PR Strategy & Planning ∙ 11 min read
Successful Rebranding: Campaign Examples & PR Tips
Dilek Asanoska ∙ 4 Apr 2024
Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]
PR Strategy & Planning, Uncategorized ∙ 7 min read
Why Fake News Could Be a Brilliant Opportunity for Brand Engagement
Marialetizia Mele ∙ 4 Apr 2024
Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
Corporate Social Responsibility ∙ 8 min read
10 Corporate Social Responsibility Examples You Should Know
Max Benz ∙ 4 Apr 2024
With growing expectations to "do good" in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there's an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Press Release Boilerplate - Definition & Guide
Dominika Kuras ∙ 4 Apr 2024
In the PR world, a small element may become crucial. Like something as simple as a boilerplate. What is a boilerplate in a press release? It's like your company's ID card wrapped up in a press release – short and sweet but so very important in making a bond with your audience. As well as […]
Press Release Writing and Content Creation ∙ 9 min read
How to Write a New Business (Company Launch) Press Release in 4 Steps
Magdalena Wosinska ∙ 4 Apr 2024
Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help.
Reputation Management ∙ 9 min read
How to Recover from a Reputation Crisis and Rebuild Your Brand
Adela Belin ∙ 4 Apr 2024
A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. So, how […]
PR Strategy & Planning ∙ 16 min read
7 Qualities of Personal Branding That Define Crisis Management
Abbi Head ∙ 4 Apr 2024
Crises come in all shapes and sizes, but we see three types of situations the most. First, there is the known crisis, where you know something terrible will happen and have some time to plan for it. Second, there is the unknown crisis, where something comes from nowhere and blindsides you. And third, there is […]
AI in Public Relations ∙ 6 min read
Introducing AI Assistant - the Work Buddy Every PR Practitioner Needs
Kamila Hanson ∙ 3 Apr 2024
We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […]
PR Industry News & Trends ∙ 14 min read
Top PR Trends and Predictions for 2024
Kamila Hanson ∙ 3 Apr 2024
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there's a growing need for even more meticulous personalization. However, […]
Corporate Social Responsibility ∙ 7 min read
Prowly’s CSR Initiatives in 2022, a Retrospective
Nicholas Berryman ∙ 3 Apr 2024
As we look back on 2022, just as with every passing year, we like to ask ourselves a few simple questions: Have we at Prowly made a social impact? It has been an exciting year of rapid growth and uncharted success, but have we kept to our standards as an ethical business? As we expand, […]
PR Strategy & Planning ∙ 6 min read
3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy
Mariya Parodi ∙ 3 Apr 2024
Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]
