PR Industry News & Trends ∙ 7 min read
How COVID-19 is affecting the PR Market in the UK and beyond?
Karolina Kroliczek ∙ 18 Dec 2023
COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […]
PR Industry News & Trends ∙ 7 min read
Traditional vs Digital PR: An Unwanted Romance?
Karolina Kroliczek ∙ 11 Dec 2023
How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]
PR Strategy & Planning ∙ 6 min read
Public Relations and Advertising: Life with or without borders?
Karolina Kroliczek ∙ 11 Dec 2023
As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine's advertising team when their […]
