PR Measurement & Analytics

a flat lay 2D illustration on a yellow background with hands holding paper and some random charts, smiling and sad faces and speech bubbles that all shows brand sentiment
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How to Measure Brand Sentiment in PR - The 2024 Guide

Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
Best PR Reporting Tools
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The Best PR Reporting Tools Available To You Right Now

Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting tools that […]
Media Mentions Guide: How Track Media Mentions Effectively
 ∙ 7 min read

Media Mentions Guide: How to Track Media Mentions Effectively

Gina Nowicki ∙ 26 May 2024
A media mention is using a brand name or keyword you’re tracking. It can occur in various mediums, such as print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions must be consistently and accurately monitored to ensure the quality and effectiveness of PR work. […]
What are Brand Mentions and How Track and Analyze Them
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What Are Brand Mentions and How to Track & Analyze Them

Mile Zivkovic ∙ 24 May 2024
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
What's earned media?
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What Is Earned Media? Definition, Benefits, Campaign Examples

Zuzanna Dora ∙ 26 Apr 2024
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It's the kind of publicity you don't pay for directly, but it's invaluable in building credibility and boosting your brand's visibility. In this article, we delve into earned media meaning, the concept of […]
 ∙ 8 min read

How to Make Every Part of Your PR Content Strategy More Data-Driven

Tracy Vides ∙ 26 Apr 2024
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
a 2d illustration of purple chess figures on the coral pink background symbolizing a powerful social media strategy. Small, social media icons in the back in random places and hearts symbolizing liking the content
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How to Create a Powerful Social Listening Strategy for PR? (with Tips and Examples)

Dominika Kuras ∙ 26 Apr 2024
If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […]
an illustration on the light purple background; a flat lay of hands holding magnifying glasses, pointing on the charts and a heart, and a chart in the middle showing smiling and sad faces that symbolise sentiment analysis
 ∙ 12 min read

How to Use Sentiment Analysis in PR? The 2024 Guide

Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
PR Measurement - Prowly Magazine
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PR Measurement: Measuring PR Success Through KPI Evaluations

Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters.  For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth.  This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
Share of Voice in PR: How to Calculate Your Brand SOV
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Share of Voice in PR: How to Calculate Your Brand SOV

Gina Nowicki ∙ 17 Apr 2024
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements.  But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]
A bunch of icons on the orange background that reflect UVPM as a metric
 ∙ 12 min read

What is UVPM in PR? (UVPM metric alternatives)

Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
Measuring PR with Google Analytics
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How to Measure PR with Google Analytics

Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
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