Archives

,  ∙ 10 min read

Brand Perception: A PR-Centric Guide to Manage Public Opinion

Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
 ∙ 15 min read

Brand Metrics - How to Measure your Brand Impact

Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
Muck Rack vs Cision - Prowly Magazine
 ∙ 7 min read

Muck Rack vs. Cision vs. Prowly: 2025 Feature & Pricing Comparison

Bart Donda ∙ 23 Apr 2025
We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature & pricing comparison.
 ∙ 12 min read

What is Brand Performance and How to Measure It in 2025

Mile Zivkovic ∙ 22 Apr 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, […]
Cision vs Meltwater vs Prowly
 ∙ 15 min read

Cision vs Meltwater vs Prowly – 2025 Pricing & Feature Comparison

Natalia Koltunova ∙ 22 Apr 2025
When comparing PR tools, the Meltwater vs Cision debate often centers on pricing opacity, distribution reach, and database size. Both platforms dominate the enterprise PR tech space—but what if you’re looking for something more modern, flexible, and transparent? This comparison breaks down Cision, Meltwater, and Prowly across key categories like pricing, features, media monitoring, outreach, […]
,  ∙ 14 min read

5 Best Media Monitoring Services (UK) in 2025 (+12 Must-Have Features)

Mile Zivkovic ∙ 22 Apr 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
Best media monitoring tools
 ∙ 19 min read

The Best 13 Media Monitoring Services for PR (2025 Buyer's Guide)

Gina Nowicki ∙ 22 Apr 2025
The best media monitoring software on the market is enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
 ∙ 7 min read

What is Reactive PR and How Does it Compare to Proactive PR?

Mile Zivkovic ∙ 16 Apr 2025
If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR, crashes happen every day, and the way you react to them makes a difference […]
 ∙ 13 min read

Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Kamila Hanson ∙ 11 Apr 2025
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between […]
,  ∙ 12 min read

Reputation Marketing: How to Shape Public Perception

Dominika Kuras ∙ 11 Apr 2025
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album — and taught us all how to shake it off — she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, we’ll explore how […]
 ∙ 20 min read

Social Media Reputation Management: How to Control Your Online Image

Dominika Kuras ∙ 10 Apr 2025
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when […]
 ∙ 12 min read

Brand Visibility: What It Is and How to Increase It

Mile Zivkovic ∙ 10 Apr 2025
In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the […]
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