PR Tools & Software ∙ 7 min read
Muck Rack vs. Cision vs. Prowly: 2025 Feature & Pricing Comparison
Bart Donda ∙ 23 Apr 2025
We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature & pricing comparison.
Press Release Writing and Content Creation ∙ 11 min read
New Product Press Release Writing Guide (Examples & Template)
Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Media Database ∙ 12 min read
9 Best Journalist & Media Databases Compared (2025)
Bart Donda ∙ 14 Feb 2025
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
PR Outreach & Media Relations ∙ 18 min read
How to Write a Media Pitch (w/ 7 Real Examples from Experts)
Bart Donda ∙ 3 Feb 2025
A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail. Although pitching journalists is similar […]
PR Tools & Software ∙ 4 min read
Muck Rack Pricing in 2025 – How Much Does it Cost? [+ Muck Rack Alternatives]
Bart Donda ∙ 14 Jun 2024
Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team. Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more. Looking for a Muck Rack alternative? Unfortunately, Muck […]
PR Tools & Software ∙ 10 min read
PR Newswire Pricing in 2025– How Much Does it Cost to Send a Press Release?
Bart Donda ∙ 10 Jun 2024
Find out how much it'll cost you to distribute a press release with PR Newswire.
PR Tools & Software ∙ 5 min read
PR Newswire vs Business Wire – Pricing, Feature & Review Comparison
Bart Donda ∙ 6 Jun 2024
PR Newswire & Businesswire are the most common wire services considered for press release distribution. But which one is right for your business?
PR Tools & Software ∙ 4 min read
Business Wire Pricing – How Much Does it Cost to Send a PR?
Bart Donda ∙ 5 Jun 2024
Business Wire is a service used by some PR professionals to distribute press releases. But trying to understand exactly how much you have to pay to use the service can be very confusing. Things like additionally priced add-ons can leave you wondering how much you’ll actually have to pay in the end, especially because Business […]
Media Database ∙ 6 min read
UK Media Database Comparison – Pricing & Features [2025 Update]
Bart Donda ∙ 15 May 2024
A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets.
PR Outreach & Media Relations ∙ 13 min read
How to Build a Killer Media List: Best Tools & Examples for 2025
Bart Donda ∙ 15 May 2024
Find out how to build a powerful media list for media outreach and getting press coverage. Inside you'll find useful tools & real-life examples.
PR Outreach & Media Relations ∙ 11 min read
How to Find Relevant Journalists & Their Emails to Contact Them
Bart Donda ∙ 13 May 2024
If you’re looking to contact reporters, reporters, or other media contacts in hopes of getting media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure […]
Press Release Writing and Content Creation ∙ 10 min read
Media Pitch vs Press Release—What’s the Difference?
Bart Donda ∙ 13 May 2024
The line between the common understanding of a press release and a media pitch has become rather blurred. Here are the key differences.
