How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process.

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Care to Learn the Myths of PR? Sometime around March this year, I saw a tweet about this book which has just come out; I’m talking about the Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) by Rich Leigh. Being in this industry for a fair amount of time already, I