Reputation PR Effective Strategies Prowly
 · 10 min read

What is Owned Media (with Examples)

Dominika Kuras · 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]

Latest articles

How to Find Guardian Contact Information
,  ∙ 3 min read

How to Find Guardian Contact Information: A Step-by-Step Guide

Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
Prowly x Presses Fresh Collective playbook
,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 11 min read

Guide to Brand Reputation Analysis for PR Professionals (w/ Tools)

Zuzanna Dora ∙ 17 Oct 2024
If it's been a while since you checked on your brand reputation, you might be working on outdated assumptions and irrelevant data. And the results: brand campaigns that just miss the point. Keeping up-to-date with customer perception is essential when you're working on your corporate brand and reputation analysis can give you just that. Here, […]
A girl reading a newspaper
 ∙ 13 min read

How to Use Print Media in the Digital PR World (Examples Included)

Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
Mobile phone with an orange C letter on its screen. Bank notes flying chaotically. Purple and orange background.
 ∙ 15 min read

2024 Cision Pricing: How Much Does Cision Cost?

Kamila Hanson ∙ 9 Oct 2024
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.

Editor's choice

What is owned media — and how to capitalize on it
 ∙ 10 min read

What is Owned Media (with Examples)

Dominika Kuras ∙ 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]
How to Find Guardian Contact Information
,  ∙ 3 min read

How to Find Guardian Contact Information: A Step-by-Step Guide

Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
Prowly x Presses Fresh Collective playbook
,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 11 min read

Guide to Brand Reputation Analysis for PR Professionals (w/ Tools)

Zuzanna Dora ∙ 17 Oct 2024
If it's been a while since you checked on your brand reputation, you might be working on outdated assumptions and irrelevant data. And the results: brand campaigns that just miss the point. Keeping up-to-date with customer perception is essential when you're working on your corporate brand and reputation analysis can give you just that. Here, […]
A girl reading a newspaper
 ∙ 13 min read

How to Use Print Media in the Digital PR World (Examples Included)

Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
 ∙ 19 min read

How to Send a Press Release by Email to Journalists with Examples

Bart Donda ∙ 28 Feb 2024
If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you.

PR Outreach & Media Relations

How to Find Guardian Contact Information
,  ∙ 3 min read

How to Find Guardian Contact Information: A Step-by-Step Guide

Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
 ∙ 7 min read

Top Tier Publications: What They Are and How to Get Published

Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work."  If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
How to get featured in a magazine
 ∙ 9 min read

How to Get Featured in a Magazine: A Step-by-Step Guide

Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
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