If you’re like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get.
Help is coming in AI tools – promising to cut workloads and make marketers more efficient, organized, and creative.
Delve into AI skills and tools that revolutionize PR on your own time. PR Episodes 2024’s recordings are waiting to unlock new levels of efficiency and creativity for you. Register now to learn about the latest tools available on the market.
Here are the very best AI tools for marketers in 2023:
- What are AI marketing tools?
- 5 benefits of using AI in marketing
- 31 best AI marketing tools
- AI tools for social media
- AI for videos and graphics
- AI content marketing and SEO tools
- AI writing assistants
- AI email marketing tools
- AI presentation slides generators
- Disclaimer: AI tools’ limitations
What are AI marketing tools?
AI marketing tools are natural language processing tools that automate marketing tasks with the goal of saving time and increasing efficiency.
These AI marketing automation tools help with creating written, photo, and video content, as well as with other marketing tasks.
P.S. If you’re looking for top AI PR tools, we also prepared a list of the best PR solutions on the market.
5 benefits of using AI in marketing
An AI tool can come in handy in just about any aspect of marketing. Here are the main benefits of using marketing AI tools.
1️⃣ Saves time and money as you can create content that is almost finished in minutes
2️⃣ Automates decisions: e.g., you can ask AI to tell you which version of ad copy is more likely to convert
3️⃣ Creates personalized content in real-time: you can ask the top AI tools to adjust to a specific tone of voice or persona
4️⃣ Helps break writer’s block: AI can create full-blown briefs to help you create content more easily
5️⃣ Summarize ideas: AI can take content and summarize the most important points for you, making it easier to create your own content
31 Best AI marketing tools in 2023
The best AI marketing tools should help you solve a specific problem in your marketing workflow without compromising your sensitive data. Here is our AI tools list for marketers, sorted by category.
#1 Prowly
💸 Price: A free trial is available; paid plans start at $258 per month
What’s in it for you?
According to The State of PR Technology 2023 survey, AI is already being utilized by a significant 67.8% of PR professionals in their work. Public relations professionals can often struggle with creativity when faced with a hard deadline. Prowly can help.
With Press Release Creator, you can create an entire first draft of your press release with AI. There is no need to grab ChatGPT or some other AI writing tool—AI does its magic directly in Prowly.
Simply head to the Creator, and Prowly will ask you questions about your goals. Follow the questions and create an entire press release in minutes.
The best part is that it fits into the overall Prowly workflow. Once your press release is done, AI will suggest the journalist to reach out to who may be interested in your story. Moreover, it will come up with the email pitch, the subject line, and the preview.
This can be a game change for PR pros as the entire process is automated thanks to AI.
#2 ChatGPT
💸 Pricing: free; paid plans for ChatGPT Plus start at $20 per month
What’s in it for you?
In the past few months, ChatGPT has become a marketer’s best friend. Built by OpenAI, it uses a language learning model to help answer users’ queries and prompts.
Marketers can use it for various applications: summarizing notes, creating briefs for writers, building tables out of written content, creating social media posts from blogs, and many, many other uses. The sky is the limit. Just bear in mind that the cutoff for data in this tool is January 2022—it won’t know about events past this point.
And if you’re a PR professional wondering how to maximize your use of ChatGPT, this guide might be helpful.
#3 HubSpot
💸 Pricing: free; paid plans start at $20 per month
What’s in it for you?
Hubspot is one of the world’s most popular CRM and content management tools. And now, with its new AI marketing tools, it is even better.
With Hubspot, you can use AI to create blog posts, social captions, and even website pages with just a prompt. It also helps you write emails and analyze and summarize your CRM data. If you’re already using Hubspot but are unfamiliar with their AI features, try them, as these are extremely helpful.
#4 Semrush
💸 Price: free trial available; paid plan is $25 per month
What’s in it for you?
Like many other SEO tools, Semrush recently launched its own tool for AI in marketing. Called the AI writing assistant, it does just that: it helps you write content using AI.
It has over 75 different tools marketers can use for writing. You can adjust the tone of voice, formality, and structure of your articles and more in 25+ languages.
By the way, we prepared two guides to walk you through using the AI Press Release Generator for the best results, as well as for writing and pitching press releases with AI.
#5 Zapier
💸 Price: A free plan is available; paid plans start at $19 per month
What’s in it for you?
Zapier is an incredibly powerful automation tool that connects over 5,000 different apps. Whatever combination of tools you can think of, Zapier puts them together.
For many users, the main problem with Zapier was that you had to build your own Zaps. But no more—thanks to Zapier AI. Simply write the Zap you need in plain English, and it will create a Zap for your needs. For example, it will create a new task for you every time someone sends an email to the marketing department.
#6 Mailchimp
💸 Price: free plan is available; paid plans start at $6.50 per month
What’s in it for you?
The most popular email marketing tool in the world has joined the movement of AI in digital marketing.
With Mailchimp’s AI features, you can create first drafts of your email campaigns with just a few clicks. And once emails start coming in as responses, the AI can come up with answers on its own, allowing you to just hit “send” and quickly wrap up hours of work within minutes.
