HubSpot

Iliyana Stareva ,Global Partner Program Manager at HubSpot

Iliyana Stareva is Global Partner Program Manager at HubSpot, focusing on aligning HubSpot's expanding global teams to better service the agency partners and smoothly roll out changes to the program. She spends her free time dancing salsa or writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland.

@IliyanaStareva

Public Relations | 5 min

Technology and PR: What’s Changed Over the Years for the Industry

Iliyana Stareva

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?

Public Relations | 4 min

Your Inbound PR Methodology & Tool Stack

Iliyana Stareva

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.

Public Relations | 5 min

Outbound vs Inbound PR: Why We Need a Mindset Change

Iliyana Stareva

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.

Public Relations | 5 min

How Can Brands Earn Trust in the Fake News Era?

Iliyana Stareva

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.