PR Tools & Software ∙ 10 min read
Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2023
Prowly ∙ 11 Dec 2023
You know that old line about having “the right tool for the job”, right? Well, it doesn’t just apply to fixing a leaky faucet or DIY projects. PR pros also have their favorite go-to tools for helping with various aspects of their jobs. This “PR tech stack” helps them to optimize the way they work […]
PR Tools & Software ∙ 2 min read
#PRtalk: Tool Vendors on Automation, Tools and Workflow
Prowly ∙ 11 Dec 2023
Prowly, AirPR Analyst, Lissted, MyNewsdesk, Traackr, Iris, Lissted or Coveragebook.com - if you have any questions about these tools, you can't miss it.
Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 11 Dec 2023
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
PR Tools & Software ∙ 7 min read
7 Press Room Software Providers to Consider for News Publishing
Prowly ∙ 24 Nov 2023
The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]
PR Tools & Software ∙ 7 min read
How to Use Prowly PR Software for Political Campaign Management
Prowly ∙ 24 Nov 2023
Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […]
Media Monitoring ∙ 9 min read
5 Steps to Turn Unlinked PR Mentions Into Links
Gaurav Belani ∙ 24 Nov 2023
Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Check this unlinked brand mention for Starbucks, […]
PR Tools & Software ∙ 6 min read
6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews)
Gina Nowicki ∙ 16 Nov 2023
Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. Is it the solution you’re looking for, too? In this article, you’ll learn: What is Prowly and how does it work? The top 6 reasons why PR pros choose it (with Prowly reviews) Let’s start with […]
PR Tools & Software ∙ 4 min read
Eight Reasons Why Your PR Should Avoid PR Software at All Cost!
Rafal Salak ∙ 11 Nov 2022
Some say new technologies have changed the way the PR industry works. Social media, smartphones, mobile apps and instant communication, they all influence people’s daily routines. Some even say there’s also a wide range of tools built for you – agency and corporate PR experts – to support you in your everyday media relations struggle! Nonsense! Just take a look at these eight reasons why you should steer clear of any fancy software.
PR Tools & Software ∙ 10 min read
Buying PR Software: How to Choose the Best One for Your Needs
Gina Nowicki ∙ 8 Aug 2022
Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let's take a guess […]
PR Tools & Software ∙ 11 min read
PR Software Benefits: What is PR Software & Why Should You Care
Prowly ∙ 5 Apr 2022
We live in a “There’s an app for that” world, where simple tech solutions for everything are within easy reach. You probably use one to track the number of steps you take every day, monitor how well you sleep at night, help you stick to a diet plan or any number of other things. These […]
PR Tools & Software ∙ 8 min read
The Definitive PR Email Glossary - Terms You Need To Know
Dominik Głowacki ∙ 10 Nov 2021
Guide yourself through the world of confusing email terms, acronyms, and names in our ultimate glossary. With common nomenclature explained, writing and optimizing PR pitches will be a snap!
PR Tools & Software ∙ 2 min read
#PRtalk: Automation Works in Workflow, But Fails in Relations - PR Tools Vendors About Modern PR Business
Prowly ∙ 28 Sep 2021
#PRtalk about modern PR business is behind us. Is press release already dead? How can we replace it? How do we breakdown the business of Public Relations and what modern PR business means? Where does PR automation work, and where does it fail? What PR trends should we watch out for in 2016?
