Top Beauty & Fashion Journalists in the UK – the 2021 List

Even the most interesting story needs several components to get coverage. One of them is finding relevant media contacts to pitch to. In other words, having the right fashion or beauty media list.

The world of beauty has turned on its head. The reporters have their fingers on the pulse of the beauty industry and are responsible for creating some of the years leading trends. The beauty journalists and influencers very often refer to products and given brands.

This means that this is where you can shine and be mentioned – faster than anywhere else. It is in this industry that relations with journalists are very important. Before you write to any of them, conduct thorough research on his or her interests and the topics he or she raises. This will help shorten the initial distance. We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.

If you’re looking for a complete media list of beauty & fashion journalists and influencers, you can find them in Prowly’s media database. Search by industry, location, outlet, and job position to find the most relevant contacts for your story.

It contains over 1 million media contacts and is completely free for 7-days with full search access.

Beauty journalists in the UK

Victoria Jowett

Beauty Director, Cosmopolitan

Victoria is the Digital Beauty Director at She loves Louis Theroux documentaries.

Her story published in Cosmopolitan dives into the Instagram trends when it comes to the makeup or beauty products that are always sell out. If you’re writing a product press release, that is the right person to get in touch. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Depending on your product and target audience, you’ll want to focus more on one or the other.

Sarah Jossel

Beauty Director, The Sunday Times

Sarah is a UK beauty journalist who knows all the tips and tricks of the beauty industry: from fake tan to retinol, party makeup, and more. Sarah also writes the #BeautyBoss column, where you may find read about beauty products that she recommends, for instance: “12 most memorable beauty products of the decade” or “six product to use while existing.”

Bridget March

Bazaar’s Digital Beauty Director

Bridget March is Bazaar’s Digital Beauty Director overseeing all beauty content for, including fitness and wellbeing. From news and interviews to tutorials and treatment reviews, she answers the beauty questions you are searching for with expert advice and introduces you to the latest trends – however extreme they may be. If you have got some interesting topics regarding the latest beauty trends? Try to follow up Bridget.

Lauren Murdoch-Smith

Beauty and Lifestyle Editor, British Vogue

Her favorite quote: “You’re not too old, and it’s never too late.” As she claims, she would love to had met Estee Lauder. A woman who made make-up history and carved the beauty landscape out for us. Her style icon is Diane Kendal. Here you may read more about Lauren’s hobbies. Tip: You can use these trivia when you first contact Lauren. Shorten the distance and prove that you did proper research about the journalist with whom you want to establish a relationship.

Top beauty influencers & journalists on Instagram

Alessandra Steinherr

Creative & Beauty Director Glamour UK

Alessandra’s Instagram is full of skincare and selfies. You can even join her for Instagram LIVE’s where she answers your burning beauty questions. In the article “Lessons To Take From Alessandra Steinherr’s Skincare Routine” you may see that she refers to many brands. This means that she may be willing to cooperate – if she decides that the product is of high quality. It is worth keeping this in mind.

Ingeborg van Lotringen

Beauty Director, Cosmopolitan

Beauty director and Queen of Cosmopolitan, Ingeborg van Lotringen is living the dream. Her words are always interesting and well written – the woman really knows her stuff.

Cherr Web

Beauty influencer

Professional make-up artist and YouTuber. Follow her for endless make-up inspiration that balances wow with wearable, useful product recommendations and joyous flower snaps.

Find more beauty & fashion media contacts

Looking for a full pr list of beauty and fashion journalists and reporters?

Find them in Prowly’s media database. Search by niche, location, outlet, and job position to find the most relevant media contacts for your story.

It contains over 1 million media contacts and is completely free for 7-days with full search access so you can see if it’s a match for you.

Cover photo by Jamie Street