PR Measurement & Analytics ∙ 15 min read
Share of Voice Guide: Calculation, Tools, and Best Practices
Gina Nowicki ∙ 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]
Media Monitoring ∙ 19 min read
The Best 13 Media Monitoring Services for PR (2025 Buyer's Guide)
Gina Nowicki ∙ 22 Apr 2025
The best media monitoring software on the market is enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Book Press Release (Example and Template)
Gina Nowicki ∙ 20 Feb 2025
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.
PR Measurement & Analytics ∙ 11 min read
The Best PR Reporting Tools Available To You Right Now
Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting and PR […]
Media Monitoring ∙ 11 min read
How Much Does Media Monitoring Cost (2025 Pricing Guide)
Gina Nowicki ∙ 30 May 2024
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories). Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
PR Measurement & Analytics ∙ 8 min read
Media Mentions Guide: How to Track Media Mentions Effectively
Gina Nowicki ∙ 26 May 2024
A media mention is using a brand name or keyword you’re tracking. It can occur in various mediums, such as print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions must be consistently and accurately monitored to ensure the quality and effectiveness of PR work. […]
PR Tools & Software ∙ 12 min read
The Best Google Alerts Alternatives for PR Pros
Gina Nowicki ∙ 22 May 2024
Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts. PR professionals need reliable, accurate, and timely results, so most are now turning to Google Alerts alternatives that are dependable (and by […]
PR Strategy & Planning ∙ 8 min read
How to Use PR Tools to Solve Any PR Challenge
Gina Nowicki ∙ 21 May 2024
Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]
PR Industry News & Trends ∙ 8 min read
The Similarities and Differences Between US and UK PR
Gina Nowicki ∙ 13 May 2024
As a PR professional, I know there is plenty of good news about industry growth. The PR industry is doing very well in the global market: research firm Statista reports that its worldwide value now stands at $97 billion. This growth may make you consider testing the waters in a new PR market. Since US […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write a Music Press Release (Examples & Templates)
Gina Nowicki ∙ 13 May 2024
What is a press release for music? It's an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write an Acquisition Press Release (Example & Template)
Gina Nowicki ∙ 13 May 2024
A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus - you’ll […]
PR Outreach & Media Relations ∙ 11 min read
How to Build and Improve Media Relations: Best and Worst Practices
Gina Nowicki ∙ 26 Apr 2024
Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations?
