Whenever you launch an email marketing campaign, is to obtain the highest possible open rate, so you will have to decide the time and day of the mailing.
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Here are my top tips for communicating with journalists when you are a newbie in the PR industry. They are all based on my personal experience from the past year.
Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy?
Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists.
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. I was deeply wrong. How do cultural institutions use technology today?
Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits.
Dis-rup-tion is a radical change; by meaning. But what does disruption mean for PR professionals, consumers, clients, and business?
Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018.
What is inbound PR and how can it help your message reach the media and direct audiences? How to create a pressroom that drives leads? You’ll be able to find out the answers to these and many other questions on July 30th during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author or a recently published book about inbound PR.
What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.