PR Tools & Software ∙ 26 min read
PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025
Aleksandra Dyl ∙ 3 Apr 2025
Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]
PR Tools & Software, Product Guides ∙ 8 min read
A New Way to Make Media Briefings More Engaging (w/ Examples)
Karolina Borak ∙ 2 Apr 2025
Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.
Media Monitoring ∙ 17 min read
The Best 13 Media Monitoring Tools for PR Professionals in 2025
Gina Nowicki ∙ 31 Mar 2025
The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Tools & Software ∙ 8 min read
Meltwater Pricing—How Much Does Meltwater Cost?
Mile Zivkovic ∙ 23 Mar 2025
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]
Media Monitoring, PR Tools & Software ∙ 9 min read
How to Use Print Media Monitoring in Your PR Strategy
Karolina Borak ∙ 12 Mar 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Media Monitoring ∙ 20 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
PR Tools & Software ∙ 8 min read
Agility PR Solutions: 2024 Reviews, Pricing, Pros and Cons
Mile Zivkovic ∙ 25 Feb 2025
Choosing your PR software can feel like a gamble. All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, it’s one of the […]
Media Monitoring, PR Tools & Software ∙ 8 min read
Radio & TV Broadcast Monitoring: A Guide to Comprehensive Coverage
Natalia Koltunova ∙ 21 Feb 2025
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
PR Tools & Software ∙ 25 min read
25+ Best Press Release Distribution Services to Use in 2025
Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
PR Tools & Software ∙ 23 min read
Best Press Release Websites in 2025: Top 20 Free and Paid
Natalia Koltunova ∙ 19 Feb 2025
If you're seeking guidance on top paid and free press release sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of the best PR websites, highlighting the best platforms to send your press release for free alongside with their costs and key features. Plus, we’ll explore more affordable and effective alternatives […]
Media Database ∙ 12 min read
9 Best Journalist & Media Databases Compared (2025)
Bart Donda ∙ 14 Feb 2025
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
Industry-Specific PR, PR Strategy & Planning, Product Guides ∙ 8 min read
How to Pitch Trade Media: The 3 Dos and Don’ts
Karolina Borak ∙ 23 Jan 2025
In B2B PR, you want to impact the decision-makers. There’s no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. To strategize better, learn the dos and don’ts of hyper-targeting trade media.
