PR Tools & Software ∙ 7 min read
7 Press Room Software Providers to Consider for News Publishing
Prowly ∙ 24 Nov 2023
The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]
Media Lists & Journalists ∙ 6 min read
Top Food Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
When it comes to gaining coverage for your brand, it takes a number of components coming together successfully. One of the most significant factors in securing coverage is ensuring that you are pitching to the right food journalists. Building the perfect media list can be a challenge, though, and searching to find the right food […]
Media Lists & Journalists ∙ 5 min read
Top Entertainment Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
The world of entertainment is a fast-changing environment, which means getting your news out there can be incredibly challenging. Having the right entertainment journalists on your media list is essential in helping you to secure the best coverage possible. Creating the most in-depth media list of entertainment reporters can be the difference between the success […]
Media Lists & Journalists ∙ 5 min read
Top Education Journalists to Cover Your Story - The 2023 List
Prowly ∙ 24 Nov 2023
The world of education is a continuously changing industry, which means getting your news the coverage it deserves is tough. Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]
Media Lists & Journalists ∙ 6 min read
Top Medical & Healthcare Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to the right medical and healthcare journalists is key and having access to the right media database is a great start. You can save lots of time and effort […]
Media Lists & Journalists ∙ 4 min read
Top Tech Journalists – The 2023 List
Magdalena Wosinska ∙ 24 Nov 2023
Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to.
Reputation Management ∙ 7 min read
Using PR to Improve SEO Reputation Management
Gina Nowicki ∙ 24 Nov 2023
What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […]
PR Strategy & Planning ∙ 7 min read
Digital PR and SEO: The Power Team for Today’s PR Initiatives
Anna Lebedeva ∙ 24 Nov 2023
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Media Lists & Journalists ∙ 5 min read
Top Business Journalists in the US & UK – The 2023 List
Prowly ∙ 24 Nov 2023
Whether you’re looking to raise your business profile, generate new traffic, launch a new division, attract new clients, or create investor interest, calling on solid business journalists is one of the best ways to get your company noticed. Access to a media database can save you a lot of time, as it lets you quickly […]
Reputation Management ∙ 8 min read
How to Make the Best of Negative Reviews Online
Pratik Dholakiya ∙ 24 Nov 2023
Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […]
PR Strategy & Planning ∙ 6 min read
How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape
John Hall ∙ 24 Nov 2023
Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]
PR Tools & Software ∙ 7 min read
How to Use Prowly PR Software for Political Campaign Management
Prowly ∙ 24 Nov 2023
Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […]
