PR Industry News & Trends

PR Collective by Prowly
 ∙ 3 min read

Find your PR Mates: Join PR Collective by Prowly

Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
What Stress Looks Like When You Work in PR
 ∙ 11 min read

What Stress Looks Like When You Work in PR (and How to Manage It)

Kamila Hanson ∙ 29 May 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […]
Kiosk with fashion magazines
 ∙ 8 min read

The Similarities and Differences Between US and UK PR

Gina Nowicki ∙ 13 May 2024
As a PR professional, I know there is plenty of good news about industry growth. The PR industry is doing very well in the global market: research firm Statista reports that its worldwide value now stands at $97 billion.  This growth may make you consider testing the waters in a new PR market. Since US […]
PR and content marketing
 ∙ 6 min read

Why PR Teams Should Take Their Cue from Content Marketing Experts

Beau Peters ∙ 26 Apr 2024
PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […]
US Presidential Elections 2024
 ∙ 7 min read

A Quick PR Guide to US Presidential Elections 2024

Kamila Hanson ∙ 11 Apr 2024
It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […]
15 Brand Story Examples Prowly
 ∙ 12 min read

15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)

Dominika Kuras ∙ 4 Apr 2024
Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next? Next is your […]
Top PR Trends and Predictions for 2024
 ∙ 14 min read

Top PR Trends and Predictions for 2024

Kamila Hanson ∙ 3 Apr 2024
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there's a growing need for even more meticulous personalization. However, […]
PR Episodes 2024
,  ∙ 8 min read

PR Episodes 2024: The Prowly Event You Don’t Want to Miss

Dominika Kuras ∙ 11 Mar 2024
Camera, lights, action!  Prowly’s PR 2024 Episodes are here.  What’s ahead of us? PR episodes is an online event where you can listen to PR discussions with hot industry names. What is more, you can absorb their knowledge straight from the comfort of your own couch. About 97% of last year's event participants claim that […]
Prowly PR Episodes
 ∙ 8 min read

PR Episodes 2023: Prowly’s Must-See Event

Nicholas Berryman ∙ 21 Feb 2024
PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […]
Two children watching tv with the PR Episodes logo by Prowly. A sticker saying "takeaways"
,  ∙ 6 min read

PR Episodes 2023: Our Biggest Takeaways from PR Experts

Gina Nowicki ∙ 21 Feb 2024
Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days.   We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […]
 ∙ 6 min read

Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group

Aleksandra Dyl ∙ 14 Feb 2024
It’s Friday again, meaning two amazing things - the weekend is lurking right around the corner and the new #PRChat is here! So take five, grab a cup of hot coffee and dive into an interview with Jim James - PR Counsel & entrepreneur who has amassed over 25 years of experience living in Singapore […]
 ∙ 9 min read

What Is Modern Public Relations? 15 Definitions From Experienced PR Practitioners

Edyta Kowal ∙ 30 Jan 2024
Every organization, no matter how large or small, ultimately depends on its reputation for survival and success. What does it mean today to experienced PR practitioners? We asked: Danielle Hibbert (Clearbox), Stephen Waddington (Ketchum), Charlie de Mierre (Porter Novelli London), Vlad Shvets (Fogger), Grzegorz Szczepański (Hill+Knowlton Strategies Poland), Filip Kochan (World Bank), and others.
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