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Matija Martek

Matija Martek

Matija Martek is a part of PR&Marketing team in Mediatoolkit - online media monitoring and analytics tool. While not preaching on the importance of proper PR measurements, he mostly boulders and collects gadgets.

Public Relations | 7 min July 23, 2018

PR Automation: Will Robots Replace PR People?

Matija Martek

Scientists from Oxford University have recently published a research paper in which they examined how susceptible jobs are to computerization. According to their research, PR specialists have an 18% chance of being replaced by computers in the next 20 years.

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