Muck Rack Pricing, Pros & Cons and Alternatives

Muck Rack is a public relations and communication software platform. Like other similar PR tools, it helps you do more effective public relations, in a simpler way and allowing you to collaborate with your team. Muck Rack’s features include: finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more.

So why are you reading a blog post about Muck Rack pricing from Prowly, their competitor? Well, by Googling their pricing we’re assuming you’re looking for a powerful PR software platform, but your budget is (unfortunately) limited. Naturally, we wanted to help you find the answer to your question and also introduce ourselves as a smart alternative. Sounds interesting? Read on!

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Muck Rack Pricing – How much does it cost?

Wondering how much a Muck Rack subscription costs? Unfortunately, Muck Rack doesn’t publically display their pricing plans on their website. Upon visiting their pricing page, you will be prompted to contact a Muck Rack representative for more details.

Pricing Overview

ProwlyMuck Rack
PricingFrom $179/moFrom $5000/yr*
Contract LengthMonthly or annuallyAnnually only
Free TrialYesUpon request
TrainingFreeFree

*Based on our own data, we estimate Muck Rack to cost around $5,000 per year. Prices will vary depending on the features you choose. PR tools similar to Muck Rack are priced from $4,000/year and up, with the average being also around $5,000/year. More expensive tools like Cision can cost over $10,000/year. These numbers are based on annual plans, so if you’re looking for a monthly subscription (and if they are an option), expect to cough up another 10-15%.

Prowly PR Software, which offers an extensive media contacts database and similar features as Muck Rack, starts from $210/mo ($179/mo if purchased annually). If you already have your own media list, it’s possible to buy just the core features plan that costs $115/mo ($98/mo if purchased annually).

Muck Rack Alternatives

If you’re keeping your options open, there are several alternative tools to Muck Rack that offer media monitoring, media contact databases, PR outreach, and more.

According to G2 and our research, here are the top Muck Rack alternatives:

The difference between Muck Rack and its’ competitors can be found mainly in their pricing, media database quality, additional features, and customer support. We’ve covered a more in-depth Muck Rack vs Cision vs Prowly comparison in another post.

All the above alternatives to Muck Rack offer a product demo by visiting their website. Additionally, Prowly offers a free 7-day trial, without having to talk to anyone from sales.

Pros and Cons of Muck Rack

Advantages of Muck Rack:

Based on user reviews from G2Crowd, we found the top 3 pros of Muck Rack to be:

  • The platform is easy to use and learn
  • There’s a large selection of media contacts, including journalists, influencers and bloggers
  • Support is professional and swift

Disadvantages of Muck Rack:

Based on user reviews from G2Crowd, we found the top 3 cons of Muck Rack to be:

  • Muck Rack’s pricing could be more budget-friendly for small businesses and freelancers
  • Despite users saying it’s easy to use, many others mentioned that the application could be more user-friendly and intuitive
  • Some journalist contact details are inaccurate and/or not up-to-date

How does Muck Rack compare to Prowly?

ProwlyMuck Rack
PricingFrom $179/mo
From $5,000/yr*
Easy free trial signupYesNo
Media database size>1 million>250 thousand
Press release creatorYesNo
Press release distributionYesYes
PR CRMYesYes
Online newsroomYesNo
Media monitoringNoYes
Mailing analyticsAdvancedAdvanced
SupportVery responsiveVery responsive