AI in Public Relations

Dig Deeper Using Audience Analytics and AI Keyword Search
 ∙ 5 min read

Dig Deeper Using Audience Analytics and AI Keyword Search

Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
a flat lay 2D illustration on a purple - orange background: a huge pencil drawing on the piece of paper with the ChatGPTlogo, envelopes, light bulb, charts, and paper plane flying all over the place in chaos
 ∙ 13 min read

Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples

Kamila Hanson ∙ 28 May 2024
Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, writing press releases of complex narratives with different story angles might take a day or even more. Whether you love or hate AI (and the buzz around it), it’s here to stay.  The beauty of […]
AI is Changing Communication in PR: Benefits and Risks
 ∙ 12 min read

AI in Public Relations: the Benefits and Risks of Change

Nicholas Berryman ∙ 13 May 2024
Most PR professionals surveyed (67.8%) in The State of PR Technology 2023 already utilize AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So, let’s take a closer look at how PR professionals use AI. Artificial intelligence in the PR industry is already changing the landscape, both the good […]
an illustration of flying paper pieces, a robot arm, a human hand pushing a button and a pair of eyes on the dark blue cosmic-like background
 ∙ 12 min read

Top 22 AI Journalists and Reporters - The 2024 List

Dominika Kuras ∙ 7 May 2024
Isn't the year 2024 the year of artificial intelligence? Sure it is. In a time when technology plays a pivotal role in shaping our world, AI journalists are leading the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities, and we're here to assist the big names. […]
10 Best AI Tools for Public Relations in 2023
 ∙ 10 min read

10 Best AI Tools for Public Relations in 2024

Mile Zivkovic ∙ 25 Apr 2024
The implementation of AI in Public Relations brings numerous benefits. According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work. PR specialists are already using AI for tasks such as: Idea Generation Press Release Creation PR Research PR Reporting PR Monitoring Despite the potential risks of these tools, such as accuracy […]
Best ChatGPT Prompts for Public Relations
 ∙ 12 min read

Best ChatGPT Prompts for Public Relations

Natalia Koltunova ∙ 25 Apr 2024
ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […]
ChatGPT for PR
 ∙ 11 min read

The Impact of ChatGPT on PR: Our Tests & Outlook

Gina Nowicki ∙ 17 Apr 2024
It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […]
an illustration of a word AI connected with various icons which symbolize AI marketing tools
 ∙ 17 min read

Top 30+ AI Marketing Tools in 2023

Mile Zivkovic ∙ 17 Apr 2024
If you're like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get.  Help is coming in AI tools - promising to cut workloads and make marketers more efficient, organized, […]
Introducing AI Assistant
 ∙ 6 min read

Introducing AI Assistant - the work buddy every PR practitioner needs

Kamila Hanson ∙ 3 Apr 2024
We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […]
An illustration on the blue background: a laptop with devil horns, a brain on the screen and some random icons
 ∙ 10 min read

How to Introduce an Ethical AI PR Agency Framework

Gina Nowicki ∙ 17 Nov 2023
At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […]
a flat lay illustration of a pipe in which a long list is sent and a pair of eyes watching it
 ∙ 12 min read

AI Press Release Generator: How to Use It for the Best Results

Kamila Hanson ∙ 9 Nov 2023
Find out how to maximize AI technology's potential in the ever-evolving public relations landscape. Having a new tool in your stack is great, but do you know which features to prioritize and where to focus? Let's dive deeper into how to use AI to write press releases effectively. Read on to discover: What is an […]
A copy of the State of PR Technology 2023 report
 ∙ 8 min read

AI Insights from The State of PR Technology 2023 Report

Nicholas Berryman ∙ 19 Jul 2023
The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […]