Press Release Writing and Content Creation ∙ 12 min read
How to Write a Great Press Release Headline (w/ Examples & Tips)
Prowly ∙ 7 Oct 2023
It’s strange but true—the shortest part of your press release is the most important and, quite often, the hardest to write. Even after you’ve obsessed over every component of an effective press release, the headline is still there, staring back at you and asking, “Are you sure you’re done with me?”. Why is it so […]
PR Outreach & Media Relations ∙ 11 min read
What Can You Learn From Bad PR Pitches (w/ Bad PR Examples)
Prowly ∙ 27 Sep 2023
They say that you should always learn from your mistakes, and it’s true. That’s how you get better and avoid doing the same thing again, right? Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be embarrassing, why don’t you just learn from other people’s mistakes? […]
Press Release Writing and Content Creation ∙ 13 min read
How to Write a Partnership Press Release (Examples & Templates)
Dominika Kuras ∙ 27 Sep 2023
What is a partnership press release? A partnership press release is a public relations document issued by businesses to announce a significant collaboration with another entity. It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. The primary purpose of a partnership announcement press release is to […]
PR Outreach & Media Relations ∙ 11 min read
Press Release Submission Sites – Where to Submit a Press Release?
Bart Donda ∙ 15 Sep 2023
While there are several ways to share your press release, we want to highlight the use of online press release distribution services to get your message in front of people and organizations that could be interested in what you have to share.
Press Release Writing and Content Creation ∙ 13 min read
How to Write an Effective Press Release? Journalists Answer
Edyta Kowal ∙ 15 Sep 2023
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get? – these are some of the questions we asked the representatives of PR News, PR Newswire, Forbes, PR Council, Business Insider Polska, and Automated Insights and the author of the book „Brand Journalism.”
Press Release Writing and Content Creation ∙ 6 min read
The Right Press Release Length to Get Your Story Picked Up
Prowly ∙ 14 Sep 2023
Too short? Too long? Find out to figure out the ideal press release length.
Media Lists & Journalists ∙ 6 min read
Top Sports Journalists in the US - The 2023 List
Prowly ∙ 12 Sep 2023
Ask any sports PR professional what one of the biggest challenges to securing coverage is, and they will likely tell you it is finding the most relevant sports journalists. No matter the feature, if you are not pitching to the right reporter, it can take a long time to secure the coverage you deserve. If […]
Media Lists & Journalists ∙ 5 min read
Top Canadian Media Contacts to Be in Touch With (Toronto, Vancouver, Ottawa)
Magdalena Wosinska ∙ 12 Sep 2023
Which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions. I've decided to make this task easier for you.
Media Lists & Journalists ∙ 6 min read
Top Music Journalists to Cover Your Story – The 2023 List
Prowly ∙ 4 Sep 2023
Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]
PR Outreach & Media Relations ∙ 5 min read
Why Use PR Outreach Software (w/ Best Tools To Choose From)
Prowly ∙ 4 Aug 2023
When it comes to sharing your clients’ news, every PR professional knows the importance of the pitching process. However, ensuring you are contacting journalists in the most effective way can be challenging. Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. If you're on the lookout for […]
PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How To Improve Sender Reputation and Email Deliverability
Prowly ∙ 29 Jul 2023
Email continues to play an important role in public relations. For effective pitching, sender reputation is key to the success of any campaign.
PR Outreach & Media Relations ∙ 4 min read
Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That)
Prowly ∙ 28 Jul 2023
There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]
