PR Tools & Software ∙ 26 min read
PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025
Aleksandra Dyl ∙ 3 Apr 2025
Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]
PR Tools & Software, Product Guides ∙ 8 min read
A New Way to Make Media Briefings More Engaging (w/ Examples)
Karolina Borak ∙ 2 Apr 2025
Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.
Media Monitoring ∙ 17 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
PR Tools & Software ∙ 25 min read
25+ Best Press Release Distribution Services to Use in 2025
Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
PR Tools & Software ∙ 23 min read
Best Press Release Websites in 2025: Top 20 Free and Paid
Natalia Koltunova ∙ 19 Feb 2025
If you're seeking guidance on top paid and free press release sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of the best PR websites, highlighting the best platforms to send your press release for free alongside with their costs and key features. Plus, we’ll explore more affordable and effective alternatives […]
Industry-Specific PR, PR Strategy & Planning, Product Guides ∙ 8 min read
How to Pitch Trade Media: The 3 Dos and Don’ts
Karolina Borak ∙ 23 Jan 2025
In B2B PR, you want to impact the decision-makers. There’s no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. To strategize better, learn the dos and don’ts of hyper-targeting trade media.
PR Industry News & Trends, PR Tools & Software ∙ 5 min read
Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features
Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has […]
PR Tools & Software ∙ 13 min read
Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)
Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from print media sources is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid print media monitoring service, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned […]
Playbooks, PR Tools & Software, Product Guides ∙ 10 min read
PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches
Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
PR Tools & Software ∙ 10 min read
8 Best Prowly Alternatives to Try in 2025
Kamila Hanson ∙ 5 Dec 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a […]
PR Tools & Software ∙ 15 min read
Top 9 Propel Alternatives for Effective Public Relations Management
Dominika Kuras ∙ 5 Dec 2024
There are so many tools out there but few meet all your company's requirements. Here you can explore alternatives to the most common and popular solutions and enhance your team's productivity. Below you can find nine Propel alternatives that meet different PR needs. Looking for a Propel alternative? Try Prowly completely free for 7 days […]
Media Monitoring, PR Tools & Software, Product Guides ∙ 11 min read
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Karolina Borak ∙ 4 Dec 2024
How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don’t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks. Unless you know the smart ways to use media monitoring to its fullest potential. All you […]
