PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. Try Prowly's media monitoring free for 7 days Create media reports and start tracking your brand for […]
PR Tools & Software ∙ 11 min read
Top 15+ Social Listening Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 3 Apr 2024
Did you know that all social media networks combined have 4.95 billion users as of November 2024? If you run a business, it's very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […]
PR Tools & Software ∙ 12 min read
20+ Top Sentiment Analysis Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 3 Apr 2024
Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that - round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we're […]
PR Tools & Software ∙ 10 min read
Best PR Software: Comparison Guide w/ Pricing for 2025
Gina Nowicki ∙ 3 Apr 2024
As more and more PR professionals realize their need to turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for your consideration in 2025. If you’re on the lookout for PR software, you might have already heard about PR tools like: Ready to get to know […]
PR Tools & Software ∙ 7 min read
What PR Pros Dislike About Old-School PR Software
Gina Nowicki ∙ 3 Apr 2024
It’s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting. While teams once tried to circumvent the cost and implementation time of these PR tools by building their own PR workflows […]
PR Tools & Software ∙ 31 min read
45+ Best Social Media Management Tools in 2025
Mile Zivkovic ∙ 26 Mar 2024
For any business worldwide, using social media is a no-brainer with over 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question - you can use media monitoring to […]
PR Tools & Software ∙ 15 min read
Top 10 Social Media Monitoring Tools for PR Pros — a 2025 List
Mile Zivkovic ∙ 20 Mar 2024
PR pros have a complex and difficult task—to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well—social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns in a clear, measurable […]
PR Tools & Software ∙ 13 min read
What is PR Newswire and Should You Use it in 2025? (with Pricing)
Mile Zivkovic ∙ 19 Mar 2024
Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? These are just some of the many […]
PR Tools & Software ∙ 14 min read
The Ultimate Guide to Press Release Tools — Top List for 2025
Mile Zivkovic ∙ 18 Mar 2024
They've gone through decades of evolution, but even in 2025, press releases are an important medium for communicating news stories and making sure your client's brand gets noticed. And the great information (and curse) is - now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […]
PR Tools & Software ∙ 15 min read
Muck Rack vs Cision vs Prowly – 2025 Pricing & Feature Comparison
Bart Donda ∙ 23 Feb 2024
We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature & pricing comparison.
Online Newsroom ∙ 8 min read
How to Create an Online Newsroom - Best Practices
Berenika Teter ∙ 14 Feb 2024
Traditional PR is dying - we have heard this in the media for several years. The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders...
PR Outreach & Media Relations, Product Guides ∙ 9 min read
How to Improve Your Pitching Strategy Using Email Performance Data
Kamila Hanson ∙ 13 Feb 2024
While "spray and pray" tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn't contribute to long-term brand success. Moreover, with the diminishing number of journalists and […]
