It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.
Jednym z elementów, które wprowadziliśmy do najnowszej wersji edytora treści w Prowly, jest większa kontrola nad ustawieniami SEO. Powód jest prosty – optymalizacja treści pod kątem wyszukiwania jest dziś jednym z podstawowych narzędzi, dzięki którym PR-owcy mogą docierać jeszcze skuteczniej ze swoją komunikacją.
Jedno z najstarszych narzędzi w arsenale każdego PR-owca. Choć niewielu się do tego przyznaje, dziennikarze często z niej korzystają. Jak ją tworzyć, by spełniała swoją rolę?
Jak pisać, by zachęcać dziennikarzy do otwierania przesyłanych materiałów?
Data reflects nearly everything people do—from their daily shopping to their travel habits. Modern agencies have access to tremendous knowledge, they just have to learn how to use it.
Enjoying the holiday break? Looking for something to read while waiting for 2017 to come? We’ve got you covered – here’s a list of the most popular posts on our blog in 2016.
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over…
Last week was a great time to get some marketing/sales insights and inspirations. One key event that took place was infoShare2016, one of the biggest tech conferences in CEE. We were there of course, and below we’ve prepared a short review of selected lectures and speeches.
Some say new technologies have changed the way the PR industry works. Social media, smartphones, mobile apps and instant communication, they all influence people’s daily routines. Some even say there’s also a wide range of tools built for you – agency and corporate PR experts – to support you in your everyday media relations struggle! Nonsense! Just take a look at these eight reasons why you should steer clear of any fancy software.