How to Write and Send an AI Press Release (with Examples)

Table of contents

Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, complex narratives with different angles might take a day or even more to put together.

Whether you love or hate AI (and the buzz around it), it’s here to stay. 

The beauty of writing a press release with AI lies in its speed – the entire process of generating it is cut down to minutes, resulting in tons of content you can use as is or adjust to your liking.

The key? Using any press release AI writer effectively so that you can reap all the time-saving benefits without sacrificing quality.

What is an AI press release?

An AI press release is a press release crafted using a tool that uses natural language processing (NLP), along with other algorithms, to generate well-formatted, engaging press releases in just a few minutes.

AI press release vs. regular press releases

Let’s see what the similarities and differences of both types of press releases are:

Creating a first draft

Writer’s block – by far, it’s the worst complaint we’ve heard from numerous public relations specialists. And we get it. Even if you know what to write, you’ve got the entire story going, it’s difficult to put your thoughts onto paper.

On average, it takes a few hours to ensure a draft is even any good before you can continue adjusting it.

With press releases generated with AI, this isn’t an issue. Even if the final version won’t be something you’re wowed with, you can use it to brainstorm, generate ideas, and create press release outlines.

Finding the right journalists

Do you have a media list ready? Is all the contact information there?

Writing press releases is one task, while assembling a media list is an entirely different endeavor.

With Prowly’s press release generator, you’ll see recommended journalists based on the content of your press release with all of their contact information (and social media profiles!).

Sending engaging emails

Writing press releases is one, but sending a compelling pitch is another. Prowly’s AI will generate engaging subject lines, preview text, and the body of the email – always matching the content that’s inside of your press releases.

Without AI or using multiple tools, it’s impossible to remember all the words that will increase your chances of ending up in spam folders or the words that are historically known to capture the reader’s interest.

How to use AI to write a press release draft

In today’s fast-paced world of modern communication, becoming proficient in using AI to write a press release draft is a game-changing skill for those who are looking to stay ahead of the competition and craft impactful stories both efficiently and effectively.

Step 1: Enter basic details about your pitch

Share information on what you want to write about.

👉 Start the process by choosing the type of your press release – is it a product launch? A survey or report you’d like to publish? Or is this press release announcing something?

👉 Once you select the type, Prowly’s AI will ask you to pick your target audience. There are predefined options, such as industry players or customers, but you can also add your own to make your press releases stand out even more with specially targeted information.

Choosing audience in the AI press release generator screenshot of the window

👉 Then (and this part is awesome about creating a press release with AI), choose the language you want to write it in. It’s great for anyone who works with international clients, widens your reach (since you can pitch to local communities as well), and most of all – reduces the need to hire foreign press release writers.

It’s a completely different system from Google Translate as well, meaning it translates in a contextually relevant manner.

👉 Last, it’s time to power up the press release maker with three key messages you’d like to share.

Here, you’ll want to try to be as specific as possible and make sure whatever you choose are the most relevant pieces of information.

If you create a press release with Prowly, you can also use these key messages and turn them into highlight quotes.

a screenshot from the tool: places for entering 3 key messages of the press release

Of course, the more details you provide the better, but remember to keep clarity and focus in this step – the custom questions you’ll read about in the next step will be based on what you’ve put in here.

Step 2: Answer relevant questions

👉 Once you’re done gathering the basic information, Prowly’s AI will ask you more in-depth questions, designed to mirror a natural conversation with the journalists you’re targeting.

You’ll get ten questions tailored specifically to the content you shared earlier, so you can make your press release complete and reduce the need to answer tons of follow-up questions from the person you’re pitching to.

tool screenshot asking Will there be any experts or trainers present on the event to provide guidance?

So, for example, if you’re making an announcement about a brand coming out with a new food product for diabetics, Prowly’s AI might ask you to specify if the product was clinically tested, what kind of proof you have to back up this claim, or how attractive is the pricing compared to what’s already available on the market.

Not only does this streamline the communication process and help lay out all the information journalists care about, but also ensures that the press releases it generates are strictly aligned with the interests and needs of the journalists you want to engage with.

Step 3: Set tone and voice 

Since personalization is one of the most important ingredients to a successful pitch, it’s time to set the tone and voice for your press release.

👉 Whether you choose to go with a more formal tone or something that’s friendly and a breeze to read, you know what resonates with your target audience best. 

An AI press release generator tool screenshot with the question "what should the tone and voice be?" and 5 possible options: neutral, professional, bold, empathetic and friendly

Keep in mind that press releases are a huge part of your branding, too. Setting the right tone and voice will help you stay consistent with your brand’s image, reinforcing it further through written communication.

For example, an exciting product launch for a company focused on targeting younger generations may benefit from a friendly tone, whereas crisis management press releases might need something more professional or empathetic.

