PR Outreach & Media Relations ∙ 18 min read
Media Pitch Subject Lines – Best Practices & Examples
Prowly ∙ 5 Dec 2023
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.
Reputation Management ∙ 10 min read
Measure Your Online Reputation: 9 Key Metrics to Track
Hanson Cheng ∙ 3 Dec 2023
At one point or another, your business could experience a PR nightmare. It has happened even to the biggest and most established names. Pepsi received flak with their ad featuring Kendall Jenner. Dove's Facebook ad was labeled racist even when it was anything but. Then, there's the matter of consumers' trust being heavily dependent on […]
PR Strategy & Planning ∙ 8 min read
PR Team Structure: How to Build and Grow Your PR Team
Gina Nowicki ∙ 1 Dec 2023
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively...
PR Strategy & Planning ∙ 11 min read
How to Use Prowly to Step Up Your PR Link Building Game
Laura Ellen Blackwell ∙ 29 Nov 2023
Prowly is designed to make PR outreach the easiest thing in the world. And if you’re already familiar with the concept of outreach, then you know how time-consuming it can be. When it comes to link building; high quality, editorial links are the ones that have the biggest impact on SEO and, ultimately, where your […]
PR Strategy & Planning ∙ 14 min read
The Gig Economy Might Save the PR Agency Business Model - Here's Why
Shauna Nuckles ∙ 28 Nov 2023
Over the past year, my team and I have worked intimately with PR agencies to help them navigate the challenges that came with running a business during a global pandemic. It isn’t easy to find words that accurately summarize our collective experience, but every PR professional I’ve connected with has had something in common. They […]
Industry-Specific PR ∙ 9 min read
Public Relations for Video Games - How to do Gaming PR in 2023
Prowly ∙ 25 Nov 2023
There are still plenty of people who don’t know how huge the video game industry is. On average, around ten gaming titles make as much or more as Hollywood’s #1 hit every year. In 2020, industry revenue reached nearly $180 billion. Just to compare (and to be fair by using the last pre-COVID year), the […]
PR Tools & Software ∙ 7 min read
7 Press Room Software Providers to Consider for News Publishing
Prowly ∙ 24 Nov 2023
The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]
Media Lists & Journalists ∙ 6 min read
Top Food Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
When it comes to gaining coverage for your brand, it takes a number of components coming together successfully. One of the most significant factors in securing coverage is ensuring that you are pitching to the right food journalists. Building the perfect media list can be a challenge, though, and searching to find the right food […]
Media Lists & Journalists ∙ 5 min read
Top Entertainment Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
The world of entertainment is a fast-changing environment, which means getting your news out there can be incredibly challenging. Having the right entertainment journalists on your media list is essential in helping you to secure the best coverage possible. Creating the most in-depth media list of entertainment reporters can be the difference between the success […]
Media Lists & Journalists ∙ 5 min read
Top Education Journalists to Cover Your Story - The 2023 List
Prowly ∙ 24 Nov 2023
The world of education is a continuously changing industry, which means getting your news the coverage it deserves is tough. Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]
Media Lists & Journalists ∙ 6 min read
Top Medical & Healthcare Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to the right medical and healthcare journalists is key and having access to the right media database is a great start. You can save lots of time and effort […]
Media Lists & Journalists ∙ 4 min read
Top Tech Journalists – The 2023 List
Magdalena Wosinska ∙ 24 Nov 2023
Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to.
