Reputation PR Effective Strategies Prowly
 · 10 min read

Digital Presence Management: The Ultimate Guide for 2025

Mile Zivkovic · 20 Feb 2025
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies […]

Latest articles

 ∙ 13 min read

How to Write a Communication Plan: Step-by-Step Guide for 2025

Mile Zivkovic ∙ 20 Feb 2025
Communication isn’t just important—it’s everything. Whether it’s with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapon—a strategic blueprint that maps out exactly how your organization delivers […]
Best press release distribution services
 ∙ 25 min read

25+ Best Press Release Distribution Services to Use in 2025

Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
 ∙ 12 min read

What is a PR Campaign? How-to Guide with Examples (2025)

Mile Zivkovic ∙ 18 Feb 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like... These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and […]
 ∙ 10 min read

How to Choose the Best Reputation Management Software? (+ Examples)

Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]
 ∙ 10 min read

How to Measure Brand Awareness (a Guide + Tool List)

Dominika Kuras ∙ 13 Feb 2025
What do people really think when they hear your brand’s name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all? It’s time to find out—measure your brand awareness and see where you really stand. In this […]
Hands holding binoculars with eyes in them. Magnifying glasses, pencils, and charts lying around.
 ∙ 11 min read

How to do Brand Research in 2025? A Guide with Real-Life Examples

Kamila Hanson ∙ 3 Feb 2025
Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. Chances are, something was off. And oftentimes, it's the lack of an effective brand research strategy. In this article, you'll find […]

Editor's choice

 ∙ 10 min read

Digital Presence Management: The Ultimate Guide for 2025

Mile Zivkovic ∙ 20 Feb 2025
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies […]
 ∙ 13 min read

How to Write a Communication Plan: Step-by-Step Guide for 2025

Mile Zivkovic ∙ 20 Feb 2025
Communication isn’t just important—it’s everything. Whether it’s with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapon—a strategic blueprint that maps out exactly how your organization delivers […]
Best press release distribution services
 ∙ 25 min read

25+ Best Press Release Distribution Services to Use in 2025

Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
 ∙ 12 min read

What is a PR Campaign? How-to Guide with Examples (2025)

Mile Zivkovic ∙ 18 Feb 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like... These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and […]
 ∙ 10 min read

How to Choose the Best Reputation Management Software? (+ Examples)

Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
, ,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]

PR Outreach & Media Relations

 ∙ 7 min read

15 Top Magazines in the US to Pitch in 2025

Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
How to Find Guardian Contact Information
,  ∙ 3 min read

How to Find Guardian Contact Information: A Step-by-Step Guide

Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
 ∙ 7 min read

Top Tier Publications: What They Are and How to Get Published

Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work."  If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
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