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12 min

Top AI Journalists and Reporters – The 2023 List

Dominika Kuras
, Marketing & Communications Specialist
April 17th, 2024
Table of contents
  1. Introduction

Isn’t the year 2023 the year of artificial intelligence? Sure it is.

Couldn’t make it to PR Episodes 2024 for the live AI integration insights? No problem! Secure your virtual spot to catch up the recordings full of expert tips on boosting your PR workflow with AI.

In a time when technology plays a pivotal role in shaping our world, AI journalists lead the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities and we’re here to provide our assistance with the big names.

Below you can find info about:

Create an AI-generated press release and use Prowly’s Media Database, which comprises over 1 million media contacts, to find the right journalist to pitch – including all the names listed below.

Top AI journalists

Prowly’s Media Database offers you an Influence Score that indicates the so-called power and influence of popular journalists.

The total consists of such factors as the number of social media followers the contact has, the impact of the outlet they represent, and the completeness of their profile. The below list is based on both – Influence Score and manual research.

Kara Swisher, The New York Times

Kara Swisher is one of the top and most renowned American journalists. With a career spanning several decades, Swisher has become one of the most influential and respected voices in the tech industry. This has made her one of the strongest voices among artificial intelligence reporters.

Kara Swisher’s tech journey has taken her through big-name publications like The Wall Street Journal and The New York Times. Currently, she is a Contributing Opinion Writer for the latter.

Twitter (X): https://twitter.com/karaswisher

Vala Afshar, ZDNet

If you’re looking to delve into the realm of AI in business, Vala Afshar is your go-to expert. As the Chief Digital Evangelist at Salesforce and the author of “The Pursuit of Social Business Excellence,” you can let Afshar be your guide. His role as a digital evangelist has been pivotal in raising awareness about the vast potential of digital transformation.

With his extensive industry experience and forward-thinking perspectives, he stands out as one of the most seasoned AI commentators on the list of American journalists. Afshar is also a Columnist at ZDNet.

Twitter (X): https://twitter.com/Valaafshar

Search for the right AI journalist using AI

From now on, you can use Prowly’s AI media contact recommendations to find the right journalist contact in the Media Database even quicker.

After adding a press release, on the right you will see contacts who might be interested in your story based on your text!

Besides writing emails and searching for the right journalists, you can also use Prowly’s AI to craft press release drafts. And actually, we have already prepared two guides to walk you through using the AI Press Release Generator for the best results, as well as for writing and pitching press releases with AI. This way, you can streamline your daily work immediately!

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Ben Thompson, Host of Exponent Podcast

Ben Thompson, a distinguished AI reporter, is the host of the Exponent Podcast. He’s celebrated for his insightful analysis of technology, business, and culture.

Through his podcast and Stratechery platform, he demystifies complex concepts, making them accessible to a broad audience. Thompson is a trusted AI reporter, offering invaluable insights in the fast-paced digital world.

Twitter (X): https://twitter.com/benthompson

Nilay Patel, The Verge

Nilay Patel is a well-known figure in technology journalism as the Editor-in-Chief of The Verge and host of The Vergecast. His work focuses on insightful tech analysis and reporting, helping readers understand complex topics.

Under his leadership, The Verge has become a go-to source for up-to-date tech news, making Patel a respected voice in the industry.

Twitter (X): https://twitter.com/reckless

And if you’re looking for more tech journalists, check out this list too!

FIND THE BEST MEDIA OUTLET TO PITCH

Charlie Warzel, Staff Writer at The Atlantic

Warzel is known for his insightful and thought-provoking contributions to the field of journalism. His career at The Atlantic is all about sparking deep conversations about how technology is changing the game in society, politics, and culture. 

Twitter (X): https://twitter.com/cwarzel

Want additional examples? Give Prowly’s Media Database a try for free and discover the perfect film journalists to spread your news to.

