PR Industry News & Trends, PR Tools & Software ∙ 5 min read
Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features
Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has […]
PR Tools & Software ∙ 12 min read
Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)
Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and […]
Playbooks, PR Tools & Software ∙ 10 min read
PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches
Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
PR Tools & Software ∙ 11 min read
15 Top Competitor Analysis Tools to Track Your Competition
Mile Zivkovic ∙ 5 Dec 2024
As the old saying goes, "Keep your friends close and your enemies closer." In an age of increasing customer acquisition costs, expensive paid ads, and AI threatening to disrupt every business, the last thing you want to worry about is your competition. This is why today we're giving you the very best tools for competitor […]
PR Tools & Software ∙ 10 min read
8 Best Prowly Alternatives to Try in 2025
Kamila Hanson ∙ 5 Dec 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a […]
PR Tools & Software ∙ 14 min read
Top 9 Propel Alternatives for Effective Public Relations Management
Dominika Kuras ∙ 5 Dec 2024
There are so many tools out there but few meet all your company's requirements. Here you can explore alternatives to the most common and popular solutions and enhance your team's productivity. Below you can find nine Propel alternatives that meet different PR needs. Looking for a tool dedicated to making your PR effort more efficient?Check […]
Media Monitoring, PR Tools & Software, Product Guides ∙ 11 min read
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Karolina Borak ∙ 4 Dec 2024
How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don’t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks. Unless you know the smart ways to use media monitoring to its fullest potential. All you […]
PR Tools & Software ∙ 8 min read
What is the Best Alternative to Roxhill? Five Top Picks
Mile Zivkovic ∙ 2 Dec 2024
If you're looking for powerful PR software, you'll notice that the market is pretty crowded. With so many tools offering similar features at similar prices, you may feel overwhelmed and just pick almost anything. Roxhill is a popular solution for PR professionals, offering a media database, list building, PR opportunity finder, and many other features. […]
Media Monitoring, PR Tools & Software ∙ 7 min read
Radio & TV Broadcast Monitoring: A Guide to Comprehensive Coverage
Mile Zivkovic ∙ 2 Dec 2024
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
Playbooks, PR Tools & Software ∙ 7 min read
PR Playbook: How to Personalize Emails Successfully at 2x Speed
Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
PR Tools & Software ∙ 15 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 9 Oct 2024
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
PR Tools & Software ∙ 14 min read
15 Connectively (HARO) Alternatives for 2025
Dominika Kuras ∙ 27 Sep 2024
What can we do after the recent closure of HARO (Help a Reporter Out)–a long-standing favorite among PR professionals for connecting with journalists? If you're seeking better ways to gain media exposure and build backlinks, you're not alone. With HARO no longer in service, PR teams and businesses are now exploring alternative platforms to maintain […]
