With all the PR software and media databases available in today’s market, choosing the best one for your needs is tough.
We’ve put together a side-by-side Muck Rack vs Cision vs Prowly comparison—the most popular PR software platforms on the market—to help you choose the best tool for your needs.
Feature and pricing comparison
- Pricing comparison
- Feature comparison
|Pricing||From $189/mo||From $7200/yr||From $5000/yr|
|Contract Length||Monthly or annually||Annually||Annually|
|Media Database Size||1M+||1.4M+||250k+|
|Press Release Creator||✔||✔||✖|
|Press Release Distribution||✔||✔||✔|
|Ease of use||Easy||Hard||Easy|
|Free, dedicated training||✔||✖||✖|
|Free Trial||Try Prowly for free||✖||✖|
One of the main factors in choosing a PR software provider is the price. And with some companies charging over $10000 per year—it’s not surprising.
|Pricing plans provided on website||✔||✖||✖|
|Pricing||From $189/mo||From $7200/yr (est.)||From $5000/yr (est.)|
|Contract Length||Monthly or annually||Annually||Annually|
Muck Rack and Cision both offer only annual plans and are quite pricey. Although they, unfortunately, do not publically list their pricing, we estimate Muck Rack pricing to start at around the $5000 range and Cision pricing to begin at around $7200 per year.
Depending on the chosen features, media database regions, the size of your team, and other factors, the price can go up dramatically. Unfortunately, the factors that go into the price are also not transparent and publicly available.
Prowly offers monthly and annual plans, with the latter having a -15% discount. There are 2 different plans available with a list of the features you’ll get—so you know exactly what you’re paying for.
If you’re solely looking for a media database, we recommend reading our guide: How to choose the best media database for PR.
All three providers offer a high-quality media database containing local and international media contacts.
The main differences lie in the number of contacts, update frequency (which means the percentage of up-to-date contact information) and pricing.
Cision has the most media contacts available—over 1.4 million. Prowly has around 1 million, and Muck Rack has over 250 thousand.
Keep in mind that for media databases “more is not always better” because the quantity and quality of contacts may vary depending on the location and beat you’re looking for—especially outside of the US.
In this case, the best solution is to ask for a sample or get a free trial, so you can see what’s available and have a look by yourself.
Prowly offers a free 7-day trial with full search access. It’s uncertain if Muck Rack or Cision offer a free trial or sample; their product pages suggest that it’s possible to find out more during a demo call, but it’s not explicitly stated that they actually offer a better glimpse of their contacts.
Muck Rack, Cision, or Prowly don’t offer their media database as a standalone feature.
Muck Rack and Cision include it in their standard pricing, which we’ve listed above. Prowly offers its media database as an additionally priced add-on which gives a total price of $189/mo—considerably less than Cision’s $7200+/mo and Muck Rack’s $5000+/mo.
Muck Rack and Cision offer media monitoring and media intelligence tools. Both are crucial tools for tracking news and mentions of your company, competitors or partners on social or traditional media.
Here’s what users are saying about each platform based on reviews from G2.com
- “I like that I can build robust coverage reports, get automated daily alerts, and easily follow and pitch to a list of journalists.”
- “Muck Rack’s “coverage reports” and “who shared my link” tools help us track media hits and journalist engagement in ways that we weren’t able to do before. It’s given us access and insight to journalists who we didn’t know covered our company.”
- “Good UEX, interface is very very easy to use.”
- “I’ve had some difficulty getting the coverage reports to match what I’ve gotten with other tools; not sure if that’s user error or related to the tool’s back-end functionality.”
- “A little pricey for solo practitioners, I feel like [Muck Rack] is priced very much for the agency level users”
- “Word tracking often leads to too many emails or updates not thorough enough to catch the important articles”
- “[Cision] is very user-friendly. It’s easy to navigate and find what you need, plus [it] offers a lot of options for how to organize your contacts and media lists.”
- “The customer support team at [Cision] is always very helpful and gets back to you quickly when you need assistance. Vocus also offers online/teleconference training classes plus a great help section within the portal that contains articles and “how-to” videos.”
- “Not every article is automatically picked up. Some major papers get skipped some of the time, even when the proper keywords are present.”
- “Some articles/outlets are delayed in when the system retrieves them. Some articles come through from years ago, that do not match the date filter requirements.”
- “Building reports to graphically look how you would like is not easy to do as a user, without requesting customer assistance help.”
- “Customer service/account rep is not always the most attentive to your needs. It could take days or weeks to get a response sometimes.”
Prowly does not offer a media monitoring module. It can, however, be supplemented with a media monitoring tool like CoverageBook or Critical Mention to have the whole package. Paired together, the monthly cost for both tools will come out to be less than getting everything through Muck Rack or Cision.
It’s worth taking a look at additional features that are not always the primary reason for getting PR software but help with your PR efforts.
Press release creation & newsroom
For example, Prowly offers an intuitive press release creator and which lets you create visual press releases which are useful for standing out and getting the attention of journalists. You can keep all of your press releases in a journalist-friendly newsroom which is easy to read and share.
Press Release Distribution
Other important PR software features include distribution (pitching journalists) or being able to create and manage your media lists. All 3 platforms let you send personalized pitches with analytics and other bells and whistles.
If this is a top priority for you, we simply recommend trying or seeing how it works in every platform to see which is most intuitive and simple for you and your team.
We hope this Muck Rack vs Cision vs Prowly comparison helped you answer some of your questions and make your process of choosing the right PR software a bit easier.
If you’re ready to start testing PR platforms, we let you test Prowly completely free of charge for 7 days, no CC required, no strings attached. You get unlimited search access to our media database and press release + newsroom creator so you can see if it’s a match for your business.