PR Measurement & Analytics ∙ 7 min read
Pica Pole or Digital Analytics? ROI and the Art of PR
Dick Grove ∙ 11 Dec 2023
As PR professionals, we live and function in very uncertain times - politically, socially, and economically. Collectively, we are anxious as we round the bend into 2021. Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]