Step 4: Customize and edit the press release draft

👉 Once it’s drafted, you can adjust font styles in headers, fine-tune the content just like you would in a regular text editor, adjust your press release length, and cater it into a format you’re happy with. You can also download the document and send it for client’s approval.

Customizing and editing your press release draft is a pivotal stage, not only to match the format you desire, but also to ensure that your messaging is clear and concise while adhering to the fundamental principles of the “Five Ws”: who, what, when, where, and why.

While you’re on this screen, you’ll also notice Prowly’s AI suggestions on who to pitch with all of their contact information.

If you’re wondering how to introduce AI to your agency ethically, take a look at this article with tips based on PR Council guidelines.

Now, you can start writing a press release right away, or look at the process of sending it with AI.

AI-generated press release example

Here’s how a press release generated by Prowly’s AI might look:

🔗 Extra sources:

How to pitch journalists with AI?

Pitching with the help of AI isn’t dramatically different from your everyday, traditional process in terms of workflow. However, it’s much faster with both finding the right contacts and brainstorming the perfect words to capture your audience’s attention.

Step 1: Select the right media contacts enhanced by AI

Alright, so you’ve got the story and the idea of what you want to say in your press release. But who can you pitch?

While you already might have a media list in place and you’re seasoned in knowing how to get solid press, it never hurts to see who else is out there.

👉 After you type in your first 100 words, Prowly’s AI will start suggesting journalists you can pitch to based on the keywords found in your press release.

This entire process happens while you’re writing, so you don’t have to do more than just click on a contact to check it out and see if adding it to your list is worthwhile.

It speeds up the process, so you don’t have to browse manually in our base of 1 million contacts which gives you a large pool to choose from, but might take a little while to find the perfect match.

As long as you have contact information for the people you want to pitch to, you can always do deeper work and find out about their interests, what they’ve written about before, or what they’re hooked on at the moment.

Quick tip – don’t forget to check out their social media profiles!

Step 2: Let AI draft your pitch

Once you’re done writing a press release, it’s time to craft your pitch.

👉 Simply head over to the “Emails” section, select the recipients you’d like to pitch, and attach or embed your press release.

You can always create your pitch from scratch, however Prowly’s AI will draft an email for you, based on the content of your press release. Treat it as a preliminary pitch.

It will include four key messages, written in bullet points. That makes it easier to read, where the journalist can quickly scan it and find the newsworthy parts first.

Beyond the convenience, AI-driven pitching improves the quality and relevance of your communication. Long gone are the days when you forget a comma, misspell a word, or forget to format an email correctly.

AI ensures that your press release ideas are presented in a clear and engaging way, which reduces the risk of potentially overlooking essential details.

With more time dedicated to developing impactful story angles and unique perspectives, the chances of securing media placements increase significantly. Thanks to these features, you’ll finally be able to cut down an hour of work into mere seconds.

Step 3: Craft attention-grabbing subject lines using AI

In the final step, Prowly’s innovative AI will help you craft captivating subject lines and preview text.

👉 You can select from different suggestions for both and tailor them to your press release.

This not only saves valuable time but also significantly boosts recipient engagement by using an algorithm that knows what words get journalists’s attention. After all, a great subject line is the key to success when it comes to pitching – so making sure it’s the best it could be will increase your chances of higher open, click, and reply rates.

Plus, who wants to spend hours crafting a subject line?

Yes, it’s only a few words of text, but writer’s block is alive and well, which can be greatly reduced with AI that provides you with fresh ideas that will stand out in any crowded inbox.

Start crafting your press release with AI, or get to know more about what you can expect from AI-powered features.

AI press release FAQs

💬 Can AI write a press release?

Yes! You can create a draft in mere moments and tweak it the way you want. With pre-built prompts, Prowly’s AI is trained to do this specifically for press releases, which is a huge advantage over using ChatGPT.

💬 How can I make my own press release?

You can write it starting with a blank page, use a press release template, or draft one with AI. There’s a huge possibility that moving forward, as there is more and more advanced technology available, writing press releases will become faster and more intuitive than ever before.

Key findings

Writing a press release by using AI offers tons of advantages.

▪️ First, AI can help you speed things up and ditch the tasks you most likely procrastinate on the most.

▪️ This directly translates into boosting your own strategies and performance and cutting down the time spent on send-outs.

▪️ In simple words, while technology helps with what it can, you can continue to build relationships and fine-tune top-notch content.

If you want to write a press release with the help of AI, you’re in for a treat. From overcoming writer’s block to generating fresh ideas and from cutting down on brainstorming to increasing engagement, Prowly’s AI improves your chances of securing valuable media coverage. 

In short, the entire AI-enhanced workflow takes place on one platform, which reduces the need to purchase several different tools. All that so you can focus on what technology can’t replace: fostering strong relationships with journalists and refining strategy.