Iliyana Stareva

Iliyana Stareva is Global Partner Program Manager at HubSpot, focusing on aligning HubSpot's expanding global teams to better service the agency partners and smoothly roll out changes to the program. She spends her free time dancing salsa or writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland.

PR Strategy & Planning ∙ 5 min read

Outbound vs Inbound PR: Why We Need a Mindset Change

Iliyana Stareva ∙ 26 Apr 2024

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.

Reputation Management ∙ 5 min read

How Can Brands Earn Trust in the Fake News Era?

Iliyana Stareva ∙ 29 Jun 2021

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.