PR Measurement & Analytics ∙ 13 min read
Brand Reputation Management: How to Measure, Report, and Protect Your Brand
Kamila Hanson ∙ 11 Apr 2025
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between […]
PR Measurement & Analytics ∙ 13 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 1 Apr 2025
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]
PR Strategy & Planning ∙ 12 min read
What is PR Link Building? With Relevant Tips and Strategies in 2025
Kamila Hanson ∙ 6 Mar 2025
Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. There's nothing better than having your website rank higher in search engine results, which directly leads to greater visibility for your campaign or cause. More people, more potential sales you can close, or simply more of your […]
PR Industry News & Trends ∙ 13 min read
5 PR Trends to Jump On in 2025 (+ Tips and Tactics)
Kamila Hanson ∙ 4 Mar 2025
Some industries are as slow as a turtle when it comes to change, but not PR. One day, you’re grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just […]
Media Monitoring ∙ 20 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
PR Outreach & Media Relations, PR Strategy & Planning ∙ 15 min read
The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact
Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
PR Strategy & Planning ∙ 11 min read
How to do Brand Research in 2025? A Guide with Real-Life Examples
Kamila Hanson ∙ 3 Feb 2025
Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. Chances are, something was off. And oftentimes, it's the lack of an effective brand research strategy. In this article, you'll find […]
PR Tools & Software ∙ 13 min read
Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)
Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from print media sources is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid print media monitoring service, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned […]
PR Strategy & Planning ∙ 9 min read
Track Twitter Mentions Like a Pro in 2025
Kamila Hanson ∙ 10 Dec 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where […]
PR Tools & Software ∙ 10 min read
8 Best Prowly Alternatives to Try in 2025
Kamila Hanson ∙ 5 Dec 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a […]
PR Tools & Software ∙ 15 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 9 Oct 2024
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
PR Strategy & Planning ∙ 14 min read
How to Measure Brand Engagement? A Guide for 2025 (and Beyond)
Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
