Muck Rack is a PR and communication software platform. Like other similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team.
Muck Rack’s features include: finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more.
So, why are you reading a blog post about Muck Rack pricing from Prowly, their competitor?
Unfortunately, Muck Rack pricing is impossible to find on their website. Based on research and user reviews, though, we estimated its cost.
Given that you’re Googling their pricing, you probably want to buy a powerful PR software platform without straining your budget. Naturally, we wanted to help you find the answer to your question and also introduce ourselves as a smart alternative.
Ready when you are.
Muck Rack pricing
Unfortunately, Muck Rack doesn’t publically display their pricing plans. Upon visiting their pricing page, you will be asked to contact a Muck Rack representative for more details.
Based on our own data and third-party sources, we estimate that Muck Rack costs an average of $10,000 per year.
Key takeaways:
- For a 1-user subscription, expect to pay around $5,000 per year and up (excluding discounts).
- The average price of a Muck Rack subscription is around $10,000 per year.
- The most expensive Muck Rack plans can cost $25,000 annually—or more!
- More affordable all-in-one PR tools, like Prowly, starting at $258/month, are available.
Pricing will mainly depend on the number of seats, with some users citing a different price for 1 user, 5, or unlimited seats. One person claims that every additional seat costs $1,500 per year.
How did we compile this data?
To figure out how much Muck Rack costs, we’ve gathered a list of pricing data from websites such as Reddit or Facebook groups for PR professionals.
This data may not be 100% correct, but it can accurately estimate how much you can expect to pay.
Here is the full list:
| User | Reported pricing (yearly) | Date | Source |
| 1 | $7,500 | 2021 | |
| 2 | $9,000 | 2021 | |
| 3 | $20,000 | 2021 | |
| 4 | $15,000 | 2021 | |
| 5 | $40,000 | 2021 | |
| 6 | $15,000 | 2022 | |
| 7 | $23,000 | 2020 | |
| 8 | $3,500 | 2021 | |
| 9 | $25,000 | 2022 | |
| 10 | $8,000 | 2022 | |
| 11 | $5,000 | 2022 | |
| 12 | $5,000 | 2022 | |
| 13 | $5,000 | 2022 | |
| 14 | $6,500 | 2022 | |
| 15 | $5,000 | 2022 | |
| 16 | $5,000 | 2022 |
Compare Muck Rack to alternatives
If you’re keeping your options open, there are Muck Rack alternatives that offer the same features, such as media monitoring, media databases, PR outreach, and more.
| Provider | Pricing | Contract length | # of contacts | Free trial |
| Muck Rack | From $10,000/yr* | Yearly only | >300,000 | No |
| Prowly | From $258/mo | Monthly or yearly | >1,000,000 | Yes (7 days) |
| Meltwater | From $6,000/yr* | Yearly only | >380,000 | No |
| Cision | From $7,200/yr* | Yearly only | >1,400,000 | No |
| Propel | From $9,000/yr | Yearly only | >1,000,000 | No |
| Agility PR | Undisclosed | Yearly only | >1,000,000 | No |
Prowly
Prowly starts from $258/mo and offers an all-in-one PR tool, an extensive media contacts database, and similar features to Muck Rack. Users can select monthly or yearly subscriptions or try the platform for free with a 7-day trial.
Cision
More expensive tools like Cision can cost over $10,000/year. These numbers are based on annual plans, so if you’re looking for a monthly subscription (which is most likely unavailable), expect to pay extra.
The difference between Muck Rack and its’ competitors can be found mainly in their pricing, media database quality, additional features, and customer support. We’ve covered a more in-depth Muck Rack vs Cision vs Prowly comparison in another post.
How does Muck Rack compare to Prowly?
The main difference is in the pricing plans – Prowly offers flexible pricing plans to suit any organization, no matter how big or small. Depending on the features you’re after, Prowly might actually be a better choice if you don’t want to spend too much on PR software.
| Muck Rack | Prowly | |
| Pricing | From $10,000/yr* | From $258/mo |
| Easy free trial signup | No | Yes |
| Media database size | >250 thousand | >1 million |
| Press release creator | No | Yes |
| Press release distribution | Yes | pitching, sending press release through email, following up |
| PR CRM | Yes | Yes |
| Online newsroom | No | Yes |
| Media monitoring | Yes | Yes |
| Email analytics | Standard | Advanced |
| Support | Very responsive | Very responsive |
