Is there such a thing as a perfect new hire press release template?
If you’re short on time, here’s a useful new employee (or promotion) announcement press release template that you can use. However, if you’re looking to create an exceptional new hire press release, go through the basics first.
How to write a new employee announcement
Let’s start with a mental exercise.
Here are two types of headlines: “A new PR Pro in The Company” and “John Smith joins The Company.”
In the first case, you get the impression that the person is “one of many.” The second headline suggests that the employee will strengthen the team because his/her name was announced in the headline.
Think about it. Which of these two new hire examples has got you curious, who is it?
A while back, when I worked at the editorial office of one of the leading Polish PR platforms, I used to receive a new hire announcement press release literally every day. These type of stories had their own section in our daily newsletter.
Today, I still like to follow announcements on staff changes. They show the dynamics of the job market. I often think to myself, “This person started here and now he/she’s here.” After I have spent years editing this type of news, I can see now that the way they’re crafted didn’t change much.
Someone may even come to think that a big name or a famous brand is a good enough recipe for a successful personnel change announcement. And though it is true, I know cases when the author missed this communication opportunity and presented the name of the new person… only in the second paragraph, following a rather lengthy description of the brand itself.
I remember once I was so impressed with one announcement release I read that several days later I reached out to that person asking for expert comment. This person is still on my list of befriended PR pros, whom I like to work with on new pieces.
But, let’s get back to writing new hire press releases.
Make sure your new employee (or promotion) announcement press release answers the following questions:
- Who is the new employee (or person being promoted)?
- What will be his/her function in the company?
- What was his/her previous job/position?
- How many years of experience does he/she have?
- Who did she replace in this position (or is it a newly created function)?
- (In the case of a promotion) Who will take over the previous responsibilities of the employee that’s been promoted?
Use an interactive press release format to spread the word about your new hire announcement
Once you’ve got all the details down about your new staff, it’s worth sharing your news in a way that’ll improve your chances of the media publishing and talking about your story.
Digital, visual press releases are a great way to do this.
Although journalists may be a bit hesitant in the beginning, your news will definitely stick in their memory. Unlike traditional press releases, a digital press release is easy to copy, easy to download, and difficult not to notice.
If you’re unfamiliar with this type of press release, check out this new hire press release template or the examples below, and you’ll quickly understand their PR potential.
Get more personal – additional questions you can ask your new hire
You can also try writing a different kind of new hire press release, which apart from the standard details, gives you the opportunity to add some extra personal background information: what this person specializes in, what he/she likes to do every day, what his/her interests are.
A seemingly insignificant description inspired me to write a lifestyle piece on how PR pros spend their time after work.
I recommend avoiding descriptions such as, “He/she prefers her coffee white, enjoys Scandinavian literature, and films by Almodóvar, Altman, and Allen. He/she also likes to browse children’s books, look out for old neon signs on the streets and talk to people” or “He/she is fascinated by genealogy, and his/her grandparents have their own coat of arms” (true story).
It’s a sure-fire way of getting your message thrown into the category of meme stories which “made a journalist’s day,” by making the journalist the only person who laughs.
Have headshots and creative photos handy for your new hire press release
Including them in your new employee announcement press release is an absolute MUST, though it is not so obvious for everyone.
It happened to me once that I received a press release announcing three new hires at a company where none of the photos attached were signed. The news was to be published ASAP, as it was about a big brand, so I had to compare the photos they sent me with the photos of these people on LinkedIn.
Finally, on a number of occasions, I received press releases with an attached selfie (taken in a bathroom), but nothing beats a photo of a recognized specialist of a large institution who chose to attach a photo of herself wearing a head wreath. Definitely not the best press release example right there.
Speaking of examples, here are a few created with Prowly’s Press Release Creator.
New hire press release examples
New team member press release example
A press release example featuring a new employee joining a company. Note the clearly visible name of the new hire in the headline.
Multiple new hire announcement press release example
If you’re hiring many new employees (that aren’t upper-management or of similar importance) at one time, you can include all of them in a single press release.
Employee promotion announcement press release example
Two crucial things you need to include in an employee promotion press release: who’s getting promoted and what position are they getting promoted to?