#7 Notion
💸 Price: free plan is available; paid plans start at $8 per month
What’s in it for you?
Notion is a super capable tool for project management, document organization, Wikipedia databases, and more. They were one of the first to use artificial intelligence in marketing and the users love the new AI features.
You can use Notion to summarize meeting notes, turn them into action items, get key takeaways from documents, and much more. No need to use ChatGPT or similar tools, as everything is available directly in Notion.
#8 Customers
💸 Pricing: undisclosed
What’s in it for you?
If you sell to a B2C audience and you need help getting started, this AI digital marketing can help.
Customers.ai identifies who your visitors are and provides you with their emails and contact information. You can then use this tool to automate and personalize your outreach to these contacts and grow your agency or business.
Before moving on to the next group of tools, make sure to check out the best tool for AI in public relations – Prowly.
AI for social media
Social media management can also benefit from AI. From content creation to scheduling and more, here are our top picks for tools.
#9 Rapidely
💸 Price: free plan is available; paid plans start at $24 per month
What’s in it for you?
Want to create social media content but don’t have the time? Rapidely does all the heavy lifting. Simply choose the social media platform, type in some keywords as prompts and Rapidely delivers. From one-off posts to full-blown social strategies, you can do it all in one place.
#10 Flick
💸 Price: free trial is available; paid plans start at $10 per month
What’s in it for you?
Do you have ideas for social but not enough time to put them to life? Flick can be your next AI social media manager. It can help you create new content, repurpose other content formats or generate ideas for your next post.
And if you need to write a social media press release, Prowly’s AI Press Release Generator will come in handy.
AI for videos & graphics
Besides creating written content, you can also use AI for visuals such as images and videos. Here are the best tools for this job.
#11 Canva
💸 Price: free for up to 50 queries; paid plans start from $119.99 per year
What’s in it for you?
Canva is the best-known design tool for people who are not actually designers. On top of their renowned design suite, they recently added an AI image to text generator. Simply type out a prompt and Canva creates the image you desire.
AI image generation is the future for marketers. Want a photo for your next blog or social media post but don’t want to search Google or grab a stock photo? Simply ask Canva to create something completely unique for you.
#12 DALL·E 2
💸 Pricing: starts at $0.016 per generated image
What’s in it for you?
Built by OpenAI, the same people behind ChatGPT, DALL-E 2 lets you create super realistic images based on your prompts. The better the prompts, the better the images that you get as results. Unlike Canva, you have to pay for every image that you create in this tool.
#13 Descript
💸 Price: free plan is available; paid plans start at $12 per month
What’s in it for you?
Ever wanted to edit videos but didn’t have the hours of time for learning and training? With Descript, you can do all forms of video editing just by giving AI the basic prompts. Add titles and captions, transitions, shapes, and animations, just by typing in a prompt.
#14 Vrew
💸 Price: free plan is available; paid plans start at $5.58 per month
What’s in it for you?
Do you have an amazing video but want to make it prettier before posting? Vrew can help. Using AI, assign tasks to Vrew to transform your videos. Add captions, generate subtitles, cut, copy and paste video sections, and much more.
#15 DeepBrain
💸 Price: starts at $30 per month
What’s in it for you?
This AI video generator lets you type out instructions and get a finished video as a result. If you need a new video with a spokesperson, just head to DeepBrain. Pick an avatar, choose their voice, add a script, and the tool will do its magic. While it’s not a replacement for a video recording of a real person, it comes really close.
In Prowly, you can embed visuals directly into press releases to make them interactive and leave a good impression on journalists and readers.
AI: content marketing & SEO
If you want to create the kind of content that ranks but don’t have the time for writing, these are the tools that can help you out.
#16 ContentShake
💸 Price: two options available: free version and paid version, for $60 per month
What’s in it for you?
Are you a fan of Semrush but want to create amazing and not just get keyword and content insights?
With ContentShake, you can create fully optimized SEO content that provides value. Just type out your desired keyword, and ContentShake will tell you what to write about and which topics are trending. You’ll get a finished result you can publish to WordPress with just one click.
#17 Surfer SEO
💸 Price: starts at $29 for one credit
What’s in it for you?
Surfer SEO is a content optimization tool that helps content and SEO specialists write content that ranks. The main aspect of the tool is the Content Editor, where you can write and add keywords. But if you don’t feel like writing, just use Surfer AI instead. Choose your keyword, push a button, and get fully optimized content.
#18 Frase
💸 Price: starts at $12.66 per month
What’s in it for you?
Just like Surfer, Frase is primarily a tool for content optimization. Enter a keyword and Frase gives you suggestions on which keywords to use and how many times. But also like Surfer, you can use Frase to write fully optimized articles from start to finish.
#19 Keyword Insights
💸 Price: starts at $1 for 6,000 keyword credits
What’s in it for you?
Get all your content planned and written, from soup to nuts. Keyword Insights uses AI to find keywords, group them into clusters, and then help you create outlines for your content. You can then write it yourself or simply use the AI writer in Keyword Insights to deliver the finished product.
