Media Lists & Journalists ∙ 5 min read
Top Art Journalists to Cover Your Story – The 2025 List
Prowly ∙ 20 Dec 2022
A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]
Media Lists & Journalists ∙ 3 min read
Top Beauty & Fashion Journalists in the UK – The 2025 List
Magdalena Wosinska ∙ 20 Dec 2022
We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.
Media Lists & Journalists ∙ 5 min read
Top Environmental Journalists - The 2025 List
Prowly ∙ 12 Dec 2022
In recent years, the impact we are having on the planet has become one of the most hotly discussed issues in the world. From global warming stories to innovative new products, environmental journalists have never been more in demand. For PR professionals, this has made the industry incredibly competitive and having a proven media list […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further
Aleksandra Dyl ∙ 18 Nov 2022
Before the weekend begins and you forget about Public Relations for two days (or at least try to), it’s Friday - and Fridays are for new #PRChats. This time we’ll dive into the similarities and differences between PR and marketing with the one and only Domenica D’Ottavio. While she’s tried both, she gathered up top […]
PR Tools & Software ∙ 4 min read
Eight Reasons Why Your PR Should Avoid PR Software at All Cost!
Rafal Salak ∙ 11 Nov 2022
Some say new technologies have changed the way the PR industry works. Social media, smartphones, mobile apps and instant communication, they all influence people’s daily routines. Some even say there’s also a wide range of tools built for you – agency and corporate PR experts – to support you in your everyday media relations struggle! Nonsense! Just take a look at these eight reasons why you should steer clear of any fancy software.
PR Strategy & Planning ∙ 7 min read
7 Selling Tips That Will Get Your PR Contract Signed
Gina Nowicki ∙ 8 Nov 2022
Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]
PR Crisis Management ∙ 9 min read
Security Best Practices for Your Remote Team
Pawel Ogonowski ∙ 31 Oct 2022
Are you interested in utilizing the power of remote teams to boost your business?
Interviews & Webinars ∙ 4 min read
Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker
Aleksandra Dyl ∙ 7 Sep 2022
Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we're talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique
Prowly ∙ 12 Aug 2022
It doesn’t matter what the clock says – it’s Prowly #PRChat time right now! Gihan Hyde always knows what time it is in the world of PR. Through her own consultancy, CommUnique, she applies her two decades of experience in her quest to help companies improve their Environmental, Social and Governance credentials in a rapidly […]
PR Industry News & Trends ∙ 10 min read
What is TikTok and Why Should PR Pros Care?
Vlad Shvets ∙ 9 Aug 2022
When TikTok first hit the social media party on a global level, it was easily written off as a “Snapchat-esque” platform where young social media influencers and general users alike could share small snippets of a video in a cut-and-paste fashion. But, like many new platforms, many PR and Marketing professionals ignored it and waited for the trend to pass.
PR Tools & Software ∙ 10 min read
Buying PR Software: How to Choose the Best One for Your Needs
Gina Nowicki ∙ 8 Aug 2022
Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let's take a guess […]
PR Industry News & Trends ∙ 8 min read
2021: Digital PR is Here To Stay
Heather Wilkinson ∙ 3 Aug 2022
The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” With social media and smartphones being omnipresent, the above quote is truer than ever. The phenomenon such as ‘Cancel Culture’ also doesn’t make it easy to […]
