Why Exclusive Content Means So Much to PR Pros & Journalists Content is like everything in life—all that is available straight away and to everyone has a poorer power to attract than the things that are offered exclusively to you. Almost everyone is fighting over products that are in short supply. This is just how we
Things to Check Before You Hit ‘Send’ Have you ever considered that if something in your communication went wrong, would your brand be forgiven? Here is a classic example of how you can quickly turn a small oversight into a huge embarrassment. Look at the link in this tweet below: We all leverage email to deliver personalized
We saw some incredible innovations take shape, innovations that transformed online marketing as we know it. Live streaming picked up steam, algorithm updates encouraged marketers to create engaging content, and social media marketing became a “must-have” rather than an option.
Social media matters for your startup’s growth. With seven-in-ten Americans using social media for engagement and news content, businesses can't afford to ignore such a powerful form of marketing. Without the right marketing strategy, the majority of your potential customers won't know that your company even exists.

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