UK Media Database Comparison – Pricing & Features

Editor’s note: This is a follow-up of our previous post: How to Choose the Best Media Database for PR

In this post, I’ve compiled a list of the most popular UK media databases (also called journalist databases), including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets.

Regardless of whether you’re UK-based and looking for national contacts or from outside the UK, these databases will help you prepare the right media list for your outreach.

UK Media Database Overview

At a glance, here’s how the top UK journalist databases compare with each other. Unfortunately, nearly every provider does not publicly provide their pricing or whether it’s possible to get a free trial—requiring you to speak with a sales representative.

ProviderPriceSubscription lengthFree trial or sample
ProwlyFrom £165/moYearly or monthlyFree 7-day trial w/ search access
GorkanaUndisclosed
(estimate below)
Yearly onlyUndisclosed
RoxhillUndisclosed
(estimate below)
Yearly onlyUpon request
ResponsesourceUndisclosedUndisclosedDemo only
PRmaxFrom £118/moYearly or monthlyUpon request
VuelioUndisclosed
(estimate below)
Yearly onlyUndisclosed
Muck RackUndisclosed
(estimate below)
Yearly or monthlyUndisclosed

Prowly 

Price: $210 (£165) per month or $2142 (£1680) per year
Contract length: Yearly or monthly
Free trial or sample: 7-day free trial with search access

Prowly is a media relations tool with its own media database, which includes approx. 40k media contacts in the UK and 1 million worldwide.

The media database is integrated with a PR CRM where it’s possible to create targeted media lists and an email distribution module to pitch contacts right from the app.

Prowly is the only media database provider in the UK that lets you create a free trial account and see which media contacts are available.

Also unlike most providers, it’s not necessary to sign up for a yearly contract; month-to-month, cancel anytime plans are available from £165/mo.

Recommended for: Freelancers or PR teams/agencies without massive budgets.

Gorkana (now as Cision)

Price: Undisclosed, estimated to start at £5000-7000 per year
Contract length: Yearly only
Free trial or sample: Undisclosed

Gorkana (now officially called Cision) is one of the most established PR tools & media databases in the UK market. On their website, they claim to be “The most accurate UK press contacts database”.

Gorkana lets you search by topic, recently published article headlines, sector, region, and many more to narrow down your search and find the right press contacts & media influencers.

Based on third-party sources, pricing is estimated to range from £5000 to £7000 per year, which roughly translates to approx. £ 400-600/mo.

Based on Gorkana’s website, the journalist database is estimated to have over 500k media contacts worldwide. It’s unknown if non-UK contacts are priced extra or included in the price.

Gorkana’s database close up. Source

Roxhill

Pricing: Undisclosed, estimated to start at £6000 per year
Contract length: Yearly only
Free trial or sample: Yes (granted after demo call)

Self-proclaimed to be the next-generation media database, Roxhill is a UK-based media intelligence tool launched by Gorkana’s founder, Alex Northcott.

Roxhill’s website emphasizes key features of it’s media database: powerful topic search, social search and monitoring, journalist requests and moves, press release distribution and PR analysis & media insight.

A free trial is available upon providing your contact details and getting in touch with a sales rep.

Roxhill claims to have pricing for different budgets, although pricing plans are undisclosed. Based on third-party sources plans are estimated to start at £6000 per year, with no monthly plans available.

Source

Vuelio

Price: Undisclosed, estimated to start at £3000-5000 + VAT per year
Contract length: Yearly only
Free trial or database sample: Undisclosed

Vuelio lets you quickly and easily find media contacts. Build custom lists based on topics of interest, industry, size of publication, geographical reach, social influence and many more.

Apart from the media database, you also get access to unlimited email distribution with full analytics and monitoring.

On Vuelio’s website, they claim themselves to be the PR industry’s most powerful media list, citing that “with access to more than one million influencers, outlets, and opportunities, we connect you with the people that matter”.

Pricing isn’t publicly available, but third-party sources claim that pricing starts at £3000-5000 + VAT per annum.

Source

ResponseSource

Pricing: Undisclosed
Contract length: Undisclosed
Free trial or database sample: Demo only

ResponseSource describes their database as having “the most comprehensive and accurate contact details for journalists, including background information and media opportunities”. 

Smart search features give access to see recent tweets and articles of press contacts, so you can see if anyone is currently covering your topic.

ResponseSource emphasizes the accuracy of their database and frequent updates to ensure up-to-date contact details.

Unfortunately, pricing and contract details are nowhere to be found on ResponseSource’s website or anywhere on Google. Expect to speak with a sales representative to get more details.

Source

PRMax

Pricing: Varies (see below for details)
Contract length: Yearly or monthly
Free trial or database sample: Yes (granted after demo call)

PRMax calls its media database the most accurate and comprehensive media information in the UK. On their Twitter profile: “The UK’s most cost-effective media database, full journalist contact details, and unlimited press release distribution”.

Apart from UK media contacts, PRmax also offers a worldwide database.

Pricing plans are flexible, yet somewhat complicated. PRMax offers yearly, monthly, and off-off plans with a varying amount of features. Prices start at £118 per month.

Global or European media contacts, as well as other add-ons, are priced separately. For more information, see PRmax’s pricing here: https://www.prmax.co.uk/pricing

Reviews of PRMax are hard to find, and the only one that appears on Google is extremely negative.

PRmax Press Office | prmax
Source

Conclusion

Choosing the right UK media database for your needs will vary based on things such as:

  • If you need contacts from just the UK or other regions as well
  • Your budget, especially if the database only offers yearly plans
  • The scale and accuracy of the media contacts available
  • Other features available with the database, such as being able to pitch contacts straight from the same tool

Here’s my advice—if you have the time, sign up for a demo call or trial for each provider and see which fits your needs best.

Otherwise, if you’re short on time, I recommend getting a free trial with Prowly and being able to see if the contacts & journalists they have are what you’re looking for.