Reputation PR Effective Strategies Prowly
,  · 5 min read

Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features

Karolina Borak · 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources?  PR pros need realistic, evidence-based strategies to be able to pitch with confidence.  This December, Prowly has […]

Latest articles

 ∙ 12 min read

Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and […]
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,  ∙ 10 min read

PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches

Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
 ∙ 10 min read

Competitive Monitoring: The Practical Guide for 2025

Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
 ∙ 9 min read

Track Twitter Mentions Like a Pro in 2025

Kamila Hanson ∙ 10 Dec 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where […]
 ∙ 7 min read

15 Top Magazines in the US to Pitch in 2025

Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
 ∙ 11 min read

Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]

Editor's choice

more effective media pitching hero image
,  ∙ 5 min read

Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features

Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources?  PR pros need realistic, evidence-based strategies to be able to pitch with confidence.  This December, Prowly has […]
 ∙ 12 min read

Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and […]
playbook featured image
,  ∙ 10 min read

PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches

Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
 ∙ 10 min read

Competitive Monitoring: The Practical Guide for 2025

Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
 ∙ 9 min read

Track Twitter Mentions Like a Pro in 2025

Kamila Hanson ∙ 10 Dec 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
 ∙ 19 min read

How to Send a Press Release by Email to Journalists with Examples

Bart Donda ∙ 28 Feb 2024
If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you.

PR Outreach & Media Relations

 ∙ 7 min read

15 Top Magazines in the US to Pitch in 2025

Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
How to Find Guardian Contact Information
,  ∙ 3 min read

How to Find Guardian Contact Information: A Step-by-Step Guide

Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
How to Format a Press Release
 ∙ 17 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
 ∙ 7 min read

Top Tier Publications: What They Are and How to Get Published

Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work."  If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
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