PR Outreach & Media Relations ∙ 17 min read
How to Start Building Relationships with Influencers from Scratch
Alexandra Tachalova ∙ 26 Apr 2024
It may seem obvious to many of you, but surprisingly, I’ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers’ audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust […]
PR Strategy & Planning ∙ 14 min read
What Digital PR Strategies Are Still up to Date
Alexandra Tachalova ∙ 26 Apr 2024
The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win!
