Press Release Writing and Content Creation ∙ 13 min read
How to Write a Crisis Press Release (Examples and Templates)
Dominika Kuras ∙ 28 Feb 2024
Crisis communication can make or break a brand's reputation, whether it's a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. Looking to create a crisis press release? Use Prowly's AI press release generator or templates that you […]
Press Release Writing and Content Creation ∙ 15 min read
How to Write a Nonprofit Press Release (Example & Template)
Aleksandra Dyl ∙ 28 Feb 2024
Writing a press release is an effective (and often inexpensive) way of spreading awareness of your nonprofit’s major activities or notable events - especially with the adjustable press release template to ease the process. This article provides an in-depth overview of writing a press release for a nonprofit organization with real-life examples and all the […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Book Press Release (Example and Template)
Gina Nowicki ∙ 28 Feb 2024
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.
PR Outreach & Media Relations ∙ 19 min read
How to Send a Press Release by Email to Journalists with Examples
Bart Donda ∙ 28 Feb 2024
If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you.
PR Outreach & Media Relations, Product Guides ∙ 9 min read
How to Improve Your Pitching Strategy Using Email Performance Data
Kamila Hanson ∙ 13 Feb 2024
While "spray and pray" tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn't contribute to long-term brand success. Moreover, with the diminishing number of journalists and […]
PR Outreach & Media Relations ∙ 9 min read
How to Promote a Press Release in 10 Easy Ways
Mile Zivkovic ∙ 9 Feb 2024
You've spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there's even more work to be done - promoting that press release. To make sure you get the maximum impact from your press releases, there are […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a New CEO Press Release (Examples and Template)
Mile Zivkovic ∙ 9 Feb 2024
Your company just appointed a new CEO, which is huge news! After you've made an internal announcement, it's time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release - a document telling readers who has become the chief executive officer of your company […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Concert Press Release (Examples and Template)
Dominika Kuras ∙ 9 Feb 2024
Even if there’s still plenty of time until the hot music festivals start, concert press releases are already being published, allowing fans ample time to prepare. Find out what these announcements really bring to the stage. Learn how to craft attention-grabbing releases from the right words to perfect timing. Looking to create a concert press […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write an Art Exhibition Press Release (Example and Template)
Zuzanna Dora ∙ 9 Feb 2024
An artist press release - the tool to let the world know about the big events from an artist's professional life. It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let's see how to write a press release […]
Media Lists & Journalists ∙ 5 min read
Top Design Journalists to Cover Your Story - The 2023 List
Prowly ∙ 5 Feb 2024
When it comes to sharing your client’s news, every PR knows the importance of having the right media list. An in-depth list of design journalists can help you to maximize the coverage you secure, ensuring you can maximize brand awareness and reach even more people. However, creating a media list can be an incredibly challenging […]
Press Release Writing and Content Creation ∙ 9 min read
How to Design a Press Release (w/ Tips & Examples)
Zuzanna Dora ∙ 5 Feb 2024
Press releases are usually all about writing. However, a different - design focused - approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you'll definitely upgrade your workflow. Add press release templates to the mix, and expect […]
Press Release Writing and Content Creation ∙ 4 min read
Can a Press Release Have Images? Tips on Including Photos, Videos and Logos
Bart Donda ∙ 5 Feb 2024
There's a reason why communication relies on visuals; pictures drive attention way better than any text. Why should a press release be any different?
