Reputation Management ∙ 5 min read
How Can Brands Earn Trust in the Fake News Era?
Iliyana Stareva ∙ 29 Jun 2021
We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.
PR Strategy & Planning ∙ 6 min read
3 Tips for Creative Marketing That Beats Fake News
Pratik Dholakiya ∙ 29 Jun 2021
As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.
PR Strategy & Planning ∙ 2 min read
How Prowly Can Help Communicate Your CSR Activities
Prowly ∙ 15 Jun 2021
CSR activities are an important part of your brand identity. Even when they’re not the specific focus of media attention, they form part of your backstory when you get exposure or interest for other reasons. But when journalists are trying to learn more about you today, how can you be sure that they have access […]
Industry-Specific PR ∙ 4 min read
Communications Offers the NHS Its Greatest Lifeline
Tomasz Dominiak ∙ 12 Jun 2021
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public.
Press Release Writing and Content Creation ∙ 10 min read
How to Format a Press Release in 2023 (w/ Examples)
Prowly ∙ 18 May 2021
Press releases are the cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are a standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news you’re […]
PR Industry News & Trends ∙ 7 min read
Vice-President of ICCO: Let's talk about PR more ambitiously [INTERVIEW]
Magdalena Wosinska ∙ 6 May 2021
"The appointment of a Pole is proof of the fact that we’re not a second-rate market, but a mainstream one. This can be seen in our presence in international competitions where we win a large number of awards every year" - says Grzegorz Szczepanski, Vice- President od ICCO.
PR Strategy & Planning ∙ 8 min read
How PR Helps To Close Enterprise Deals
Alexander Storozhuk ∙ 30 Mar 2021
I believe that good PR can be a real sales booster, and PR efforts targeted specifically at your enterprise clients can help your sales staff reach completely different figures in their sales quotas.
Industry-Specific PR ∙ 3 min read
Marketing and Brand Communication Strategies in Esports [E-book]
Magdalena Wosinska ∙ 20 Mar 2021
In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group.
PR Strategy & Planning ∙ 5 min read
Should Newsjacking Be a Part of a Communication Strategy?
Olivier Cimelière ∙ 25 Jan 2021
Jumping on a news item to send a lighthearted message to one’s consumers is nothing new in itself. Brands have made fun of people in the news for years.
CSR, Magazyn, Public Relations ∙ 17 min read
Good news is better news? O alternatywnym sposobie komunikacji w dobie kryzysu
Zespół SmartLunch ∙ 4 Aug 2020
Złe informacje sprzedają się lepiej. To bardziej pewne niż to, że o skutkach COVID-19 będziemy czytać w książkach do historii. Nie odkryjemy również Ameryki gdy napiszemy, że wyjście przed szereg w komunikacji medialnej jest o wiele trudniejsze, niż wpisanie się w nurt. Jednak czy płynąc z nurtem nie rezygnujemy z wartościowych rzeczy? Idąc dalej - […]
Magazyn, Public Relations ∙ 7 min read
Jak realizować działania PR, kiedy rynek mediów się kurczy?
Marta Kaleta-Domaradzka ∙ 23 Jun 2020
Kiedy w 2011 r. dyrektor generalny Światowej Organizacji Własności Intelektualnej (WIPO) - Francis Gurry - oznajmił w wywiadzie dla szwajcarskiego dziennika "La Tribune" że do 2040 roku prasa przeniesie się do sieci - wydawcy, ale też PRowcy, podeszli do tej tezy ostrożnie. W Polsce był to bowiem nadal czas realizacji KPI opartych o publikacje w […]
Magazyn, Public Relations ∙ 6 min read
Jak organizować komunikację, eventy i biznes w czasach koronawirusa?
PR bez krawatów ∙ 21 Apr 2020
Wiele standardowych eventów, takich jak konferencje branżowe, targi pracy czy szkolenia można bardzo łatwo przenieść z offline do online. Wystarczy zorganizować webinar, który oprócz wideo i dźwięku umożliwia również udostępnienie prezentacji, plików itp. Bieżąca interakcja możliwa jest dzięki czatom, a bardziej rozbudowane platformy do spotkań online posiadają dodatkowe narzędzia do angażowania odbiorców, takie jak ankiety czy quizy.
