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 · 11 min read · February 5, 2024

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal
#PR geek. Passionate about blogging. Avid reader & powerful four-wheel vehicles lover. Addicted to chocolate & films.

Looking for downloadable press release templates that you can tailor to your needs? You came to the right place.

Here are 15 free press release templates created with Prowly's Press Release Creator that you can download and tailor to your needs. All you have to do is choose the most relevant one for you, and fill in the blanks.

Each press release template is compatible with Microsoft Word as well. Just click "Download as .docx" at the bottom of each template. Simple as that!

You can use all of the templates in the app too! Where you can find press release templates for event announcements, product launches, new hires and more, all for free. And based on your press release's keywords, the app can give you a list of potential media contacts. Creating and sending press releases has never been so easy!

Press release templates in Prowly

15 Sample press release templates

  1. New product press release Template
  2. Event press release template
  3. Music press release template
  4. New book announcement press release template
  5. Product update press release template
  6. New hire press release template
  7. Resignation announcement press release template
  8. New location opening press release template
  9. New partnership announcement press release template
  10. Rebranding press release template
  11. Award winner announcement press release template
  12. Statement/declaration press release template
  13. Sports announcement press release template
  14. Acquisition press release template

Regardless of what you're writing about – every press release should contain:

  • Headline – a taster of what you can expect
  • Lead – a brief overview of the story, including answers to the questions: Who? What? When? Why? With what effect?
  • Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info to other less important, background info
  • Dateline – to confirm that you’re providing the most up-to-date information
  • Company info – a short paragraph about your company to help journalists understand the nature of the business and make writing about it easier
  • Media contact information – author or company’s/agency’s contact information

Here's how to write a press release along with different press release examples, in case you're looking for more tips.

New Product Press Release Template

New Product Press Release Template
New Product Press Release Template

When writing a press release for a product launch, make sure it comes across what's special about it, and what it brings to the table for your customers. Maybe you can compare it to other products offered by your competitors, for example? Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Focus on specifics instead. Read more about creating an effective press release in our new product press release guide.

Event Announcement Press Release Template

Event Press Release Template
Event Press Release Template

Accuracy is extremely important here—don’t forget to include the event’s name, venue, organizer. If you invited experts to speak at your event, provide a brief description of their profiles. When planning their presence at various conferences, journalists want to know ahead of time who they will be talking to and about what.

If you intend on sending out invitations, make sure journalists know when and where they should RSVP. Don’t just throw the event’s title and a link to its Facebook page in your release—it’s extremely bad practice. If you’re writing about a past event, make sure you include quality photos (captioned with the photographer’s name).

Note: Try not to jam the journalist’s inbox with files that are too large. You can use tools to help you compress these files or refer the readers to your online newsroom where they can view all the images and download the ones they select in their original size. For more information, check out our in-depth guide on writing a press release for an event.

Music Press Release Template

Music Press Release Template
Music Press Release Template

Use this free press release template whenever you want to tell the world about a new album or single release, or a new gig coming up.

Add a teaser to your press release—it’s possible when you’re publishing your news online! All you have to do is embed a SoundCloud or YT code into your story. Also, mention the genre your album fits into.

Don’t forget to include a brief note about the artist and what links them to your brand. If there are partners involved in the project (e.g. artistic patronage), make sure you mention them, too. Journalists will also appreciate some quotes, images, or cover design. Some excerpts from reviews of an album/concert will be welcome, too.

If you're seeking further guidance on how to write a music press release, here is a comprehensive guide "How to Write a Music Press Release (Examples & Templates)". And if you need to announce an art exhibition, check out this article.

New Book Announcement Press Release Template

Book Press Release Template
Book Press Release Template

New book releases are generally similar to music album releases, but experts on the subject frequently recommend adding something extra to such a press release: an excerpt from the book, quotes from the latest reviews, the author’s bio, or a list of past publications or awards.

Looking for assistance in crafting a book press release? Check out our extensive guide titled "How to Write a Book Press Release (Example and Template)".

Product Update Press Release Template

Product Update Press Release Template
Product Update Press Release Template

You’re just about to release a new feature or improve your product? With this free press release template, you can tell everyone about it.

Explain what has changed and why it’ll be a change for the better—make sure the reader is absolutely certain that the update you’re about to implement isn’t going to be a complication.

If this press release is addressed to users and not the media, it should include the contact details of people in charge of customer support, just in case they have some extra questions. Tutorial videos will also be great to guide the users through the most important changes.

New Hire Press Release Template

New Hire Press Release Template
New Hire Press Release Template

So you just hired new talent and you’re wondering how to inform the media of this fact and secure as many publications on this subject as possible? Check out our dedicated new hire press release guide and examples and the free press release template above.

Resignation Announcement Press Release Template

Resignation Press Release Template
Resignation Press Release Template

Leaving the company—especially when the person concerned is well-known—is always an interesting topic for the media.

