JustReachOut offers AI-powered PR software that helps businesses and agencies get featured in media outlets. If you have a relevant story to pitch and need to reach a large number of journalists quickly, this is one of the best PR tools out there.
Today, we talk about JustReachOut pricing to learn how much the tool costs and what the different plans include.
If you're looking for reliable PR software that offers everything you need in one place, consider giving Prowly a try. You can explore it for free and see if it's the right fit for you.
What is JustReachOut?
JustReachOut is PR software for public relations professionals that want to get in touch with journalists, bloggers, editors and content creators. Its affordable pricing plan and a solid mix of features make JRO a good choice for teams of all sizes, from one-man in-house PR teams to agencies.
This platform boasts over 700,000 media contacts with addresses that are manually verified. And besides the first outreach step, you can also automate follow-ups for all your contacts.
In terms of the database, you get a detailed profile for each contact, including multiple addresses and information on how responsive they are.
On top of the media database, JRO has a search engine for journalist pitch requests. This means that you can search through platforms such as Terkel, Source Bottle, HERO (ex-HARO), Profnet and Qwoted to find places to pitch your clients. There is also a podcast search engine included.
For SEO-minded PRs, JRO has a broken backlink search engine that shows you broken backlinks in your niche. This lets you reach out to editors and ask them to place your link as a replacement.
JustReachOut pricing and plans
This platform has three paid plans:
- Starter Outreach: $147/month
- Advanced Outreach: $247/month
- Ultimate Outreach: $497/month
You can grab all three plans with a monthly or annual subscription. In other words, JRO does not force you to lock into a yearly commitment with them. However, the annual plans are 33% cheaper compared to paying monthly.
There is a free trial for 7 days, but what is interesting is that you can only get it if you want to try the monthly plan. If you want to commit to an annual plan (later on), you can’t get a free trial — you’re headed straight to checkout.
Here is what you get in each plan.
Starter Outreach
This plan costs $147/month when paid monthly or $98/month when billed annually.
In this plan, you get:
- 100 email sends per month
- Access for one team member
- Outreach for one brand
- An AI PR pitch engine
- Journalist search and pitch engine
- Human verified email addresses
- Access to all outreach tools
You get a bit of everything in this plan and it’s ideal for in-house marketing teams dabbling with PR outreach. For agencies and larger marketing and PR teams, having access to just one seat and 100 monthly emails won’t be nearly enough.
The great news is that you can get this plan to try the tool out and then scale up as your needs or your team grow.
Advanced Outreach
This plan costs $247/month when paid monthly or $165/month when paid annually.
You get all the features from Starter Outreach, with a few small additions:
- 300 email sends per month
- Access for two team members
- Outreach for 5 brands
- AI weekly email briefing
This plan is still fairly limited for agencies and PR teams but gives more freedom for in-house marketers to work with outreach.
Ultimate Outreach
This is the most expensive plan, at $497/month when billed monthly or $331/month when billed annually. All the features from the previous plans are there, with some noticeable upgrades:
- 1,000 email sends per month
- Access for five team members
- Outreach for 10 brands
- Additional sessions and coaching from the JRO team
Although this is the priciest plan with the highest volume of emails, it’s still fairly limited for large PR teams.
You can get in touch with the JustReachOut sales team to unlock additional users and emails, however. For an additional fee, of course.
JustReachOut alternatives
Whether you plan to use PR software in-house or in an agency setting, there are a few alternatives to consider before opting in for JustReachOut. Here is a rundown of a few major players:
| Provider | Pricing | Contract length | # of contacts | Free trial |
| JustReachOut | From $98/month | Monthly or yearly | >700,000 | Yes (7 days) |
| Prowly | From $258/month | Monthly or yearly | >1,000,000 | Yes (7 days) |
| Meltwater | From $6,000/year* | Yearly only | >380,000 | No |
| Cision | From $7,200/year* | Yearly only | >1,400,000 | No |
| Propel | From $2,400/year | Yearly only | >1,000,000 | No |
| Agility PR | Undisclosed | Yearly only | >1,000,000 | No |
| Muck Rack | From $10,000/year* | Yearly only | >300,000 | No |
Overall, JustReachOut seems to offer a contact list with a decent size at a low cost with a free trial included.
However, the low pricing plan is very limited in the number of emails you can send out and the number of users you can have on your team, so the size of the contact database may not be all that significant.
How does JustReachOut compare to Prowly?
When you're looking for the right tool for your team or your agency, it's essential to choose the best option for you based on their features, usability, pricing, and how well they align with your team's needs.
Let’s dive into a comparison between JustReachOut and Prowly to determine which one might be the better fit for your PR strategy.
| JustReachOut | Prowly | |
| Pricing | From $98/month | From $293/month |
| Easy free trial signup | Yes, but only for the monthly plans | Yes |
| Media database size | >700,000 | >1,000,000 |
| AI press release creator | No | Yes |
| AI email pitching pitching assistant | No | Yes |
| PR CRM | Yes | Yes |
| Online newsroom | No | Yes |
| Media monitoring and reporting | No | Yes |
| Support | Responsive | Very responsive |
Why choose Prowly?
While JustReachOut covers the basics, particularly for DIY PR, it requires a lot of manual work, especially when it comes to targeted outreach to journalists.
Prowly, on the other hand, offers a comprehensive, all-in-one PR solution that streamlines your entire PR process. From building extensive media lists to managing press releases and analyzing your PR efforts. It also includes a more robust:
◾️ Media database: With over 1,000,000 media contacts, Prowly's media database makes it easier to find and connect with journalists and influencers relevant to your industry.
Moreover, Prowly introduced a new effective way to find journalists that are likely to be interested in writing about your story with the help of AI. You can read more about this approach here. Prowly’s AI assistant is also specialized to help out in:
◾️ Press release creation and pitching: Create, pitch, and manage press releases directly within the platform. Plus, you can build custom press rooms that seamlessly integrate with your website.
◾️ PR CRM capabilities: Prowly has built-in CRM features to help manage relationships with journalists, track interactions, and monitor the success of your outreach campaigns.
◾️ Analytics and reporting: Prowly provides detailed analytics and reporting features to help you measure the effectiveness of your PR efforts and refine your strategies.
See the difference Prowly can make in your PR strategy. Start your free trial and take advantage of powerful tools like AI-powered journalist search, comprehensive media database, and seamless press release management with no strings attached.
Wrapping up
JustReachOut is a capable platform with very attractive pricing compared to bigger players in the industry. At the same time, it is missing some of the key features offered by other platforms that would transform JRO into a solid choice for agencies and larger teams.
If you want a tool that brings the best of both worlds — try Prowly. With enterprise-grade features and startup-friendly pricing, we have all the PR tools you need in one handy place.
