PR Strategy & Planning ∙ 13 min read
How to Use PR to Make Your Next Product Launch a Success
Prowly ∙ 14 Feb 2024
Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]
PR Strategy & Planning ∙ 8 min read
How to Use PR to Level Up Your Performance Marketing Game
Georgia Branch ∙ 14 Feb 2024
When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]
PR Outreach & Media Relations, Product Guides ∙ 9 min read
How to Improve Your Pitching Strategy Using Email Performance Data
Kamila Hanson ∙ 13 Feb 2024
While "spray and pray" tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn't contribute to long-term brand success. Moreover, with the diminishing number of journalists and […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Feb 2024
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
PR Outreach & Media Relations ∙ 9 min read
How to Promote a Press Release in 10 Easy Ways
Mile Zivkovic ∙ 9 Feb 2024
You've spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there's even more work to be done - promoting that press release. To make sure you get the maximum impact from your press releases, there are […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a New CEO Press Release (Examples and Template)
Mile Zivkovic ∙ 9 Feb 2024
Your company just appointed a new CEO, which is huge news! After you've made an internal announcement, it's time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release - a document telling readers who has become the chief executive officer of your company […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Concert Press Release (Examples and Template)
Dominika Kuras ∙ 9 Feb 2024
Even if there’s still plenty of time until the hot music festivals start, concert press releases are already being published, allowing fans ample time to prepare. Find out what these announcements really bring to the stage. Learn how to craft attention-grabbing releases from the right words to perfect timing. Looking to create a concert press […]
PR Strategy & Planning ∙ 13 min read
SEO Press Releases: How to Leverage Press Releases for SEO?
Tracy Vides ∙ 9 Feb 2024
By and large, SEO press releases are shunned by the SEO community. Conversely, public relations professionals rely heavily upon them. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that SEO press releases are dead. Are press […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write an Art Exhibition Press Release (Example and Template)
Zuzanna Dora ∙ 9 Feb 2024
An artist press release - the tool to let the world know about the big events from an artist's professional life. It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let's see how to write a press release […]
PR Tools & Software ∙ 16 min read
The Complete Social Media Listening Guide for Public Relations
Kamila Hanson ∙ 8 Feb 2024
Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand's reputation, but had no way to prove it without looking at the bigger picture. Social listening software, like Prowly, helps to examine your brand's presence everywhere people might […]
PR Measurement & Analytics, Product Guides ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
Media Lists & Journalists ∙ 5 min read
Top Design Journalists to Cover Your Story - The 2023 List
Prowly ∙ 5 Feb 2024
When it comes to sharing your client’s news, every PR knows the importance of having the right media list. An in-depth list of design journalists can help you to maximize the coverage you secure, ensuring you can maximize brand awareness and reach even more people. However, creating a media list can be an incredibly challenging […]
