PR Tools & Software ∙ 20 min read
How to Choose the Best PR Analytics Tools in 2024: Metrics That Matter Most
Kamila Hanson ∙ 22 Jul 2024
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
PR Outreach & Media Relations ∙ 11 min read
17 Sender Reputation Tips for Writing Emails in PR
Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
AI in Public Relations ∙ 5 min read
Dig Deeper Using Audience Analytics and AI Keyword Search
Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
PR Industry News & Trends ∙ 11 min read
What Stress Looks Like When You Work in PR (and How to Manage It)
Kamila Hanson ∙ 29 May 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […]
AI in Public Relations ∙ 13 min read
Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples
Kamila Hanson ∙ 28 May 2024
Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, writing press releases of complex narratives with different story angles might take a day or even more. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of […]
Media Monitoring ∙ 12 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 20 May 2024
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what are they saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]
PR Tools & Software ∙ 12 min read
Best News Monitoring Tools for 2024: Feature & Pricing Guide
Kamila Hanson ∙ 13 May 2024
Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […]
PR Measurement & Analytics ∙ 12 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 12 Apr 2024
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect mentions and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […]
PR Measurement & Analytics ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
PR Industry News & Trends ∙ 7 min read
A Quick PR Guide to US Presidential Elections 2024
Kamila Hanson ∙ 11 Apr 2024
It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […]
AI in Public Relations ∙ 6 min read
Introducing AI Assistant - the work buddy every PR practitioner needs
Kamila Hanson ∙ 3 Apr 2024
We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […]
PR Industry News & Trends ∙ 14 min read
Top PR Trends and Predictions for 2024
Kamila Hanson ∙ 3 Apr 2024
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there's a growing need for even more meticulous personalization. However, […]
