PR Tools & Software ∙ 15 min read
30+ Best Media Measurement Tools for PR Pros in 2024
Mile Zivkovic ∙ 20 Jun 2024
Have you been diligently working on your client's PR campaigns but have no idea what your results are? Without valuable insights, you won't know what to do next, and it's hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Sentiment in PR - The 2024 Guide
Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
PR Strategy & Planning ∙ 12 min read
How to Create a Data-Driven PR Strategy in 2024
Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
PR Tools & Software ∙ 6 min read
2024 Vuelio Pricing - How Much is Vuelio?
Mile Zivkovic ∙ 18 Jun 2024
Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach. […]
PR Measurement & Analytics ∙ 10 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 24 May 2024
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Strategy & Planning ∙ 11 min read
14 Tips for Creating a Successful Earned Media Strategy
Mile Zivkovic ∙ 22 May 2024
What's better than good publicity? Getting good publicity for free when you haven't even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we're going to help you uncover some earned media ideas and provide tips for creating an […]
PR Tools & Software ∙ 7 min read
Roxhill 2024 Pricing — How Much Does it Cost? [+ Alternatives]
Mile Zivkovic ∙ 22 May 2024
If you’re looking for a PR tool and media database, quite a few are out there. Roxhill is among the most popular choices for UK businesses looking to build relationships with journalists. But you might be wondering — how much does Roxhill cost? Here is everything you wanted to know about Roxhill pricing. Short on […]
PR Tools & Software ∙ 7 min read
Prezly Pricing in 2024: How Much Does Prezly Cost?
Mile Zivkovic ∙ 21 May 2024
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we'll help you discover everything about […]
PR Tools & Software ∙ 16 min read
20 Best Outreach Tools for PR, Sales and Marketing - a 2024 List (w/ Features & Pricing)
Mile Zivkovic ∙ 16 May 2024
Did you know that 88% of people check their email multiple times per day? And despite that, you're still not getting in touch with the right people. The problem may lie in the kinds of tools you're (not) using and today we're going to help you with just that. Here are some tools that will […]
PR Strategy & Planning ∙ 16 min read
What is the PESO Model in PR? Definition & Examples
Mile Zivkovic ∙ 26 Apr 2024
The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym "PESO" stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […]
AI in Public Relations ∙ 10 min read
10 Best AI Tools for Public Relations in 2024
Mile Zivkovic ∙ 25 Apr 2024
The implementation of AI in Public Relations brings numerous benefits. According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work. PR specialists are already using AI for tasks such as: Idea Generation Press Release Creation PR Research PR Reporting PR Monitoring Despite the potential risks of these tools, such as accuracy […]
PR Outreach & Media Relations ∙ 13 min read
The Definitive Guide to Influencer PR in 2024
Mile Zivkovic ∙ 25 Apr 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […]
