PR Outreach & Media Relations

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 ∙ 6 min read

Top Medical & Healthcare Journalists - The 2023 List

Prowly ∙ 24 Nov 2023
With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to the right medical and healthcare journalists is key and having access to the right media database is a great start. You can save lots of time and effort […]
technology journalists
 ∙ 4 min read

Top Tech Journalists – The 2023 List

Magdalena Wosinska ∙ 24 Nov 2023
Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to.
 ∙ 5 min read

Top Business Journalists in the US & UK – The 2023 List

Prowly ∙ 24 Nov 2023
Whether you’re looking to raise your business profile, generate new traffic, launch a new division, attract new clients, or create investor interest, calling on solid business journalists is one of the best ways to get your company noticed. Access to a media database can save you a lot of time, as it lets you quickly […]
HARO submitting tips from publishers
 ∙ 10 min read

6 HARO Submitting Tips: Publishers Share How to Respond to HARO Queries

Mason Yu ∙ 24 Nov 2023
The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications.  In case you’re wondering, HARO is a service created by Cision that attempts to connect journalists and publications with […]
Top Political Journalists
 ∙ 7 min read

Top Political Journalists — the 2023 List

Dominika Kuras ∙ 21 Nov 2023
Politics can be a maze of information, debates, and decisions that affect us all. But fear not, there are political columnists who make it their mission to unravel the complex world of politics and bring it to your doorstep. In this article, we're putting the spotlight on names you should know if you want to […]
Top news journalists - Prowly Magazine
 ∙ 5 min read

Top News Journalists – The 2023 List

Prowly ∙ 21 Nov 2023
In this fast-paced world we live in, news comes and goes incredibly quickly. There is an almost constant cycle of reports and stories, which means getting your news out there has never been more challenging. Every modern PR professional understands this struggle, which is why having a media list of relevant news journalists is essential […]
Bad Press Release Examples
 ∙ 4 min read

Really Bad Press Release Examples That You Should Be Ashamed Of

Edyta Kowal ∙ 21 Nov 2023
Looking for some bad press release example? Here are some real press release fails that should have never reached the people they did.
an illustration of a red laptop on a green background with hands holding knives, forks and cakes
 ∙ 13 min read

How to Write a Restaurant Press Release (Example and Template)

Mile Zivkovic ∙ 21 Nov 2023
Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don't have press release writing skills. Today, we're going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […]
Email metrics
 ∙ 6 min read

Email Pitch Academy: What Email Metrics Should You Track?

Prowly ∙ 17 Nov 2023
Quick question: Do you know how well your email pitches are performing? There are at least a few email metrics that you can measure on a regular basis to assess the effectiveness of your pitches and make improvements whenever needed.  If you’re using a PR outreach tool like Prowly, the job of measuring them will […]
Cover photo: How to buy media lists - Prowly Magazine
 ∙ 8 min read

When, Where & How to Buy Media Lists for PR?

Berenika Teter ∙ 16 Nov 2023
Having well-organized media lists with quality contacts is the first step in developing relationships with the press and, ultimately, getting coverage. But how can you start building these relationships if you don’t have any relevant media contacts yet?  Buying media lists for your PR efforts might suddenly seem like a good option. The truth is: […]
Choosing the Best Press Release Distribution Service
 ∙ 14 min read

How to Choose the Best Press Release Distribution Service

Bart Donda ∙ 11 Nov 2023
Press release distribution services are tools that allow you to send press releases to a large, targeted audiences. Find out how to choose the best one.
Media Pitch Follow Up
 ∙ 14 min read

Following up on Your Media Pitch – How to Do It Right

Prowly ∙ 11 Nov 2023
Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.
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