Muck Rack 2023 Pricing – How Much Does it Cost? [+ Alternatives]

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Muck Rack is a PR and communication software platform. Like other similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team.

Muck Rack’s features include: finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more.

Muck Rack - Prowly Magazine
Source: Muck Rack

So, why are you reading a blog post about Muck Rack pricing from Prowly, their competitor?

Unfortunately, it’s impossible to find Muck Rack pricing on their website. Based on research and user reviews, though, we managed to estimate the cost of Muck Rack.

Given that you’re Googling their pricing, you probably want to buy a powerful PR software platform without putting too much strain on your budget. Naturally, we wanted to help you find the answer to your question and also introduce ourselves as a smart alternative.

Ready when you are.

Muck Rack pricing

Unfortunately, Muck Rack doesn’t publically display their pricing plans. Upon visiting their pricing page, you will be asked to contact a Muck Rack representative for more details.

Based on our own data and third-party sources, we estimate Muck Rack to cost $10,000 per year on average.

Key takeaways:

  • For a 1-user subscription, expect to pay around $5,000 per year and up (excluding discounts).
  • The average price of a Muck Rack subscription is around $10,000 per year.
  • The most expensive Muck Rack plans can cost $25,000 per year—or more!
  • There are more affordable all-in-one PR tools available, like Prowly, which start at $258/month.

Pricing will mainly depend on the number of seats, with some users citing a different price for 1 user, 5, or unlimited seats. One person claims that every additional seat costs $1,500 per year.

Source: (2020)

How did we compile this data?

To figure out how much Muck Rack costs, we’ve gathered a list of pricing data from websites such as Reddit or Facebook groups for PR professionals.

This data may not be 100% correct, but it can be an accurate estimate of how much you can expect to pay.

Here is the full list:

UserReported pricing (yearly)DateSource

Compare Muck Rack to alternatives

If you’re keeping your options open, there are Muck Rack alternatives that offer the same features, such as media monitoring, media databases, PR outreach, and more.

ProviderPricingContract length# of contactsFree trial
Muck RackFrom $10,000/yr*Yearly only>300,000No
ProwlyFrom $258/moMonthly or yearly>1,000,000Yes (7 days)
MeltwaterFrom $6,000/yr*Yearly only>380,000No
CisionFrom $7,200/yr*Yearly only>1,400,000No
PropelFrom $9,000/yrYearly only>1,000,000No
Agility PRUndisclosedYearly only>1,000,000No
*Estimated pricing based on third-party-data and publically available reviews


Prowly starts from $258/mo and offers an all-in-one PR tool, an extensive media contacts database, and similar features to Muck Rack. Users can select monthly or yearly subscriptions or try the platform for free with a 7-day trial.

Prowly's Media Database


More expensive tools like Cision can cost over $10,000/year. These numbers are based on annual plans, so if you’re looking for a monthly subscription (which is most likely unavailable), expect to pay extra.

The difference between Muck Rack and its’ competitors can be found mainly in their pricing, media database quality, additional features, and customer support. We’ve covered a more in-depth Muck Rack vs Cision vs Prowly comparison in another post.

How does Muck Rack compare to Prowly?

The main difference is in the pricing plans – Prowly offers flexible pricing plans to suit any organization, no matter how big or small. Depending on the features you’re after, Prowly might actually be a better choice if you don’t want to spend too much on PR software.

Muck RackProwly
PricingFrom $10,000/yr*
From $258/mo
Easy free trial signupNoYes
Media database size>250 thousand>1 million
Press release creatorNoYes
Press release distributionYesYes
Online newsroomNoYes
Media monitoringYesYes
Mailing analyticsAdvancedAdvanced
SupportVery responsiveVery responsive

→ See full Muck Rack vs Prowly comparison