Lora Kolodny, CNBC Cable Network

Lora Kolodny is a distinguished author and tech journalist, known for her contributions to Mad Money with Jim Cramer Online on the CNBC Cable Network. With a sharp focus on the ever-evolving world of finance, technology, and business, she brings a wealth of knowledge and insights to the show.

As one of the AI journalists with more than ten years of experience in digital media, she keeps information about business, innovation, and the environment in the public view.

Twitter (X): https://twitter.com/lorakolodny 

Rachel Metz, Bloomberg News

Metz is an AI reporter whose pieces give you a clear overview of the artificial intelligence business. Over the course of her career, she has built a strong reputation for her skill in conducting thorough, easy-to-understand reporting and breaking down intricate technological ideas into reader-friendly articles. She’s covered a wide array of tech subjects, from artificial intelligence and robotics to innovation in the tech sphere.

Twitter (X): https://twitter.com/rachelmetz

FIND THE TOP AI JOURNALISTS FOR FREE

Jennifer Strong, MIT Technology Review Online

A technology journalist based in the United States with over two decades of experience in audio journalism, Strong knows how to bring innovation to listeners. She spreads the word about the best AI news during her podcast episodes and events she participates in.

Strong is an Editorial Director/Host/Executive Producer for MIT Technology Review Online. These three roles indicate how big an impact she has on the podcast.

Twitter (X): https://twitter.com/strongreporter 

By the way, we’ve also prepared lists with the best AI tools for PR pros and marketers in case you’re looking for help with making a choice.

Matt Asay, TechRepublic

Asay is a Contributing Writer at TechRepublic, celebrated for his wealth of knowledge in the tech world, especially when it comes to open-source software and artificial intelligence.

Through his engaging articles on TechRepublic, Matt Asay shares his valuable insights, making it easier for readers to stay up-to-date in the ever-changing tech landscape.

Twitter (X): https://twitter.com/mjasay

Will Knight, WIRED

Will Knight is an accomplished AI and technology writer at WIRED. He’s known for his eye-opening articles about AI and tech trends. Will’s got a knack for making the complex sound simple and the future seems closer.

Twitter (X): https://twitter.com/willknight

Test out Prowly’s Media Database for free and find the ideal journalists to give your news a shoutout.

GET ACCESS TO OVER 1 MILLION OF MEDIA CONTACTS

Jordan Novet, NBC News at NBC News

Jordan Novet is a seasoned professional in the field of technology reporting, currently serving as a prominent CNBC technology reporter. His expertise lies in several key areas, with a primary focus on artificial intelligence (AI), cloud computing, and in-depth coverage of major enterprise software companies and their products, including the tech giant, Microsoft.

Twitter (X): https://twitter.com/jordannovet 

Marty Swant, Adweek Online

Swant is a senior reporter at Adweek Online and a tech-savvy marketing and advertising specialist. He combines technology and marketing in a unique way, presenting it to readers in easy-to-understand pieces.

Swant used to work for such titles as Forbes and AP.

Twitter (X): https://twitter.com/martyswant 

Matthew Lynley, INSIDER

Matthew Lynley is a technology journalist known for his work at Tech Insider. He has covered a wide range of topics, like technology, startups and business. As an AI journalist, in May he brought to life Supervised – an AI and big data-related newsletter followed by about 3k subscribers so far.

His work provides valuable insights and perspectives on the latest developments in the tech world, which has made him a well-regarded figure in this field.

Twitter (X): https://twitter.com/mattlynley 

FIND THE RIGHT JOURNALIST TO PITCH

Tiernan Ray, ZDNet


Tiernan Ray is a respected technology journalist with a knack for explaining complex tech trends in a way that’s easy to understand. Currently, one of the AI journalists working for ZDNet.

Ray’s work serves as a bridge between the tech world and the general public, ensuring that readers are well-informed about the latest technological advancements shaping our world.

