Reputation PR Effective Strategies Prowly
 · 8 min read

Meltwater Pricing—How Much Does Meltwater Cost?

Mile Zivkovic · 23 Mar 2025
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]

Latest articles

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 ∙ 24 min read

16 PR Crisis Management Examples You Need to See

Mile Zivkovic ∙ 14 Mar 2025
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Crisis Management Guide (w: Strategies and Examples)
 ∙ 19 min read

PR Crisis Management Playbook: What the Pros Won’t Tell You

Zuzanna Dora ∙ 14 Mar 2025
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
print media monitoring article
,  ∙ 9 min read

How to Use Print Media Monitoring in Your PR Strategy

Karolina Borak ∙ 12 Mar 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
 ∙ 13 min read

Brand Identity: Definition and How-to Guide

Mile Zivkovic ∙ 6 Mar 2025
When you see a big red truck with white letters, you know you're about to see a Coca-Cola ad. That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping […]
 ∙ 12 min read

What is PR Link Building? With Relevant Tips and Strategies in 2025

Kamila Hanson ∙ 6 Mar 2025
Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. There's nothing better than having your website rank higher in search engine results, which directly leads to greater visibility for your campaign or cause. More people, more potential sales you can close, or simply more of your […]
 ∙ 8 min read

Top Social Media Metrics to Track for PR Teams in 2025

Mile Zivkovic ∙ 6 Mar 2025
Running social media campaigns without tracking results is like participating in a race without a leader board. Sure, you might have fun, but what's the actual point? The problem with monitoring social media performance is that there is so much you can track that it's easy to do too little or too much. Analyzing social […]

Editor's choice

Meltwater pricing
 ∙ 8 min read

Meltwater Pricing—How Much Does Meltwater Cost?

Mile Zivkovic ∙ 23 Mar 2025
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]
A 2D illustration of a computer with a broken screen and plasters
 ∙ 24 min read

16 PR Crisis Management Examples You Need to See

Mile Zivkovic ∙ 14 Mar 2025
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Crisis Management Guide (w: Strategies and Examples)
 ∙ 19 min read

PR Crisis Management Playbook: What the Pros Won’t Tell You

Zuzanna Dora ∙ 14 Mar 2025
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
print media monitoring article
,  ∙ 9 min read

How to Use Print Media Monitoring in Your PR Strategy

Karolina Borak ∙ 12 Mar 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
 ∙ 13 min read

Brand Identity: Definition and How-to Guide

Mile Zivkovic ∙ 6 Mar 2025
When you see a big red truck with white letters, you know you're about to see a Coca-Cola ad. That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
, ,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]

PR Outreach & Media Relations

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 ∙ 5 min read

Top News Journalists – The 2025 List

Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
,  ∙ 15 min read

The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact

Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
new product press release
 ∙ 11 min read

New Product Press Release Writing Guide (Examples & Template)

Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Press release format
 ∙ 14 min read

Press Release Format and Structure (w/ Tips and Examples)

Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
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