State the reason for leaving, include information on who will replace this person, and/or add a quote from your CEO or the expert who’s left.

New Location Opening Press Release Template

New Location Press Release Template
New Location Press Release Template

New office = new you? Make sure the world knows about it with this free press release template! Add a few photographs from the opening or team building event, a making-of, or a short video of one of your teammates showing the viewers around the new space.

It’s also a good idea to include a map with directions that works both on mobile and desktop along with opening hours. Especially if you’re sending out an invitation instead of a cover story from the grand opening event.

Adding a short bio of the company’s founder(s) and a brief note about the company is a standard worth keeping in mind.

New Partnership Announcement Press Release Template

New Partnership Press Release Template
New Partnership Press Release Template

Use this free press release template whenever you start collaborating with a partner that's important to your business.

Write about your mutual commitments, describe the project you will be working on together, add logos of both companies, graphics relating to your cooperation, contact details of people in charge of communication in both companies.

Make sure to mention how long this partnership is to last!

Rebranding Press Release Template

Rebranding Press Release Template

The most important question you must ask yourself if you’re undergoing a rebranding process is whether or not it will result in completely changing your target group. If so, it’s advisable to rethink your messages. What used to matter to your audiences could have lost its significance.

But no matter what the answer is, your press release should include the following information:

  • An eye-catching headline
  • A brief description of your organization/business, including:
    • rebranding changes that are about to take place
    • a specific date when the changes will take effect
    • reason for undergoing the process, the impact of rebranding (packaging, logos, identity, design, advertising)
    • niche, mission, operations
    • products/services
  • A quote from a stakeholder (the CEO, board member)
  • A relevant photograph (company logo, office building, etc.)
  • Link to the company’s website
  • Release date
  • Dateline
  • Boilerplate—a short paragraph about the company
  • Contact info (contact person, company address, phone)

Learn about the rebranding press release example above and learn how to write such a press release step by step from our handy guide.

Award Winner Announcement Press Release Template

Award Press Release Template
Award Press Release Template

It’s your day of celebration—a moment when you tell the world that you’re the best at something. And there are at least several ways for you to do it.

The official one, where you focus on a catchy headline and lead, plus a body which will include information such as what type of award it is, who is presenting it and in what category, which competition edition it is, whether it’s gold, silver or bronze, what you are getting it for.

Or, you can use a more engaging social media press release where you can use GIFs, social media posts, links to other press releases, emojis, videos, and other multimedia.

Statement/Declaration Press Release Template

Statement Press Release Template
Statement Press Release Template

The most lifeless and official form. It is a decisive, often written, presentation of your position or beliefs. Most common statements include a statement of no criminal records, a declaration from the party at fault for a collision/accident, or a declaration of will.

Resignation from services also comes in the form of a statement/declaration. It must be short and to-the-point. There is no place for elaborate style and getting creative here. Oh, and one more thing—a press statement is not the same as a press release.

Sports Announcement Press Release Template

Sport Press Release Template
Sport Press Release Template

New players, changes in the prices of tickets, victory/failure announcements, training camps, medals, playoff start dates, new tournament or team sponsors—these are examples of news topics sports audiences will be most interested in.

This is also what sports journalists expect. You can give them such stories in a visually attractive form and simple (in terms of UX) layout like in the included free press release template above.

Learn to write a sports press release step-by-step with this handy guide "How to Write a Sports Press Release (Example and Template)".

Acquisition Press Release Template

Unless you're covering a major global corporation, an acquisition announcement is unlikely to receive media attention without a compelling angle.

Why bother writing one at all? Because just like with any other press releases, transforming news into a captivating story can garner valuable media attention.

Here's the acquisition press release crafted using Prowly's Press Release Creator, released when Prowly was acquired by Semrush.

And if you are planning a merger or acquisition, the "How to Write an Acquisition Press Release" article will guide you through the process of creating a press release and pitching it to journalists.

New CEO Press Release Template

Crafting a CEO press release is a significant event, as it doesn't occur frequently. It's crucial to ensure its accuracy and impact.

Let us guide you through the process, step by step, to help you swiftly and effortlessly create a compelling press release.

And in case you find yourself in a reverse situation, here's the article that provides an example and template for a CEO resignation press release.

No time to write? There’s an alternative

You might think: “Wow, these templates will come in handy one day, but for the time being, we will be struggling to find time to sit down and write them anyway.” That’s OK, you’re not alone!

According to the State of Content Ops & Outsourcing 2021 report, lack of time and internal creative workforce tops the list of reasons for why businesses outsource writing.

If you want to spread the word about your product release, rebranding, latest feature, exciting partnership, or any other news important for your business, and you won’t be able to write a press release in-house, you can let experienced writers do it for you.

All you need to do is go to Semrush Content Marketplace and order a press release that will help you grab editors' attention.