PR Strategy & Planning ∙ 7 min read
What is Reactive PR and How Does it Compare to Proactive PR?
Mile Zivkovic ∙ 16 Apr 2025
If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR, crashes happen every day, and the way you react to them makes a difference […]
PR Measurement & Analytics ∙ 13 min read
Brand Reputation Management: How to Measure, Report, and Protect Your Brand
Kamila Hanson ∙ 11 Apr 2025
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between […]
Marketing, Reputation Management ∙ 12 min read
Reputation Marketing: How to Shape Public Perception
Dominika Kuras ∙ 11 Apr 2025
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album — and taught us all how to shake it off — she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, we’ll explore how […]
PR Strategy & Planning ∙ 20 min read
Social Media Reputation Management: How to Control Your Online Image
Dominika Kuras ∙ 10 Apr 2025
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when […]
PR Strategy & Planning ∙ 12 min read
Brand Visibility: What It Is and How to Increase It
Mile Zivkovic ∙ 10 Apr 2025
In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the […]
PR Measurement & Analytics ∙ 13 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 1 Apr 2025
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]
PR Crisis Management ∙ 24 min read
16 PR Crisis Management Examples You Need to See
Mile Zivkovic ∙ 14 Mar 2025
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Crisis Management ∙ 19 min read
PR Crisis Management Playbook: What the Pros Won’t Tell You
Zuzanna Dora ∙ 14 Mar 2025
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Mar 2025
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
PR Strategy & Planning ∙ 13 min read
Brand Identity: Definition and How-to Guide
Mile Zivkovic ∙ 6 Mar 2025
When you see a big red truck with white letters, you know you're about to see a Coca-Cola ad. That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping […]
PR Strategy & Planning ∙ 12 min read
What is PR Link Building? With Relevant Tips and Strategies in 2025
Kamila Hanson ∙ 6 Mar 2025
Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. There's nothing better than having your website rank higher in search engine results, which directly leads to greater visibility for your campaign or cause. More people, more potential sales you can close, or simply more of your […]
PR Measurement & Analytics ∙ 8 min read
Top Social Media Metrics to Track for PR Teams in 2025
Mile Zivkovic ∙ 6 Mar 2025
Running social media campaigns without tracking results is like participating in a race without a leader board. Sure, you might have fun, but what's the actual point? The problem with monitoring social media performance is that there is so much you can track that it's easy to do too little or too much. Analyzing social […]
