Prowly, Author at Prowly Magazine

on 26 Jan 2017

Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes...

Prowly Journal Trends

D-RAFT Corporate Demo Day: Startups Entering The Machine Learning Era

Prowly

on 26 Sep 2016

Computers that see and listen, think and predict are already making a difference across industries. Artificial intelligence can automate processes, reduce costs and improve customer experience. Corporations need to leverage those machine learning technologies or risk being replaced by ‘smarter disruptors.’

Case Study

Success Story: How Allegro Implemented Brand Journalism Into Their PR Strategy

Prowly

on 24 Aug 2016

"As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate" -

How To

Crisis First Aid – Communications Manual

Prowly

on 19 Jul 2016

This guide is designed to help your company develop a customized communications plan that will prepare you for the wide range of emergencies that may occur in an organization. Don't wait until it's too late to write a crisis communications manual!

How To

When to Send Out Press Releases

Prowly

on 15 Jul 2016

We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over 22 percent.

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How To

Top 5 Tools to Organize Events

Prowly

on 14 Jul 2016

Organizing an event, especially for the first time, may be confusing. You need to manage the venue, logistics, attendees, speakers and the schedule. If you want to make sure your event is planned to a tee, there are plenty of apps that will help you handle it all and still leave you some spare time

How To

Things PR Pros Should Do and What They Must Stop Doing

Prowly

on 12 Jul 2016

It may seem that in the Digital Era being a PR pro should be a piece of cake. Sending press releases was never this easy, and if PR specialists have any doubts, they can get the knowledge from other pros – the Internet is full of useful articles and advice.

How To

The Press Release – How to Impress a Journalist in Just 3 Seconds

Prowly

on 28 Jun 2016

Writing a press release may be tricky. If it’s well written, it can create a buzz around your company, but if it’s not – it will most likely stay unnoticed. In order for the first thing to happen, it is necessary to understand its structure and follow a simple set of rules.

How To

What is a Press Release?

Prowly

on 23 Jun 2016

Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.

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