PR Strategy & Planning ∙ 7 min read
What is Reactive PR and How Does it Compare to Proactive PR?
Mile Zivkovic ∙ 16 Apr 2025
If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR, crashes happen every day, and the way you react to them makes a difference […]
PR Strategy & Planning ∙ 12 min read
Brand Visibility: What It Is and How to Increase It
Mile Zivkovic ∙ 10 Apr 2025
In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the […]
PR Tools & Software ∙ 8 min read
Meltwater Pricing—How Much Does Meltwater Cost?
Mile Zivkovic ∙ 23 Mar 2025
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]
PR Crisis Management ∙ 24 min read
16 PR Crisis Management Examples You Need to See
Mile Zivkovic ∙ 14 Mar 2025
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Mar 2025
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
PR Strategy & Planning ∙ 13 min read
Brand Identity: Definition and How-to Guide
Mile Zivkovic ∙ 6 Mar 2025
When you see a big red truck with white letters, you know you're about to see a Coca-Cola ad. That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping […]
PR Measurement & Analytics ∙ 8 min read
Top Social Media Metrics to Track for PR Teams in 2025
Mile Zivkovic ∙ 6 Mar 2025
Running social media campaigns without tracking results is like participating in a race without a leader board. Sure, you might have fun, but what's the actual point? The problem with monitoring social media performance is that there is so much you can track that it's easy to do too little or too much. Analyzing social […]
PR Measurement & Analytics ∙ 9 min read
PR Evaluation: Top Metrics and Tools to Use in 2025
Mile Zivkovic ∙ 3 Mar 2025
You can't improve what you don't measure. And unfortunately for the world of public relations, a lot of the campaigns that PR pros do are considered nice to have rather than essential. The key reason? You're not evaluating the success of your PR efforts. And even when PR teams measure something, it's most often vanity […]
PR Measurement & Analytics ∙ 9 min read
Daily Media Monitoring—How to Stay Ahead of the News Cycle
Mile Zivkovic ∙ 3 Mar 2025
If marketing and PR are your bread and butter, you should always know what your target audience is saying about you. But even broader than that, what does the general public think about your brand and how are media outlets reporting on you? Checking in occasionally is just not an option, you need daily media […]
PR Strategy & Planning ∙ 10 min read
What is Brand Advocacy and Why Is It Important for PR?
Mile Zivkovic ∙ 28 Feb 2025
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. The key element? They promote the brand voluntarily. Today, we'll show you what brand advocacy is, why it matters for any business and how you can […]
PR Measurement & Analytics ∙ 8 min read
What are Press Release Analytics and How Do they Work?
Mile Zivkovic ∙ 28 Feb 2025
You can't improve what you don't measure. And when it comes to press releases, PR professionals all too often either don't track them at all or use outdated and irrelevant metrics. However, press release tracking is the only way you can improve your PR outreach efforts. Today, we show you everything you need to know […]
PR Measurement & Analytics ∙ 12 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 26 Feb 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
