Here’s the thing: One-platform thinking is simply outdated. Nowadays, plenty of relevant channels are used by brands to communicate with their audience, as well as the media. There is YouTube, Facebook, Instagram, and Twitter, all with individual brand channels. There are blogs, press releases, webpages…and a whole lot more.
Essentially, the role of a brand newsroom is to bring all these channels together and become a go-to place for all journalists, influencers, and anyone else who wants to know what your company has been up to.
In fact, a corporate newsroom adds a sense of legitimacy to your website, helps you control your own narrative, and manage your online reputation. That’s precisely why online press rooms are no longer a nice-to-have, but rather a must-have for effective digital PR & communications efforts.
How do the best online newsrooms look like, then?
- Best examples of online newsrooms
Best examples of online newsrooms
Take a look at website newsroom examples that stood out for us (or skip the best brand newsrooms entirely, and see how you can create yours).
Online newsroom example #1
Recognized as a leading voice in values and mission-aligned investing, Access Ventures is a private operating foundation that wants to change the way the world invests. To share their values and amplify their reach, they created a corporate newsroom that they now use to spread the word about their good work with financial journalists and potential investment partners.
It’s one of the best press page examples out there, mostly because it makes it really easy for the media to follow the news. Relevant press releases, downloadable press kit, and the follower/subscriber functionality that lets journalists subscribe to their newsroom website—it has everything that’s needed to build & foster relationships with the media.
Online newsroom example #2
Squarespace is an all-in-one content management system that makes it easier to create websites, register custom domain names, and analyze the performance of the site, among other things.
It shouldn’t come as a surprise that their press page is well-thought-out and easy to navigate, with separate tabs for media coverage, press releases, visuals, and brand guidelines. Because of its comprehensiveness, it’s definitely one of the best examples of online newsrooms.
Online newsroom example #3
MakoLab is a team of technology experts working on different projects in the digital transformation field. They’ve been successful in providing their clients with dedicated solutions to help them build relationships with their users, grow their businesses, and increase their market value.
The experts at MakoLab are no strangers to new technologies and digital platforms, which might be one of the reasons why they decided to create their newsroom website with a dedicated online press room tool (and they didn’t even have to involve their IT team to do so!).
Online newsroom example #4
Search for the best online press rooms and chances are, you’re quickly going to find Mapbox, a mapping and location cloud platform that provides “the building blocks”, like the SDKs and APIs, for developers and designers. Their newsroom website is, indeed, a great example of an online press room: it’s well-designed, detailed, and quite powerful.
Online newsroom example #5
Speaking of well-designed, very visual online newsroom examples—take a look at Ashley May, a fashion start-up based in Leeds, UK. Even though they’ve only just started, they already made sure to create a brand newsroom with everything a journalist might need to write about them: a press kit, press releases, an “About Us” section, social media streams, and links to the main page.
Online newsroom example #6
Impraise, a People Enablement Platform designed for HR teams that want to improve employee performance through a culture of feedback, goal management and regular check-ins, has another example of the best online newsrooms.
Every asset is downloadable and ready-to-use, which makes the job much easier for journalists. Even though there are no press releases displayed, the team at Impraise made sure to include relevant examples of past media coverage.
Online newsroom example #7
One look at their brand newsroom and you can easily guess what Brydge is all about. It’s the fastest-growing tablet keyboard brand for the Apple iPad and Microsoft Surface, which also offers a wide range of premium mobile and desktop accessories.
At some point, the team at Brydge needed a dedicated place for all publications across media outlets, as well as relevant content created in the form of blog posts & other thought-leadership articles. That’s exactly what they’ve been using their online newsroom for, with great results.
Online newsroom example #8
Intercom, a Conversational Relationship Platform, is also mentioned quite frequently when the examples of best online newsrooms are discussed. It’s hardly surprising, given that their press page has it all: company description, downloadable brand assets, product screenshots, leadership bios, visuals, as well as relevant news & updates.
Online newsroom example #9
The Cadbury Joy Vault is a content hub of product and campaign news for journalists, bloggers, and fans of Cadbury chocolate in South Africa. Depending on their interests, newsroom visitors can find exactly what they need in dedicated tabs: be it recent news and press releases, company details, visuals, or social media posts.
With dedicated PR tools, your own press page can easily make it to the list of the best online newsrooms. Take the first step and create your newsroom website: