PR Outreach & Media Relations, Product Guides ∙ 9 min read
How to Improve Your Pitching Strategy Using Email Performance Data
Kamila Hanson ∙ 13 Feb 2024
While "spray and pray" tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn't contribute to long-term brand success. Moreover, with the diminishing number of journalists and […]
PR Tools & Software ∙ 17 min read
The Complete Social Media Listening Guide for Public Relations
Kamila Hanson ∙ 8 Feb 2024
Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand's reputation, but had no way to prove it without looking at the bigger picture. Social listening software, like Prowly, helps to examine your brand's presence everywhere people might […]
PR Measurement & Analytics, Product Guides ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
PR Tools & Software ∙ 13 min read
PR Pros Leaving X: The Best Twitter Alternatives for 2025
Mile Zivkovic ∙ 29 Jan 2024
You've probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […]
Online Newsroom ∙ 7 min read
What Is an Online Newsroom & Why Do You Need One?
Edyta Kowal ∙ 18 Dec 2023
In today’s digital era, where news breaks around the clock as millions of people share news stories on social media, and the best brands use the power of journalism to create their own content – your organization needs an online newsroom to remain competitive.
PR Tools & Software ∙ 10 min read
Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2023
Prowly ∙ 11 Dec 2023
You know that old line about having “the right tool for the job”, right? Well, it doesn’t just apply to fixing a leaky faucet or DIY projects. PR pros also have their favorite go-to tools for helping with various aspects of their jobs. This “PR tech stack” helps them to optimize the way they work […]
PR Tools & Software ∙ 2 min read
#PRtalk: Tool Vendors on Automation, Tools and Workflow
Prowly ∙ 11 Dec 2023
Prowly, AirPR Analyst, Lissted, MyNewsdesk, Traackr, Iris, Lissted or Coveragebook.com - if you have any questions about these tools, you can't miss it.
Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 11 Dec 2023
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
PR Tools & Software ∙ 7 min read
7 Press Room Software Providers to Consider for News Publishing
Prowly ∙ 24 Nov 2023
The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]
PR Tools & Software ∙ 7 min read
How to Use Prowly PR Software for Political Campaign Management
Prowly ∙ 24 Nov 2023
Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […]
Media Monitoring ∙ 9 min read
5 Steps to Turn Unlinked PR Mentions Into Links
Gaurav Belani ∙ 24 Nov 2023
Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Here’s an instance of an unlinked mention […]
PR Tools & Software ∙ 5 min read
6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews)
Gina Nowicki ∙ 16 Nov 2023
Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. Is it the solution you’re looking for, too? What is Prowly PR software and how does it work? Whether you arrived to this article searching for Prowly, “Prowley PR tool”, or “Prolly PR tool” reviews (there […]
