Monitoring Services & Tools in The UK (2025 Guide)

Mile Zivkovic ∙ 12 Jun 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
Prowly logo and random icons on a yellow background with "MR" letters symbolising Muck Rack PR tool
 ∙ 13 min read

The Best 7 Muck Rack Competitors & Alternatives for 2025 (Features & Pricing)

Natalia Koltunova ∙ 10 Jun 2025
Looking for a Muck Rack alternative that actually fits your team's size, budget and workflow? As PR becomes more data-driven and media landscapes shift, many small and mid-sized comms teams are rethinking their PR toolkits. Whether you're a growing agency juggling multiple clients or an in-house team looking to pitch smarter—not harder—this guide covers the […]
How to Choose the Best PR Analytics Tools in 2024
 ∙ 20 min read

How to Choose the Best PR Analytics Tools in 2025: Metrics That Matter Most

Kamila Hanson ∙ 9 Jun 2025
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
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PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
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How to Measure PR with Google Analytics

Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...

PR Outreach & Media Relations

a purple pen on a red background
 ∙ 5 min read

Top News Journalists – The 2025 List

Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
,  ∙ 15 min read

The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact

Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
new product press release
 ∙ 11 min read

New Product Press Release Writing Guide (Examples & Template)

Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Press release format
 ∙ 14 min read

Press Release Format and Structure (w/ Tips and Examples)

Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
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