Top Beauty & Fashion Journalists in the UK – The 2022 List

Even the most interesting story needs several components to get coverage. One of them is finding relevant media contacts to pitch to – in other words, having the right fashion or beauty media list.

If you’re looking for a complete media list of beauty & fashion journalists and influencers, you can find them in Prowly’s Media Database. Search by industry, location, outlet, and job position to find the most relevant contacts for your story.

Prowly’s Media Database contains over 1 million media contacts and is completely free for 7 days, with full search access →

Ready to discover top beauty and fashion journalists in the UK? Here’s who should be on your list:


Top fashion & beauty journalists in the UK


Victoria Jowett, Beauty Director, Cosmopolitan

Victoria is the Digital Beauty Director at Cosmopolitan.com/UK who loves Louis Theroux documentaries. If you’re writing a product press release, that is the right person to get in touch. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Depending on your product and target audience, you’ll want to focus more on one or the other.

Victoria Jowett - Top beauty journalists
Source: Twitter


Sarah Jossel, Beauty Director, The Sunday Times

Sarah is a UK beauty journalist who knows all the tips and tricks of the beauty industry: from fake tan to retinol, party makeup, and more. Sarah also writes the #BeautyBoss column, where you may find read about beauty products that she recommends (12 most memorable beauty products of the decade, for instance).

Sarah Jossel - Top beauty journalists
Source: Twitter


Bridget March, Bazaar’s Digital Beauty Director

Bridget March is Bazaar’s Digital Beauty Director overseeing all beauty content for harpersbazaar.co.uk, including fitness and wellbeing. From news and interviews to tutorials and treatment reviews, she answers the beauty questions you are searching for with expert advice and introduces you to the latest trends – however extreme they may be.

Bridget March - Top beauty journalists
Source: Twitter


Alessandra Steinherr, Beauty Director, The Glossary Magazine

Alessandra’s Instagram is full of skincare and selfies. You can even join her for Instagram LIVE’s where she answers your burning beauty questions. In the article “Lessons To Take From Alessandra Steinherr’s Skincare Routine” you may see that she refers to many brands. This means that she may be willing to cooperate – if she decides that the product is of high quality. It is worth keeping this in mind.

Alexandra Steinherr - Top beauty journalists
Source: Instagram


Ingeborg van Lotringen, Journalist

Ingeborg van Lotringen is top beauty journalist who knows it all: the good, the bad, and what the beauty industry doesn’t necessarily tell you. For more than twenty years, she’s been testing and researching every possible skincare product and treatment. She even wrote a book titled Great Skin – Secrets the Beauty Industry Doesn’t Tell You.

Ingeborg van Lotringen - Top beauty journalists
Source: Instagram


Find more beauty & fashion media contacts

Looking for a full list of beauty and fashion journalists and reporters? Find them in Prowly’s Media Database. Search by niche, location, outlet, and job position to find the most relevant media contacts for your story.

It contains over 1 million media contacts and is completely free for 7 days.


Cover photo by Jamie Street