Reputation PR Effective Strategies Prowly
 · 13 min read

How to Use Print Media in the Digital PR World (Examples Included)

Dominika Kuras · 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]

Latest articles

Mobile phone with an orange C letter on its screen. Bank notes flying chaotically. Purple and orange background.
 ∙ 15 min read

2024 Cision Pricing: How Much Does Cision Cost?

Kamila Hanson ∙ 9 Oct 2024
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
two hands tapping on a mobile phone screen and "like" signs. Pink background.
 ∙ 13 min read

How to Measure Brand Engagement? A Guide for 2024 (and Beyond)

Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
HARO alternatives. and Connectively alternatives symbolized by chat purple and orange chat bubbles and icons of a bubble, a magnifying eye, microphone and a pen on a pastel yellow background
 ∙ 14 min read

15 Connectively (HARO) Alternatives for 2024

Dominika Kuras ∙ 27 Sep 2024
Does HARO still provide value after its transition to Connectively? Some might argue that it has lost its effectiveness. This perception has sparked increased interest in alternative platforms built for forging more meaningful connections. If you're seeking better ways to gain media exposure and build backlinks, you're not alone. In this article, we will delve […]
The State of PR 2024 - Top 3 Takeaways You Need To Know
 ∙ 6 min read

The State of PR 2024: Top 3 Takeaways You Need To Know

Kamila Hanson ∙ 18 Sep 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis.  We found that an increasing number of clients and stakeholders are starting […]
Making a ‘Boring’ Brand Interesting - How A Dull Subject Can Be Made Newsworthy
 ∙ 11 min read

Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy

Richard Paul ∙ 16 Sep 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste […]

Editor's choice

A girl reading a newspaper
 ∙ 13 min read

How to Use Print Media in the Digital PR World (Examples Included)

Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
Mobile phone with an orange C letter on its screen. Bank notes flying chaotically. Purple and orange background.
 ∙ 15 min read

2024 Cision Pricing: How Much Does Cision Cost?

Kamila Hanson ∙ 9 Oct 2024
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
two hands tapping on a mobile phone screen and "like" signs. Pink background.
 ∙ 13 min read

How to Measure Brand Engagement? A Guide for 2024 (and Beyond)

Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
HARO alternatives. and Connectively alternatives symbolized by chat purple and orange chat bubbles and icons of a bubble, a magnifying eye, microphone and a pen on a pastel yellow background
 ∙ 14 min read

15 Connectively (HARO) Alternatives for 2024

Dominika Kuras ∙ 27 Sep 2024
Does HARO still provide value after its transition to Connectively? Some might argue that it has lost its effectiveness. This perception has sparked increased interest in alternative platforms built for forging more meaningful connections. If you're seeking better ways to gain media exposure and build backlinks, you're not alone. In this article, we will delve […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
 ∙ 7 min read

How to Measure PR with Google Analytics

Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...

PR Outreach & Media Relations

How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
 ∙ 7 min read

Top Tier Publications: What They Are and How to Get Published

Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work."  If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
How to get featured in a magazine
 ∙ 9 min read

How to Get Featured in a Magazine: A Step-by-Step Guide

Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
 ∙ 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
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