Edyta Kowal, Author at Prowly Magazine

on 6 Jul 2017

Today, in the „everyone is a publisher” era, the playing field has changed dramatically. Cold emails sent out to as many journalists as possible are no longer effective. Offering them lunch could be helpful, but — unfortunately — not scalable.

Trends

PR Measurement: to AVE or Not to AVE?

Edyta Kowal

on 14 Jun 2017

To AVE or not to AVE? I know some PR pros for whom it might be some kind of an existential dilemma. They really enjoy creating all those Excel charts at the end of the month to show their clients...

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Content Is Still The King, But Distribution Is Your Precious Queen

Edyta Kowal

on 23 May 2017

So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes.

How To

Content Marketing – Your Weapon to Fight Against the Crisis

Edyta Kowal

on 10 May 2017

Content Marketing – Your Weapon to Fight Against the Crisis Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact

How To

Why Exclusive Content Means So Much to PR Pros & Journalists

Edyta Kowal

on 24 Apr 2017

Why Exclusive Content Means So Much to PR Pros & Journalists Content is like everything in life—all that is available straight away and to everyone has a poorer power to attract than the things that are offered exclusively to you. Almost everyone is fighting over products that are in short supply. This is just how we

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Don’t do media relations. Do inbound relations instead and let your audience find you

Edyta Kowal

on 27 Mar 2017

Today you can and should be your own media company. Forget user databases built with great effort. With Prowly’s new Brand Journal equipped with lead forms, journalists will rush to subscribe to your mailing list.

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Wolves Summit 2017 and networking—time to go out on a hunt

Edyta Kowal

on 23 Mar 2017

So you just came up with a great new business idea and you’re hungry for success? Are you interested in new technologies, sales, and marketing? At Wolves Summit you’ll be able to meet people who can contribute to the success of your business, invest in it, or become a part of it.

Trends

Top Influential Female Marketing Technologists Share Their Insights On Martech

Edyta Kowal

on 8 Mar 2017

When it comes to business, sex doesn’t matter. Passion does. And skills. These most influential female marketing technologists talking with us on MarTech prove that...

How To

Social Media, Buzz Marketing & PR: Which Tools Should You Use?

Edyta Kowal

on 20 Feb 2017

Every day, millions of people share photos, videos or other content online. In only a minute, we generate 204 million emails, over 3 million FB posts and 4 million Google searches. In such an environment, how should you effectively engage, promote and measure?

How To

Avoid These Content Marketing Sins

Edyta Kowal

on 16 Feb 2017

Perhaps the mistakes that we’ve listed here won’t completely kill your chances of career success or banish you from the industry… but avoid them like the plague, because content marketing is one of the most rapidly developing trends. And your competition never sleeps.

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