PR Strategy & Planning

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A girl reading a newspaper
 ∙ 13 min read

How to Use Print Media in the Digital PR World (Examples Included)

Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
two hands tapping on a mobile phone screen and "like" signs. Pink background.
 ∙ 13 min read

How to Measure Brand Engagement? A Guide for 2024 (and Beyond)

Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
Corporate reputation management
,  ∙ 12 min read

Corporate Reputation Management: Strategies for PR Pros

Zuzanna Dora ∙ 21 Aug 2024
What is being said about your company and why should you care? Corporate reputation impacts all business aspects: from who buys your products through partnerships, stock market results, and even job candidates. All of which translates into your financial results. And the good news is, it can be managed. It's called effective corporate reputation management. […]
Pink and purple icons of laptop, scale, tv, remote, mobile and charts on light purple background symbolizing PR KPIs
,  ∙ 14 min read

29 PR KPIs You Should Measure: A Guide for PR Professionals

Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
 ∙ 12 min read

Maximizing PR Strategy with Paid, Owned, and Earned Media

Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
 ∙ 12 min read

8 Steps to Get the Media Placements You Always Wanted

Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent.  Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
Icons such as mobile, to do list, chart with data that illustrate paid media and paid media campaigns
 ∙ 12 min read

Paid Media Explained (with Best Campaign Examples)

Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in.  This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
a flat lay 2D illustration on a yellow background with hands holding paper and some random charts, smiling and sad faces and speech bubbles that all shows brand sentiment
 ∙ 11 min read

How to Measure Brand Sentiment in PR - The 2024 Guide

Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
How to Create a Data-Driven PR Strategy
 ∙ 12 min read

How to Create a Data-Driven PR Strategy in 2024

Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
Press Release Costs
 ∙ 12 min read

Press Release Costs for 2024: Comprehensive Guide

Zuzanna Dora ∙ 3 Jun 2024
Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there's a lot of options to choose from. This article tries to answer the question: how much does a press release cost - and why? We'll elaborate on: Hopefully, you'll be able to choose the best option […]
Best PR Reporting Tools
 ∙ 11 min read

The Best PR Reporting Tools Available To You Right Now

Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting and PR […]
Media Mentions Guide: How Track Media Mentions Effectively
 ∙ 8 min read

Media Mentions Guide: How to Track Media Mentions Effectively

Gina Nowicki ∙ 26 May 2024
A media mention is using a brand name or keyword you’re tracking. It can occur in various mediums, such as print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions must be consistently and accurately monitored to ensure the quality and effectiveness of PR work. […]
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