Twitter (X): https://twitter.com/TiernanRayTech

Ryan Browne, CNBC International – Newsdesk

Ryan Browne is a tech reporter at CNBC International, based in the Newsdesk team. With a passion for all things tech and a keen eye for industry trends, Browne is at the forefront of delivering the latest and most insightful stories in the world of technology.

Twitter (X): https://twitter.com/Ryan_Browne_/

Esther Paniagua, El País Online

Esther is one of the top voices in technology. She was placed on Forbes’s list of the Top 100 Most Creative People in Business.

In her articles and lectures, she covers topics such as science and tech, innovation, AI, cybersecurity, digital governance, and even ethics. Paniagua is definitely one of the AI journalists you should follow in order to keep up to date with all the latest news.

Twitter (X): https://twitter.com/e_paniagua?lang=en

TRY PROWLY’S MEDIA DATABASE FOR FREE

Steven Rosenbush, Wall Street Journal Pro: Artificial Intelligence

As Enterprise Technology Editor at WSJ Pro, he focuses on where business and technology meet, looking at how companies deal with things like artificial intelligence, data, cloud computing, and more. Rosenbush’s articles often dig deep into topics like AI, cloud computing, and cybersecurity.

He started at The Wall Street Journal in 2012 and has been making important contributions to the publication ever since.

Twitter (X): https://twitter.com/Steve_Rosenbush 

Rick Merritt, NVIDIA

Rick is an NVIDIA staff writer who previously worked as an editor for EE Times. He was based in Hong Kong for 28 years, which allowed him to gain a different perspective on the tech world.

As an AI reporter, Rick Merritt continues to play a crucial role in shaping the way we understand and engage with the fast-paced and dynamic world of technology.

Twitter (X):https://twitter.com/rickbmerritt

Sara Castellanos, Reporter at CIO Journal – The Wall Street Journal

Sara Castellanos is a dedicated reporter at WSJ, specializing in technology’s impact on businesses. With a keen eye for tech trends and their business implications, Sara has been delivering valuable insights to her readers for over a decade.

As a journalist, AI is among the most trending and worth following topics.

Twitter (X): https://twitter.com/scastellwsj

GET ACCESS TO OVER 1 MILLION MEDIA CONTACTS

Laure Belot, LE MONDE – ONLINE

Laure Belot is a journalist at Le Monde. She’s the author of the book “The Disconnection of the Elites: How the Internet Upsets the Established Order,” published in 2015. Her work sheds light on how the internet is reshaping our world and society.

Belot’s insightful writing and reporting make her a significant voice in the media, helping her audience understand the impact of technology on our world.

Twitter (X): https://twitter.com/curieusedetout

Benefit from Prowly’s Media Database and find the right journalist for your news. You can try the tool for free.

Mark Sullivan, VentureBeat (FastCompany)

Sullivan is a tech writer for Fast Company. He is one of the most experienced AI reporters, formerly writing for VentureBeat, Light Reading, CNET, WIRED, and PCWorld.

His pieces show his extensive knowledge and mark him as an AI reporter.

Twitter (X): https://twitter.com/thesullivan

Charles Towers-Clark, Forbes Online

Charles Towers-Clark is an influential thought leader and author, prominently featured on Forbes Online. His expertise lies in the realm of organizational structures, proactiveness, and culture, particularly in the context of their relevance to AI within businesses.

Towers-Clark is one of the top journalists when it comes to combining business, technology, and artificial intelligence.

Twitter (X): https://twitter.com/ctowersclark

FIND THE BEST JOURNALISTS USING AI

Looking for an AI reporter to get coverage for your story?

If you want to get top-notch media coverage for your organization, it’s essential to create a list of the best AI journalists.

Here’s where PR tools like Prowly come in handy. You can use AI-driven media contact recommendations based on your press release and discover more in the Media Database. This combo can make pitching a breeze.

Want to give it a go? Begin your free trial and get a full week’s access to a database for searching for that perfect fit reporter.

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