Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes…
Manzer Communications, a tech marketing and PR agency based in Austin, Texas, has given us an early look at its latest white paper, “How to run a successful social media campaign,” so that we can do a brief review for our readers.
Computers that see and listen, think and predict are already making a difference across industries. Artificial intelligence can automate processes, reduce costs and improve customer experience. Corporations need to leverage those machine learning technologies or risk being replaced by ‘smarter disruptors.’
“As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate” –
This guide is designed to help your company develop a customized communications plan that will prepare you for the wide range of emergencies that may occur in an organization. Don’t wait until it’s too late to write a crisis communications manual!
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over 22 percent.
If you want to make sure your event is planned to a tee, there are plenty of apps that will help you handle it all and still leave you some spare time to come up with out-of-the-box VIP attractions or other creative additions/extras.
It may seem that in the Digital Era being a PR pro should be a piece of cake. Sending press releases was never this easy, and if PR specialists have any doubts, they can get the knowledge from other pros – the Internet is full of useful articles and advice.
Writing a press release may be tricky. If it’s well written, it can create a buzz around your company, but if it’s not – it will most likely stay unnoticed. In order for the first thing to happen, it is necessary to understand its structure and follow a simple set of rules.
Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.
We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.