PR Strategy & Planning

a flat lay 2D illustration on a yellow background with hands holding paper and some random charts, smiling and sad faces and speech bubbles that all shows brand sentiment
 ∙ 11 min read

How to Measure Brand Sentiment in PR - The 2024 Guide

Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
How to Сreate a Data-Driven PR Strategy in 2024
 ∙ 12 min read

How to Create a Data-Driven PR Strategy in 2024

Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
Press Release Costs
 ∙ 12 min read

Press Release Costs for 2024: Comprehensive Guide

Zuzanna Dora ∙ 3 Jun 2024
Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there's a lot of options to choose from. This article tries to answer the question: how much does a press release cost - and why? We'll elaborate on: Hopefully, you'll be able to choose the best option […]
Best PR Reporting Tools
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The Best PR Reporting Tools Available To You Right Now

Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting tools that […]
Media Mentions Guide: How Track Media Mentions Effectively
 ∙ 7 min read

Media Mentions Guide: How to Track Media Mentions Effectively

Gina Nowicki ∙ 26 May 2024
A media mention is using a brand name or keyword you’re tracking. It can occur in various mediums, such as print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions must be consistently and accurately monitored to ensure the quality and effectiveness of PR work. […]
What are Brand Mentions and How Track and Analyze Them
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What Are Brand Mentions and How to Track & Analyze Them

Mile Zivkovic ∙ 24 May 2024
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
14 Tips for Creating a Successful Earned Media Strategy
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14 Tips for Creating a Successful Earned Media Strategy

Mile Zivkovic ∙ 22 May 2024
What's better than good publicity? Getting good publicity for free when you haven't even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we're going to help you uncover some earned media ideas and provide tips for creating an […]
PR tips for startups
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6 Powerful PR Tips for Startups to Get Noticed

Pratik Dholakiya ∙ 22 May 2024
In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. While bigger organizations can afford to work with professional PR firms to expertly manage all PR-related affairs, your humble startup likely doesn’t have the budget to do […]
How to Use PR Tools to Solve Any PR Challenge
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How to Use PR Tools to Solve Any PR Challenge

Gina Nowicki ∙ 21 May 2024
Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]
Reputation PR Effective Strategies Prowly
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Reputation PR: Effective Strategies & Management Tips (w/ Examples)

Zuzanna Dora ∙ 17 May 2024
A positive reputation in public relations isn't merely an advantage; it's a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […]
PR Calendar Prowly
 ∙ 22 min read

The Ultimate PR Calendar for 2024: Special Days, Holidays & Events

Dominika Kuras ∙ 16 May 2024
Forget the generic press releases and social media blasts of yesteryear. This year, it's your time to shine and create catchy content for Special Days you want to celebrate - based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […]
PR strategy template
 ∙ 13 min read

PR Planning: How to Create a PR Strategy (w/ Template)

Berenika Teter ∙ 13 May 2024
Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives.  Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy […]
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