Many eyes are now directed towards Canada. In October, the Canadians will face parliamentary elections. They will decide between the vision of the country’s current Prime Minister, Liberal Justin Trudeau, and his conservative rival Andrew Scheer. The Canadian media predict that climate change and the actions proposed by political parties and their leaders may constitute one of the most important issues for those who will head to the polls.
You need to find the right media for your story. Often, PRs use a media contacts list. Remember to search for contacts according to specific criteria. It’s a big way to target relevant journalists and media contacts.
Looking for a full list of Canadian media contacts with their contact details?
Prowly offers a worldwide media contacts database counting over 1 million media contacts, including over 40 000 from just Canada.
Canadian media list
Canadian magazines usually focus on a specific area, for example, business, fashion, music, politics, sports and more.
From the PR pros point of view, however, another question arises: which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions.
I’ve decided to make this task easier for you. I believe that successful relations with the media are those in which you contact a person, having already done research on them. Even a few sentences, like “I’ve read your article and I decided to write to you because it’s relevant to the press release I’d like to send you.”
Toronto media contacts list
Today, Toronto is the most important metropolis of the country and its economic capital. It is here that the real business and political discussion take place. Who should you follow? Here are some examples from our Toronto media contacts list:
Rosemary Barton, CBS NEWS
“Freckled. Loves all the politics. Heavy on the coffee and the high heels.” – that is what you can read on her Twitter profile.
Currently, she is the Parliament Hill correspondent for CBC News and a co-anchor. She was the host of Power & Politics on CBC News Network. She managed to conduct an exclusive interview with the Prime Minister of Canada – Justin Trudeau.
Lisa LaFlamme, Chief News Anchor & Senior Editor at CTV National News – CTV Television Network.
She’s an Canadian television journalist, and currently the chief anchor and senior editor of CTV National News. LaFlamme previously served as the news international affairs correspondent. She interviewed Bill Clinton, Tony Blair and Boris Jonhson…want to be the next on the list?;)
Georgia Balogiannis, Editor-in-Chief Metroland Media Toronto
Toronto is a vibrant and diverse city, with so many stories to be told. Do you want to reach the local community? You better get in touch with Georgia Balogiannis. She’s an Editor-in-Chief in Metroland Media Toronto. Her favourite topics are Art, Education, Entertainment, Politics, Local News, Sports, Community News. Titbit about Georgia? She was one of the lead editors on an ambitious digital and print project, titled The Millennial Mission. The project examines how post-secondary institutions are preparing millennials for the workforce.
David Nickle, reporter for the Metroland Media Toronto
David Nickle is the author of several novels and numerous short stories. His latest novel, VOLK: A Novel of Radiant Abomination, is available from ChiZine Publications. His novel Eutopia: A Novel of Terrible Optimism (to which VOLK is a sequel) was a finalist for the Aurora Award, the Sunburst Award and the Compton Crook Award.
Vancouver media contact list
Vancouver is so famous for being one of the world’s “most livable cities” that it’s regularly cited as one of the top examples whenever “liveable” cities are discussed. See this is a good opportunity for your brand? See who can cover it. In Vancouver, you may notice two main outlets: The Vancouver Sun Online and Province Online. You’ll find more examples in our Vancouver media contact list.
Valerie Casselton, Managing Editor at The Vancouver Sun Online
Specialties: Newsroom leadership & direction of news content. Strategic planning, digital transformation, financial/budget management, professional development and training, interviewing & hiring. Strong editor, writer, communicator and collaborator.
Dan Fumano, Reporter at The Province Online
A reporter for The Province and The Vancouver Sun daily newspapers in Vancouver, BC. He specializes in topics, such as Entertainment, Finance & Banking Services. Recently he wrote an article about the cost of climate change for the city.
Ottawa media contact list
Ottawa is the capital city of Canada. Here you will mainly cover political topics. Two examples from our Ottawa media list:
Chris Hannay, Editor The Globe and Mail
Chris Hannay is assistant editor in the Ottawa bureau and creator and author of the daily Politics Briefing newsletter. He describes himself as a “Political journalist during the day. Community builder at night”.
Amanda Connolly, Political Reporter, Ottawa at Global Television Network
She covers terrorism and the military for iPolitics, a Canadian website focusing on in-depth coverage of federal politics. Her responsibilities include covering Senate and House of Commons committees, the passage and proposal ofnational security legislation.
Remember about the basics of media relations
- Figure out which journalists will be interested in your story and find their contact details by using a database
- Leave your team some notes on who’s speaking with who about what
- Choose a good subject, interesting language (both spoken and written) and be prepared
- Make sure you triple-check for any grammar, punctuation, and spelling mistakes
- Make use of a PR CRM to stay in control of your relations with important media contacts
You know who to follow…. but there are many more contacts to communicate with. It’s time to reach them. We’ll be happy to help!