PR Industry News & Trends ∙ 11 min read
Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee
Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
AI in Public Relations ∙ 12 min read
AI in Public Relations: the Benefits and Risks of Change
Nicholas Berryman ∙ 13 May 2024
Most PR professionals surveyed (67.8%) in The State of PR Technology 2023 already utilize AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So, let’s take a closer look at how PR professionals use AI. Artificial intelligence in the PR industry is already changing the landscape, both the good […]
Corporate Social Responsibility ∙ 7 min read
Prowly’s CSR Initiatives in 2022, a Retrospective
Nicholas Berryman ∙ 3 Apr 2024
As we look back on 2022, just as with every passing year, we like to ask ourselves a few simple questions: Have we at Prowly made a social impact? It has been an exciting year of rapid growth and uncharted success, but have we kept to our standards as an ethical business? As we expand, […]
Interviews & Webinars ∙ 8 min read
PR Episodes 2023: Prowly’s Must-See Event
Nicholas Berryman ∙ 21 Feb 2024
PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […]
AI in Public Relations ∙ 8 min read
AI Insights from The State of PR Technology 2023 Report
Nicholas Berryman ∙ 19 Jul 2023
The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […]
