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Prowly Trademarks and Brand Usage Policy

This document (the `Policy`) sets the conditions under which you may use the registered and unregistered trademarks, service marks, logotypes, trade dress, trade names, product names, images, and slogans (collectively, the `Marks`), which belong toProwly.com Sp. z o.o. and its affiliates (`Prowly`, `we`), in promotional, advertising, instructional, or reference materials. We are happy when people use our Marks but you have to understand that Prowly`s Marks are valuable assets for us and we wish to make the rules of such use clear for everyone.

What is the Intent of this Policy?

This Policy is intended to balance competing interests and provide clarity on what is acceptable practice for the Marks use. On the one hand, we need to ensure that the Prowly`s Marks are and remain reliable indicators of the quality, safety and reliability that customers expect from our official offerings. Prowly highly values the trust of its customers, potential customers, vendors and partners, and we protect our trademark rights to ensure those expectations can be met now and in the future. On the other hand, we would like to ensure that our customers, potential customers, partners, authorized resellers, vendors and the public at large have the freedom to use Prowly`s Marks in ways that are reasonable and unlikely to create confusion and have guidance on those uses that we consider acceptable.

The Policy applies to all uses of Prowly`s Marks and is in addition to the terms of any other permission we may have granted you regarding use of our Marks, unless otherwise specifically stated in the written consent to such use signed by Prowly.

Except for the limited rights to use as expressly permitted under this Policy, no other rights of any kind are granted hereunder, by implication or otherwise. If you wish to use any of Prowly`s Marks in a manner that is not expressly permitted by this Policy, or otherwise permitted by a legal exception such as fair use, please contact us at trademarks@semrush.com. We will be happy to consider your request. No matter how your use is authorized, any goodwill generated by use of the Marks shall inure solely to the benefit of Prowly.

Prowly may review this Policy from time to time and update its provisions. Please consult this Policy regularly and keep pace.

What are the Prowly Marks?

The Prowly Marks include any and all registered and unregistered trademarks or service marks owned or used by Prowly, including logos, logotypes, trade dress, trade names, product names, images, slogans. Please remember that registration of the Prowly`s Marks is not always necessary for ownership and Prowly has rights in its Marks regardless of its registration status.

To know more about Prowly’s registered Marks around the world, please check the WIPO Global Brand Database or contact us at trademarks@semrush.com to receive an answer to your question about Prowly’s rights in its Marks.

General Principles of Use for Prowly Marks

The following general requirements apply to all users of the Prowly Marks.

No use without permission. You may not use Prowly Marks unless specifically permitted under this Policy, or pursuant to Prowly’s written consent, including the following use:

  • in the name of your business, product, service, app, or other offering;
  • in domain names and social media accounts and communities names, because consumers who see those are likely to assume that they are official Prowly services and accounts;
  • on promotional merchandise that you are selling or distributing (e.g., t-shirts, travel mugs, etc.);
  • in any advertising (creative, digital, social, PPC or otherwise);
  • in any metatags or any other "hidden text" utilizing any Prowly Marks.

Use the full and exact Marks. Prowly`s Marks should always be used in their full, exact, most-up-to-date form and color. You may not alter, animate or distort the Marks or combine them with your own trademarks or any other symbols, words, images or designs, or incorporate them into a tagline or slogan, change the color, font, proportions, or any other aspect of our graphic Marks. Do not use old versions of our Marks.

  • Approved artwork for actual Marks of Prowly can be found on the official web pages of the relevant Prowly products or in brand books of Prowly which we can make available;
  • If you do not find necessary Marks at the link above, or you are not sure, please contact us at trademarks@semrush.com.

Highlight use of the registered Marks and give credits to our Marks.

  • While not mandatory, but we would appreciate if you mention Prowly`s registered trademarks and service marks with accompanied by a «TM» symbol (“™”), to indicate that it is a trademark; you may also use the «R in a circle» symbol (“®”), if the Mark in question in a registered Mark. If you are not sure, using the «TM» symbol (“™”) is fine. Do not use the «R in a circle» symbol (“®”) Mark on any Marks that are not registered in the jurisdiction of use.
  • We would also appreciate it if the first or most prominent mention of Prowly Marks is set apart from surrounding text, either by capitalizing, italicizing, bolding, or underlining it.

No Place for Misleading.

  • Any use you make of Prowly Marks must not confuse consumers, and the Prowly Marks must not be used in any manner that is false or misleading. So, for example, you may not use Prowly Marks in a manner that falsely implies an endorsement or sponsorship, partnership by, or an affiliation with, Prowly if no such relationship exists. You may not use Prowly Marks in a manner that may diminish, harm, or otherwise damage the reputation of Prowly or the goodwill associated with the Prowly Marks.
  • You may not use a trademark, domain name, or logos that imitates or could be confused with our Marks or falsely suggests affiliation with us.

Respect our Marks. You may not overlap our Marks with shapes or photos. Do not associate our Marks with any vulgar, obscene, indecent or unlawful materials.

Specific Requirements and Limitations for Use of the Prowly Marks

Publications, seminars and conferences use guidelines. You may use the Marks in the title or description of publications, seminars, and conferences if:

  • the Marks are directly related to a specific Prowly product or service that is referenced in the publication, seminar or conference;
  • you express your experiences, recommendations, comments about Prowly products and services. In this case, please express that these opinions are your own, use generic terms to accompany the Prowly Mark, such as «service», «tool», «product» etc. to help people understand what you are talking about;
  • you use screenshots of Prowly product pages, but do not alter the screenshot except to resize it, do not use portions of screenshots, do not include screenshots in your product or user interface, do not use screenshots that contain third-party content, and do not use screenshots that contain an image or name of an identifiable individual or any other personal data.

You may not use the Marks:

  • as the leading word or most prominent element in your publication, seminar, or conference title without our specific written consent;
  • more prominently than your product or service name (e.g., in a larger typeface or higher on the page);
  • in a way that could damage Prowly`s reputation or goodwill. For example, you cannot use our Marks in any manner that disparages Prowly or our products or services or portrays Prowly in a false, competitively adverse or poor light.

If you include a trademark footnote in your materials to give notice of ownership of your trademarks or third-party trademarks, you must add the following wording to your trademark footnote: «All other trademarks are the property of their respective owners».

Partners and vendors. You may not use the Marks to identify us as your partner or client unless we provide you a written consent specifying what Marks you can use and how you can use them. For example, if Prowly is your client, and the contract between is silent regarding your use of our Marks, it does not mean you can use our Marks, it means that you should request permission in writing from us.

Other Provisions

By using ours Marks, in whole or in part, you are acknowledging that Prowly is the sole owner of the Marks and promising that you will not interfere with Prowly`s rights in the Marks, including challenging the Marks` use, or registering or attempting to register the Marks, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into dispute any of Prowly`s Marks.

By using our Marks, you agree that Prowly is the sole owner of the Marks and all associated goodwill. Prowly will be the sole beneficiary of any goodwill associated with your use of the Marks.

Prowly reserves all rights not expressly granted herein.

Prowly may revoke the permissions generally or as applied to your use, at any time at its sole discretion.

Reporting Abuse of the Marks

We appreciate your cooperation with Prowly in any legal action, at Prowly`s expense, to prevent or halt any unauthorized activity with respect to the use of the Marks. Please report any misuse of the Prowly`s Marks to trademarks@semrush.com, and provide us with as much information as you can about the use you think might be infringing. We will investigate the use, and if warranted, take appropriate action in our sole discretion.


If you would like to use the Prowly Marks in a manner that is not covered by this Policy, or if you have any questions regarding this Policy, please contact us at trademarks@semrush.com.