PR Tools & Software

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Illustration: Prowly logo, crayons and tools on the pinky-red background
 ∙ 18 min read

PR Tools: A Complete Guide to the Top 30+ Digital PR Tools (2025)

Aleksandra Dyl ∙ 11 Jun 2024
Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]
Prowly logo on blue background and various orange icons
 ∙ 21 min read

7 Best Cision Alternatives in 2025

Zuzanna Dora ∙ 11 Jun 2024
Does choosing a PR tool seem like a daunting task? That's why we came up with the idea to provide a full top seven Cision alternatives comparison. In this article, you'll see the most important qualities of each PR platform alongside their pros, cons and (estimated) pricing: You will also learn about alternatives to Cision’s […]
PR Newswire Pricing
 ∙ 10 min read

PR Newswire Pricing in 2025– How Much Does it Cost to Send a Press Release?

Bart Donda ∙ 10 Jun 2024
Find out how much it'll cost you to distribute a press release with PR Newswire.
PR Newswire vs Businesswire
 ∙ 5 min read

PR Newswire vs Business Wire – Pricing, Feature & Review Comparison

Bart Donda ∙ 6 Jun 2024
PR Newswire & Businesswire are the most common wire services considered for press release distribution. But which one is right for your business?
Best Press Release Websites 2023
 ∙ 16 min read

Best Press Release Websites in 2025: Top 20 Free and Paid

Natalia Koltunova ∙ 5 Jun 2024
If you're seeking guidance on top press release submission sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of paid and free press release sites, discussing their costs and features. Additionally, we will explore more affordable and effective alternatives that can help you gain attention for […]
Business Wire Pricing - Prowly Magazine
 ∙ 4 min read

Business Wire Pricing – How Much Does it Cost to Send a PR?

Bart Donda ∙ 5 Jun 2024
Business Wire is a service used by some PR professionals to distribute press releases. But trying to understand exactly how much you have to pay to use the service can be very confusing. Things like additionally priced add-ons can leave you wondering how much you’ll actually have to pay in the end, especially because Business […]
Prowly Magazine: Media monitoring costs - Prowly Magazine
 ∙ 10 min read

How Much Does Media Monitoring Cost (2025 Buyer’s Guide)

Gina Nowicki ∙ 30 May 2024
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories).  Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
Illustration of a tie and social media icons, eye, and stats showing media monitoring for PR
 ∙ 9 min read

Media Monitoring for PR Professionals: Importance, Advantages & More

Prowly ∙ 29 May 2024
Media monitoring is not just nice to have—it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why is media […]
The Best Google Alerts’ Alternatives for PR Pros
 ∙ 12 min read

The Best Google Alerts Alternatives for PR Pros

Gina Nowicki ∙ 22 May 2024
Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts.  PR professionals need reliable, accurate, and timely results, so most are now turning to Google Alerts alternatives that are dependable (and by […]
Roxhill 2023 Pricing — How Much Does it Cost?
 ∙ 7 min read

Roxhill 2025 Pricing — How Much Does it Cost? [+ Alternatives]

Mile Zivkovic ∙ 22 May 2024
If you’re looking for a PR tool and media database, quite a few are out there. Roxhill is among the most popular choices for UK businesses looking to build relationships with journalists. But you might be wondering — how much does Roxhill cost? Here is everything you wanted to know about Roxhill pricing. Short on […]
prezly pricing
 ∙ 7 min read

Prezly Pricing in 2025: How Much Does Prezly Cost?

Mile Zivkovic ∙ 21 May 2024
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we'll help you discover everything about […]
Green eyes at the orange background showing reports symbolizing media monitoring
 ∙ 14 min read

How to Do Media Monitoring: Tips & Best Practices

Kamila Hanson ∙ 20 May 2024
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what are they saying? The answer is quite simple - you can’t.  Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]
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