AI in Public Relations ∙ 12 min read
AI in Public Relations: Benefits, Use Cases & Ethical Considerations
Nicholas Berryman ∙ 23 May 2025
When ChatGPT first launched, it turned the world of work upside down. From the intern to the CEO, everyone started using generative AI to save time and become more efficient. Public relations is no different and, very quickly, we got new AI tools for public relations, for everything from social media automation to handling crisis management. […]
PR Industry News & Trends ∙ 11 min read
Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee
Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
Corporate Social Responsibility ∙ 7 min read
Prowly’s CSR Initiatives in 2022, a Retrospective
Nicholas Berryman ∙ 3 Apr 2024
As we look back on 2022, just as with every passing year, we like to ask ourselves a few simple questions: Have we at Prowly made a social impact? It has been an exciting year of rapid growth and uncharted success, but have we kept to our standards as an ethical business? As we expand, […]
Interviews & Webinars ∙ 5 min read
#PRChat with Anna Lebedeva, Co-founder of Top Voices Media
Nicholas Berryman ∙ 20 Mar 2024
Put up your feet, grab your favorite drink and settle in for another Prowly #PR Chat where we get to sit down with Anna Lebedeva. As Co-founder of Top Voices Media, a media platform dedicated to startups, and former head of Marketing for Semrush, a leading online visibility management SaaS platform, Anna is out there […]
Interviews & Webinars ∙ 8 min read
PR Episodes 2023: Prowly’s Must-See Event
Nicholas Berryman ∙ 21 Feb 2024
PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […]
AI in Public Relations ∙ 8 min read
AI Insights from The State of PR Technology 2023 Report
Nicholas Berryman ∙ 19 Jul 2023
The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […]