#20 Ocoya
💸 Price: starts at $15 per month
What’s in it for you?
Create all types of content in one place with Ocoya. You can use this tool for copywriting, optimized content, social media content, and much more. And unlike other tools, Ocoya lets you do both written and visual content so you have all your bases covered.
#21 Smartwriter
💸 Price: starts at $49 per month
What’s in it for you?
AI for marketing can be used for link building too. Smartwriter lets you analyze your target website, thoroughly read an article, and create a personalized cold outreach email based on the contents of the blog. This lets you do link building outreach at scale without the tedious writing part.
#22 Fliki
💸 Price: free plan is available; paid plans start at $21 per month
What’s in it for you?
If you’ve already done well with SEO for your blog, you might want to take a shot at YouTube SEO. Fliki allows you to create videos from scratch by giving prompts to the tool. Give it the basic information to cover, the voice and style, and Fliki creates a video that is ready to upload.
AI writing assistants
Perhaps all you want to do is use AI for writing and then use that content elsewhere. Here are our top suggestions
#23 Jasper
💸 Price: there is a free trial; paid plans start at $39
What’s in it for you?
Whatever you need to be written, Jasper has your back. You can choose from a variety of content types, styles, brand tones of voice, and more. Set up Jasper for your ideal type of content and let it do its magic. There is also Jasper API and plenty of integrations to help you use it alongside your everyday tools.
#24 LanguageTool
💸 Price: free plan is available; paid plans start at $16 per month
What’s in it for you?
The name says it all. Similar to some other entries in this part of the list, LanguageTool allows you to paste the text inside the tool. Then it automatically makes fixes using AI, so that your text is grammatically correct and easier to read.
#25 Grammarly
💸 Price: free plan is available; paid plans start at $12 per month
What’s in it for you?
Known for its grammar editing features, Grammarly recently launched an AI tool to help anyone who gets stuck with content. Tell Grammarly what you need to write, in which tone, style, and voice, and it just delivers. And since it’s Grammarly, it shoud be free of errors and plagiarism.
#26 Hemingway App (Beta)
💸 Price: free
What’s in it for you?
Hemingway is a popular writing app that analyzes your content and gives you input on the reading grade and the complexity of the content. In the original version of the tool, you get suggestions on what to fix, but AI goes one step further. Upload your text and Hemingway immediately paraphrases it and makes it easier to read and understand.
AI: email marketing tools
#27 Brevo
💸 Price: free plan is available; paid plans start at $25 per month
What’s in it for you?
Brevo is a popular email marketing tool that lets you automate your campaigns. Brevo founders know that coming up with subject lines is tough and at the same time, they are crucial for your campaign’s success. Simply click on a button and Brevo generates subject lines for you.
P. We have also prepared a list of media list-building tools for PR professionals.
#28 Mailerlite
💸 Price: free plan is available; paid plans start at $9 per month
What’s in it for you?
Make your email marketing campaigns more successful by using AI to create your subject lines and email body content. Mailerlite can adjust to your tone of voice and help you create emails that don’t feel like cold emails.
#29 Warmer
💸 Price: free plan only
What’s in it for you?
Personalization is one of the biggest struggles for cold emails. With Warmer, you can copy emails into the tool and Warmer will make them more personalized. Choose the objective of your email, enter the recipient’s details (LinkedIn or website), and watch as your emails get personalized.
However, if you’re pitching journalists, you might prefer to use a PR tool for it. Prowly’s AI Pitch Generator helps you craft a perfect email and suggests titles that would make journalists open a message and publish your press release.
AI: presentation slides generators
Creating presentations can be a chore. Luckily, these tools can do the hard work for you.
#30 Dectopus
💸 Price: starts at $9.99 per month
What’s in it for you?
Tired of boring presentations? Or just a lack of ideas for your presentations? Dectopus lets you just type the topic of your presentations, and it handles everything else. The slides, the design, the content, and everything else. And just like that, you’re ready to present.
#31 SlidesGo
💸 Price: starts at 11.99EUR per month
What’s in it for you?
SlidesGo is primarily a tool for free Google Slides themes and templates, but they have an AI slides generator too. Simply follow the instructions: give SlidesGo a topic, select your style and design, make some edits and you should have a ready-made presentation in moments.
Ready to keep up with AI for public relations? Grab a free trial of Prowly today!
Disclaimer: AI tools limitations
Although they have their benefits, even the best AI tools have their limitations.
⛔️ First off, no Ai tool will ever be as creative as a human creating content.
⛔️ The second, bigger concern is data privacy. Each piece of data you give to AI tools is no longer private. AI language learning models use data to learn, which means your data too. In other words, it would be smart not to give any sensitive information to any AI powered tools. We’ve talked more on this topic before.
When creating any content with an AI tool, make sure to personalize it and investigate how the tool treats your data.
Conclusion
There is no shortage of amazing AI marketing tools, no matter what type of marketing activity you’re undertaking. Choose well and you can speed up your workflow and increase your creativity.
If you’re not sure which one to start with – choose Prowly! It is the best AI tool for public relations professionals, making sure your next press release is done in minutes and not hours.
